I’m a strategic marketing veteran of big-budget, B2C international brands (Absolut Vodka, Evian water, Bombay Gin, Jack Daniel’s) and a high-value B2B corporate content creator who is expert at making engineering sexy. What I write gets noticed. I’ve also authored a half-dozen libretti for operas staged in London and New York which have been covered by most major international media, most recently by the New York Times and FT. While I seldom commit journalism, my work in that field has been praised by The Economist. Since art has not made me rich, and because I have a marketing background with major international brands, I regularly produce commercial content for manufacturing- and IT companies, as well as occasional work for investors (PE, VCs).

Scott Diel

I’m a strategic marketing veteran of big-budget, B2C international brands (Absolut Vodka, Evian water, Bombay Gin, Jack Daniel’s) and a high-value B2B corporate content creator who is expert at making engineering sexy. What I write gets noticed. I’ve also authored a half-dozen libretti for operas staged in London and New York which have been covered by most major international media, most recently by the New York Times and FT. While I seldom commit journalism, my work in that field has been praised by The Economist. Since art has not made me rich, and because I have a marketing background with major international brands, I regularly produce commercial content for manufacturing- and IT companies, as well as occasional work for investors (PE, VCs).

Available to hire

I’m a strategic marketing veteran of big-budget, B2C international brands (Absolut Vodka, Evian water, Bombay Gin, Jack Daniel’s) and a high-value B2B corporate content creator who is expert at making engineering sexy. What I write gets noticed.

I’ve also authored a half-dozen libretti for operas staged in London and New York which have been covered by most major international media, most recently by the New York Times and FT. While I seldom commit journalism, my work in that field has been praised by The Economist. Since art has not made me rich, and because I have a marketing background with major international brands, I regularly produce commercial content for manufacturing- and IT companies, as well as occasional work for investors (PE, VCs).

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Experience Level

Language

Estonian
Intermediate
English
Fluent

Work Experience

Freelance Marketer/Writer at Self-employed / Freelance
January 1, 2000 - Present
Published author of fiction, libretti, nonfiction, and journalism in US and European magazines, literary journals, newspapers.
Editor-in-Chief at City Paper Magazine
January 1, 2004 - December 31, 2007
Editor-in-Chief of regional, 25,000 circ., English-language magazine founded by AP correspondent.
Lecturer in English Dept. at University of Arkansas
January 1, 2000 - December 31, 2004
Lecturer in English Dept. (100- and 300-level courses).
Consultant at DDB Worldwide Helsinki
January 1, 1999 - December 31, 2000
Consultant for 14 DDB-owned companies in Baltic region.
Regional CEO at Adell Saatchi & Saatchi Advertising
January 1, 1997 - December 31, 1999
Regional CEO for Ukraine, Belarus, Latvia, Lithuania, Estonia.
Account Director at Simmons Durham Advertising
January 1, 1995 - December 31, 1997
Account Director for Jack Daniel’s Tennessee Whiskey, Fox Photo Retail Studios.
Regional Managing Director at BatesAGE Advertising
January 1, 1994 - December 31, 1995
Regional Managing Director for Estonia, Latvia, Lithuania.
Business Consulting Volunteer at United States Peace Corps
January 1, 1992 - December 31, 1994
Business Consulting Volunteer, Tartu, Estonia.
Special Assistant / Senior Account Executive at TBWA Advertising
January 1, 1989 - December 31, 1992
Special Assistant to the Worldwide Chairman, Bill Tragos; Senior Account Executive for Absolut Vodka, Bombay Gin, Grand Marnier, Evian Water (1991/1992); Account Executive for TurboGrafx-16 Video Games, Delsey Luggage, Brooke Yachts, Philip Morris (1990); Assistant Account Executive to Director of Business Development in New York office (1989).

Education

MFA at University of Arkansas
January 11, 2030 - January 1, 2004
MBA at Olin School of Business, Washington University
January 11, 2030 - January 1, 1989
BS at University of Kansas
January 11, 2030 - January 1, 1987

Qualifications

Add your qualifications or awards here.

Industry Experience

Manufacturing, Media & Entertainment, Software & Internet, Professional Services, Consumer Goods