Available to hire
I’m a dynamic product and growth leader with 10+ years of shaping, launching, and scaling B2B and B2C products across Deep Tech, Automotive, Healthtech, and Fintech in regulated environments. I excel at architecting 0-to-1 product and go-to-market strategies and unifying cross-functional teams into high-performing product ecosystems.
I’m the mastermind behind product launches and growth initiatives. I’m a trusted advisor to founders and leadership teams—bridging technology, business, and market realities into scalable, investor-ready solutions. I’m a Techstars mentor for Robo Cars & AI ventures, and I love applying product strategy to frontier tech (space, robotics) and turning deep science into measurable business growth.
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Language
Russian
Fluent
English
Fluent
German
Beginner
Work Experience
Interim Head of Product & Growth at Global Web3 Fintech Ecosystem
December 1, 2023 - November 30, 2024Led growth strategy, GTM and user acquisition for a mass-market Web3 fintech ecosystem; grew users from 1M to 1.8M (+80%) in under 12 months through data-driven initiatives. Audited end-to-end journeys and redesigned onboarding/activation flows, reducing time-to-value by ~30% and improving early funnel conversion. Directed design and product teams to translate complex Web3 concepts into clear value propositions, doubling session depth and ecosystem engagement. Redesigned lifecycle and CRM notifications; optimized 50+ touchpoints; improved retention KPIs. Acted as trusted advisor to CPO/CMO/Co-Founders; aligned Product, Marketing and Growth OKRs. Led organizational design and agile delivery improvements to accelerate roadmap execution.
Founding Head of Product (AI / Computer Vision & Retail) at Stealth AI Startup (Computer Vision)
January 1, 2022 - December 31, 2023Led 0-to-1 product strategy and MVP delivery for two complex MVPs (B2C mobile app & B2B SaaS); launched each within 4 months; defined product vision, value proposition, and GTM foundations while rapidly acquiring domain expertise. Responsible for fundraising, long-term narrative, and investor relations; secured $250K in pre-seed and generated $1.5M in soft commitments for the subsequent seed round. Owned end-to-end lifecycle, validated PMF through rapid iteration and user feedback loops. Translated AI/Computer Vision models into user-centric flows; bridged Data Science, Engineering and Product. Recruited and led a distributed team of 10; managed cross-functional collaboration and delivery frameworks. Executed strategic spin-out and IP management; established partnerships with Tier-1 beauty brands (L’Oréal, Sephora) to validate enterprise use cases.
Product & Strategy Lead at Loyalty & Payment Mobile App
September 1, 2021 - November 30, 2023Provided executive advisory and led digital transformation; bridged legacy retail operations with fintech platforms, translating strategic objectives into actionable product roadmaps. Scaled the digital ecosystem from 50K to 500K+ users (10x growth). Optimized onboarding and activation under strict banking/regulatory constraints (KYC/AML), reducing onboarding drop-offs by ~25% and increasing wallet activations by ~35%. Defined long-term product vision and end-to-end roadmap; integrated core fintech capabilities (wallet, payments, cashback) into the primary user journey to increase stickiness. Aligned 15+ stakeholders (Legal, Finance, Ops, Compliance) and introduced agile delivery in a rigid corporate environment. Led UX/UI redesigns for wallet, payments, cashback, and transaction history to boost engagement and activation.
Head of Product Communication & Creative at Automo Nve Deep-Tech Startup (С- Series)
July 1, 2021 - May 31, 2022Recruited to bridge R&D engineering and commercial strategy; crafted science-to-business narrative with ROI emphasis for investors and partners. Enabled B2B sales by translating complex specs into clear value propositions and assets; supported pilots and integrations with Top-5 OEMs. Unified a distributed workforce (~250 employees and 50+ technical contributors) around a single product vision, removing silos and embedding delivery frameworks. Directed product communications for IAA Mobility Munich, producing high-fidelity visuals and ensuring market demand validation.
Product & Strategy Lead at Health-tech Startup (8m+ users)
July 1, 2020 - June 30, 2021Co-authored Series A investment narrative that contributed to a $5M raise at a $40M valuation. Scaled and staffed the Product Content division from 11 to 40+ specialists; implemented scalable hiring and cross-functional leadership practices to support hyper-growth. Led operational strategy, process optimization, and content production, increasing weekly output from 7 to 30+ illustrated narratives (370 illustrations with copy). Executed data-driven PM and onboarding optimizations to improve user engagement and retention.
Co-founder (CEO/CPO) at Fashion Marketplace (Techstars Finalist)
July 1, 2018 - March 31, 2020Co-founded a peer-to-peer fashion marketplace; secured Techstars Finalist status (2nd place in specialized track) and finals among 700+ projects. Launched a mobile app and organically acquired the first 4,000 users with zero marketing spend via influencer partnerships. Validated PMF through rapid UX/UI iterations and continuous user testing. Demonstrated zero-budget leadership by recruiting and leading a cross-functional team of 5 without external funding; defined roadmap and prioritized features to maximize early momentum.
Co-founder at Creative Staffing Agency
January 1, 2015 - December 31, 2018Built and managed a hedged talent pool of 273 creative freelancers; deployed cross-functional teams for global networks (Ogilvy, BBDO, Publicis) and film production houses during critical tenders. Implemented scalable team management and operational frameworks to support rapid growth and high-stakes campaigns.
Senior Digital Art Director → Digital Creative Director at Publicis Groupe
January 1, 2012 - December 31, 2015Led cross-functional teams to design digital products and user journeys for Renault, Nissan, Nestlé, and L’Oréal. Translated business goals into user-centric digital experiences and product design strategies, driving measurable impact across campaigns and product launches.
Senior Art Director Freelancer at BBDO
January 1, 2011 - December 31, 2012Art-directed integrated ATL and digital campaigns for international and local clients; applied creative storytelling to drive engagement across multiple platforms.
Senior Art Director at JWT International
January 1, 2010 - December 31, 2011Art-directed high-budget telecom and banking campaigns, including multiple TV commercials; early recognized digital opportunities to enhance UX and product innovation.
Traffic Manager → Junior Art Director at Saatchi & Saatchi
January 1, 2009 - December 31, 2010Managed operations for a 120-person creative and account team; promoted to Art Director based on strong visual storytelling and digital-first mindset; contributed to campaigns for global brands.
Founding Head of Product (AI / Computer Vision & Retail) at Stealth AI Startup
January 1, 2022 - December 31, 2023Led fundraising and investor relations, securing $250K pre-seed and shaping the long-term investment narrative; generated $1.5M in seed commitments. Directed 0-to-1 product strategy and delivered two MVPs (B2C app & B2B SaaS) within 4 months. Owned end-to-end product lifecycle, validated PMF through rapid iteration, and translated AI/Computer Vision models into user-centric product flows. Recruited and led a distributed team of 10 and established cross-functional collaboration. Executed strategic spin-out and IP management, and forged partnerships with Tier-1 beauty players (L’Oréal, Sephora).
Product & Strategy Lead at Loyalty & Payment Mobile App (500k active users)
September 1, 2021 - November 30, 2023Led enterprise digital transformation and bridged legacy retail operations with fintech platforms to deliver actionable product roadmaps. Scaled the digital ecosystem from 50K to 500K+ users (10x growth). Optimized onboarding and activation under regulatory constraints; improved KYC/AML processes, reducing onboarding drop-offs by ~25% and increasing wallet activations by 35%. Defined long-term product vision, owned the roadmap, and integrated core fintech capabilities (wallet, payments, cashback) into the primary journey. Orchestrated ecosystem architecture, stakeholder alignment (15+), and agile delivery improvements; redesigned critical UX flows to boost engagement and activation.
Head of Product Communications & Creative at Automo Deep-Tech Startup (С-Series)
July 1, 2021 - May 31, 2022Bridged R&D engineering and commercial strategy with a science-to-business narrative. Enabled BD to target Top-5 OEMs by translating complex specs into compelling value propositions. Unified a distributed workforce of ~250 employees and 50+ engineers around a single product vision; removed silos and established cross-functional delivery. Directed global product launch and event strategy (IAA Munich), producing high-fidelity visuals and validating market demand; managed IP and spin-out considerations; built senior-level partnerships with automotive leaders.
Head of Product Communications & Creative at Automotive Deep-Tech Startup (C-Series)
July 1, 2021 - May 31, 2022Bridged R&D and commercial strategy with a science-to-business narrative for investors. Enabled BD with Top-5 OEMs through translated technical specs and ROI-driven value propositions. Unified a distributed workforce (~250) around a single product vision; established cross-functional collaboration and delivery frameworks. Directed global product launch and event strategy (IAA Mobility Munich) including high-fidelity asset production and stakeholder engagement; managed IP strategy and partnerships.
Senior Digital Art Director / Digital Creative Director at Publicis Groupe
January 1, 2012 - December 31, 2015Led cross-functional teams to design digital products and user journeys for Renault, Nissan, Nestlé, L’Oréal. Translated business goals into client-focused digital experiences and design strategies; guided creative direction across campaigns.
Education
Master's degree at Immanuel Kant Baltic Federal University
January 11, 2030 - February 1, 2026Bachelor's degree at Moscow State Pedagogical University
January 11, 2030 - February 1, 2026Master's in Pedagogy & Psychology (Cognitive Psychology) at Immanuel Kant Baltic Federal University
January 11, 2030 - February 1, 2026Bachelor's in Fine Arts at Moscow State Pedagogical University
January 11, 2030 - February 1, 2026Master's in Pedagogy & Psychology (Cognitive Psychology) at Immanuel Kant Baltic Federal University
January 11, 2030 - February 1, 2026Bachelor's in Fine Arts at Moscow State Pedagogical University
January 11, 2030 - February 1, 2026Qualifications
Industry Experience
Software & Internet, Financial Services, Media & Entertainment, Healthcare, Transportation & Logistics, Retail, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
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