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I’m a senior marketing leader with over 15 years of experience helping brands grow through thoughtful strategy, strong storytelling, and commercially grounded execution. I’ve worked across retail, travel, lifestyle, and consumer brands, leading brand and performance marketing in ways that support both long-term equity and near-term revenue. I enjoy building and mentoring high-performing teams, working closely with cross-functional partners, and finding practical ways to integrate AI into modern marketing operations. At my core, I’m focused on creating sustainable growth that balances creativity with clarity, and that delivers real-world, data driven results.…I’m a senior marketing leader with over 15 years of experience helping brands grow through thoughtful strategy, strong storytelling, and commercially grounded execution. I’ve worked across retail, travel, lifestyle, and consumer brands, leading brand and performance marketing in ways that support both long-term equity and near-term revenue. I enjoy building and mentoring high-performing teams, working closely with cross-functional partners, and finding practical ways to integrate AI into modern marketing operations. At my core, I’m focused on creating sustainable growth that balances creativity with clarity, and that delivers real-world, data driven results.

Jon Secrett

Marketing Strategist, Growth Marketer, Brand Strategist, +6

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I’m a senior marketing leader with over 15 years of experience helping brands grow through thoughtful strategy, strong storytelling, and commercially grounded execution. I’ve worked across retail, travel, lifestyle, and consumer brands, leading brand and performance marketing in ways that support both long-term equity and near-term revenue. I enjoy building and mentoring high-performing teams, working closely with cross-functional partners, and finding practical ways to integrate AI into modern marketing operations. At my core, I’m focused on creating sustainable growth that balances creativity with clarity, and that delivers real-world, data driven results.…I’m a senior marketing leader with over 15 years of experience helping brands grow through thoughtful strategy, strong storytelling, and commercially grounded execution. I’ve worked across retail, travel, lifestyle, and consumer brands, leading brand and performance marketing in ways that support both long-term equity and near-term revenue. I enjoy building and mentoring high-performing teams, working closely with cross-functional partners, and finding practical ways to integrate AI into modern marketing operations. At my core, I’m focused on creating sustainable growth that balances creativity with clarity, and that delivers real-world, data driven results.

Available to hire

I’m a senior marketing leader with over 15 years of experience helping brands grow through thoughtful strategy, strong storytelling, and commercially grounded execution. I’ve worked across retail, travel, lifestyle, and consumer brands, leading brand and performance marketing in ways that support both long-term equity and near-term revenue.

I enjoy building and mentoring high-performing teams, working closely with cross-functional partners, and finding practical ways to integrate AI into modern marketing operations. At my core, I’m focused on creating sustainable growth that balances creativity with clarity, and that delivers real-world, data driven results.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Work Experience

Senior Marketing Manager, Retail & Rental GTM & Brand at Vail Resorts

January 1, 2022 - August 1, 2025

Owned end-to-end go-to-market and brand strategy for Retail and Rental (Epic Mountain Gear & Epic Mountain Rentals). Led 50+ annual multi-channel campaigns spanning retail, rental, ecommerce, paid media, email, and in-resort experiences. Managed $2.5M+ in annual media spend, optimizing ROI, CAC, CPM, CPC, and CTR. Drove YoY ecommerce traffic and sales through channel testing, attribution analysis, and UX optimization. Integrated AI-driven email content and workflow optimization to lift engagement and conversions. Led brand repositioning initiatives including The Epic Drop Sale and Bike category integration. Developed new video and photography assets for GTM launches, paid campaigns, website content, and organic social. Built partnerships delivering incremental revenue and brand reach. Collaborated closely with Merchandising, Operations, Resort Leadership, Legal, Pass, and agency partners. Recruited and mentored a high-performing marketing team across brand and performance disciplines.

Director, Performance & Brand Marketing at Mediaminds Global Ltd

July 1, 2012 - May 1, 2021

Divisional lead at an independent media agency, overseeing integrated brand and performance marketing for travel, retail, and lifestyle clients. Owned strategic planning, media investment, and execution across Search, Paid Social, Display, OOH, Print, Native, and Email. Managed £2M+ in annual media budgets, optimizing ROAS and delivering growth against client KPIs. Built client portfolio from zero to 15+ retained accounts, scaling annual billings to £2.8M. Led Almased UK’s first full-funnel GTM and brand launch, driving 66% YoY sales growth. Reduced SkiBro CAC by 64% through paid search and paid social optimization. Drove Park City UK brand growth, contributing to the UK becoming the #1 overseas market for engagement and traffic. Led and mentored a team of six marketing professionals, fostering a performance-driven culture.

Head of Sales – Travel at ESI Media

January 1, 2010 - January 1, 2012

Led senior sales teams across print and digital, delivering £1.8M+ in new client revenue.

Group Manager – Travel & Lifestyle at ESI Media

January 1, 2008 - January 1, 2010

Built and led a 25-person sales organization across Travel & Lifestyle brands, driving revenue and market reach.

Senior Sales Manager – Travel at The Independent

January 1, 2006 - January 1, 2008

Managed national travel accounts and led a team of 12, achieving growth in key markets.

Sales Manager – Travel at The Independent

January 1, 2004 - January 1, 2006

Managed national travel accounts and led a team, delivering revenue growth.