Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Social Media & Marketing Manager at Music Touch Singapore
May 1, 2025 - PresentLead content strategy & creation for Instagram, TikTok, XHS, Lemon8 and blog. Built and closed deals at wedding fairs. Produced Reels/TikTok videos, campaign assets, EDMs and newsletters. Directed videographers and musicians during shoots; created storyboards and concepts.
Social Media Marketing Manager at Music Touch Singapore
May 1, 2025 - PresentLead content strategy & creation for Instagram, TikTok, Facebook, XHS, Lemon8 and blog. Participated & closed deals as a salesperson during wedding fairs. Produce Reels/TikToks, campaign assets, EDMs, and newsletters. Direct videographers & musicians during shoots; create storyboard & concepts. Analyze performance using Metricool & HubSpot; present weekly/monthly reports. Manage content for 3 brand verticals: Main, String Quartet, Orchestra. Achievements: Grew Instagram by 12.18% to 5.35K followers. Improved Reels performance by +55.12% uplift; generated an average of 45 enquiries/month; record high 65. Achieved 195K TikTok post views, 2,644 profile visits, 1,792 likes, 505 shares.
Marketing Executive & Social Media Content Creator at Sugar Boxing by Active Fitness
May 1, 2023 - February 1, 2024Create daily Instagram & Facebook content; produce TikTok videos for new account. Managed campaigns, promotions, giveaways & KO L collaborations. Filmed & edited content featuring instructors and customers. Design EDMs, posters, newsletters; delivered monthly analytics reports.
Performer – National Day Parade at National Day Parade / Republic Polytechnic
January 1, 2019 - December 31, 2021Participated in National Day Parade performances (2019, 2021); assisted with choreography and visual elements.
Volunteer – Service & Emotional Learning Programme at Sree Narayana Nursing Home & Woodlands Elderly Home
January 1, 2019 - January 1, 2020Co-facilitated weekly engagement activities and led classroom sessions.
Volunteer at Sree Narayana Nursing Home & Woodlands Elderly Home
January 1, 2019 - January 1, 2020Participated in the Service & Emotional Learning Programme, supporting weekly eldercare activities, facilitated sessions, and community engagement initiatives.
Education
Bachelor Degree with Honors in Business Management with Communications at SIM – University of Birmingham
January 1, 2023 - January 1, 2025Diploma in Consumer Behaviour at Republic Polytechnic
January 1, 2019 - January 1, 2023Poly Foundation Program at Republic Polytechnic
January 1, 2019 - January 1, 2020Normal Academic (O-Levels) at Bukit Panjang Government High School
January 1, 2015 - January 1, 2018Bachelor Degree with Honors in Business Management with Communications at University of Birmingham, SIM
January 1, 2023 - January 1, 2025Diploma in Consumer Behavior at Republic Polytechnic
January 1, 2019 - January 1, 2023Poly Foundation Program at Republic Polytechnic
January 1, 2019 - January 1, 2020Diploma/Secondary Education at Bukit Panjang Government High School
January 1, 2015 - January 1, 2018Qualifications
SYF 2017 International Dance – Participation/Accomplishment
January 1, 2017 - January 1, 2017SYF 2018 International Dance – Accomplishment
January 1, 2018 - January 1, 2018Edusave Good Progress Award
January 1, 2018 - January 1, 2018Perfect Punctuality Award
January 1, 2018 - January 1, 2018CCA Active Participation, International Dance
January 1, 2018 - January 1, 2018SYF 2017 (International Dance) – Achievement
January 1, 2017 - January 1, 2017Industry Experience
Media & Entertainment, Professional Services, Software & Internet, Education, Retail
Experience Level
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
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