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I am a strategic and results-driven marketing executive with 22+ years of experience leading consumer brand growth across eCommerce, retail, and construction-related industries. I thrive on building and scaling product-based businesses, aligning marketing with sales performance, and driving revenue through Amazon, retail partnerships, and digital marketing. I specialize in creating cohesive go-to-market strategies, leading cross-functional teams, and delivering measurable outcomes. My approach combines data-driven planning with creative execution to strengthen brands and accelerate growth across multi-channel environments.…I am a strategic and results-driven marketing executive with 22+ years of experience leading consumer brand growth across eCommerce, retail, and construction-related industries. I thrive on building and scaling product-based businesses, aligning marketing with sales performance, and driving revenue through Amazon, retail partnerships, and digital marketing. I specialize in creating cohesive go-to-market strategies, leading cross-functional teams, and delivering measurable outcomes. My approach combines data-driven planning with creative execution to strengthen brands and accelerate growth across multi-channel environments.

Lacy Eck

Brand Strategist, Marketing Strategist, Marketing Consultant, +2

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I am a strategic and results-driven marketing executive with 22+ years of experience leading consumer brand growth across eCommerce, retail, and construction-related industries. I thrive on building and scaling product-based businesses, aligning marketing with sales performance, and driving revenue through Amazon, retail partnerships, and digital marketing. I specialize in creating cohesive go-to-market strategies, leading cross-functional teams, and delivering measurable outcomes. My approach combines data-driven planning with creative execution to strengthen brands and accelerate growth across multi-channel environments.…I am a strategic and results-driven marketing executive with 22+ years of experience leading consumer brand growth across eCommerce, retail, and construction-related industries. I thrive on building and scaling product-based businesses, aligning marketing with sales performance, and driving revenue through Amazon, retail partnerships, and digital marketing. I specialize in creating cohesive go-to-market strategies, leading cross-functional teams, and delivering measurable outcomes. My approach combines data-driven planning with creative execution to strengthen brands and accelerate growth across multi-channel environments.

Available to hire

I am a strategic and results-driven marketing executive with 22+ years of experience leading consumer brand growth across eCommerce, retail, and construction-related industries. I thrive on building and scaling product-based businesses, aligning marketing with sales performance, and driving revenue through Amazon, retail partnerships, and digital marketing.

I specialize in creating cohesive go-to-market strategies, leading cross-functional teams, and delivering measurable outcomes. My approach combines data-driven planning with creative execution to strengthen brands and accelerate growth across multi-channel environments.

Skills

Email Marketing

Experience Level

Email Marketing

Expert

Language

English

Fluent

Work Experience

VP of Marketing & Sales at Knork Flatware

January 1, 2003 - Present

Lead all marketing and sales initiatives across eCommerce, Amazon, and brick-and-mortar retail. Develop brand strategy and go-to-market plans for new product lines. Maintain strategic partnerships with national retailers including Walmart, Wayfair, and Bed Bath & Beyond. Direct digital campaigns, analytics, forecasting, and market planning. Manage cross-functional teams and external agencies.

Marketing Consultant / Fractional Marketing Lead at Wray Roofing

January 1, 2024 - Present

Provide fractional marketing leadership for a commercial roofing company. Lead website strategy, content direction, social media, video, and email marketing. Support inbound lead generation and sales alignment. Advise on local SEO and Google Business Profile optimization.