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Hi there! I’m Sarah, a Raleigh-based marketing and events professional who loves helping nonprofits and small arts organizations tell their stories. I founded Cardinal Fern Marketing & Events to help clients grow through thoughtful digital communications and memorable events. My work spans website launches for nonprofits, multi-channel campaigns, and large-scale events that elevate community engagement. With experience spanning corporate giving, donor relations, and grassroots campaigns, I design marketing strategies, manage fundraising efforts, and lead teams of volunteers to improve outreach, enrollment, and retention.…Hi there! I’m Sarah, a Raleigh-based marketing and events professional who loves helping nonprofits and small arts organizations tell their stories. I founded Cardinal Fern Marketing & Events to help clients grow through thoughtful digital communications and memorable events. My work spans website launches for nonprofits, multi-channel campaigns, and large-scale events that elevate community engagement. With experience spanning corporate giving, donor relations, and grassroots campaigns, I design marketing strategies, manage fundraising efforts, and lead teams of volunteers to improve outreach, enrollment, and retention.

Sarah Shore

Marketing Strategist, Content Strategist, Brand Strategist, +2

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Hi there! I’m Sarah, a Raleigh-based marketing and events professional who loves helping nonprofits and small arts organizations tell their stories. I founded Cardinal Fern Marketing & Events to help clients grow through thoughtful digital communications and memorable events. My work spans website launches for nonprofits, multi-channel campaigns, and large-scale events that elevate community engagement. With experience spanning corporate giving, donor relations, and grassroots campaigns, I design marketing strategies, manage fundraising efforts, and lead teams of volunteers to improve outreach, enrollment, and retention.…Hi there! I’m Sarah, a Raleigh-based marketing and events professional who loves helping nonprofits and small arts organizations tell their stories. I founded Cardinal Fern Marketing & Events to help clients grow through thoughtful digital communications and memorable events. My work spans website launches for nonprofits, multi-channel campaigns, and large-scale events that elevate community engagement. With experience spanning corporate giving, donor relations, and grassroots campaigns, I design marketing strategies, manage fundraising efforts, and lead teams of volunteers to improve outreach, enrollment, and retention.

Available to hire

Hi there! I’m Sarah, a Raleigh-based marketing and events professional who loves helping nonprofits and small arts organizations tell their stories. I founded Cardinal Fern Marketing & Events to help clients grow through thoughtful digital communications and memorable events. My work spans website launches for nonprofits, multi-channel campaigns, and large-scale events that elevate community engagement.

With experience spanning corporate giving, donor relations, and grassroots campaigns, I design marketing strategies, manage fundraising efforts, and lead teams of volunteers to improve outreach, enrollment, and retention.

Skills

Email Marketing

Web Design

Experience Level

Email Marketing

Expert

Web Design

Intermediate

Work Experience

Owner at Cardinal Fern Marketing & Events

January 1, 2020 - Present

Founded a small digital marketing and event company focused on assisting small businesses and nonprofits in advancing their missions through digital communications and event management. Clients included Orange County Arts Commission, Blue Mountain Carpentry, Hillsborough Presbyterian Church, Get Real and Heel, and others. Led website launches for nonprofits, partnered with a diverse array of nonprofit and small business clients, and organized large-scale events with unique concepts. Developed and deployed engaging content across platforms (Facebook, Instagram, email) and created comprehensive marketing strategies spanning monthly, quarterly, and yearly cycles to grow the client base. Managed a team of three and oversaw a five-person volunteer network to enhance operational efficiency.

Marketing Manager & Barre Instructor at Chapel Hill / Carrboro

August 1, 2018 - March 1, 2020

Developed and executed comprehensive strategies for corporate and individual giving and grants, achieving goals exceeding $300,000 annually. Used analytics to tailor messages for diverse donor segments, adjusting strategies as needed. Employed email, digital, and print marketing tactics to promote fundraising campaigns and create original content across multiple channels to drive donations.

Development Manager at United Arts Council of Raleigh & Wake County

August 1, 2014 - June 1, 2018

Developed and implemented fundraising strategies for corporate and individual giving and grants, consistently achieving goals exceeding $300,000 annually. Used analytics to craft effective donor communications and adjust strategies by segment. Employed email, digital, and print marketing techniques to promote giving campaigns and create multi-channel content to drive donations.