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Hi, I’m Sasha O’Riordan, a Growth-focused Content Manager who builds scalable content systems that drive acquisition, qualification, and revenue. I’ve led distributed teams of copywriters, social media managers, and editors, launching productized services and structured qualification flows that turn user intent into ready-to-purchase outcomes. I excel in SEO, lifecycle optimization, and conversion, with a track record of improving email flows, lead capture, and brand experiences across international markets.…Hi, I’m Sasha O’Riordan, a Growth-focused Content Manager who builds scalable content systems that drive acquisition, qualification, and revenue. I’ve led distributed teams of copywriters, social media managers, and editors, launching productized services and structured qualification flows that turn user intent into ready-to-purchase outcomes. I excel in SEO, lifecycle optimization, and conversion, with a track record of improving email flows, lead capture, and brand experiences across international markets.

Sasha O'Riordan

PRO

Content Strategist, Content Producer, Growth Marketer, +2

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Hi, I’m Sasha O’Riordan, a Growth-focused Content Manager who builds scalable content systems that drive acquisition, qualification, and revenue. I’ve led distributed teams of copywriters, social media managers, and editors, launching productized services and structured qualification flows that turn user intent into ready-to-purchase outcomes. I excel in SEO, lifecycle optimization, and conversion, with a track record of improving email flows, lead capture, and brand experiences across international markets.…Hi, I’m Sasha O’Riordan, a Growth-focused Content Manager who builds scalable content systems that drive acquisition, qualification, and revenue. I’ve led distributed teams of copywriters, social media managers, and editors, launching productized services and structured qualification flows that turn user intent into ready-to-purchase outcomes. I excel in SEO, lifecycle optimization, and conversion, with a track record of improving email flows, lead capture, and brand experiences across international markets.

Available to hire

Toronto, Canada

Hi, I’m Sasha O’Riordan, a Growth-focused Content Manager who builds scalable content systems that drive acquisition, qualification, and revenue. I’ve led distributed teams of copywriters, social media managers, and editors, launching productized services and structured qualification flows that turn user intent into ready-to-purchase outcomes.

I excel in SEO, lifecycle optimization, and conversion, with a track record of improving email flows, lead capture, and brand experiences across international markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

Content Manager at Lexidy

July 1, 2025 - Present

Led and scaled content-driven growth and conversion systems across acquisition and lifecycle channels, turning user intent into qualified leads and ready-to-purchase services. Managed a distributed freelance team of copywriters, social media managers, and a video editor to ensure consistent quality, tone, and performance. Launched an online legal services shop with structured intake and instant qualification flows. Redesigned lifecycle email flows (welcome, retention, cross-sell) and optimized MIR form capture to boost engagement and conversions.

Content Specialist at Lexidy

July 1, 2023 - June 30, 2025

Owned and executed the blog and SEO content strategy, driving a 253% increase in organic traffic and 118% growth in MQLs. Optimized social media strategy with 160% higher engagement, 200% growth in impressions, and 30% follower growth across LinkedIn and Instagram. Directed a full brand redesign and implemented dynamic qualification logic across website forms to determine visa eligibility by country based on income, employment status, and lifestyle inputs.

Digital Marketing Specialist at HiTekkers

January 1, 2022 - December 31, 2023

Executed digital marketing across SEO, content, social media, email, and webinars for an international relocation platform. Created SEO-driven content focused on relocation, visas, and cross-border employment. Localized content for multilingual, international audiences across multiple European markets. Supported webinar planning, promotion, and post-event content reuse.

Marketing & Communications Coordinator at Dietitians of Canada

January 1, 2020 - December 31, 2022

Ran paid and organic social campaigns, including retargeting that increased non-member course sales by over 300%. Led the 2022 Nutrition Month campaign, an omnichannel initiative spanning PR, organic social, and influencer collaborations, generating 10M+ media impressions and 1M+ organic social impressions. Refreshed the organization’s brand look and guidelines, creating a more cohesive corporate identity.