Available to hire
Hi, I’m Catalina Negoiu, a marketing and PR leader with a Master’s in PR & Communications from the Academy of Economic Studies in Bucharest. I specialize in shaping brand identity, coordinating integrated online and offline campaigns, and driving growth across luxury, lifestyle, healthcare, and retail markets.
I work fluently across cultures, build strong cross-functional teams, and maintain long-lasting relationships with franchise partners, suppliers, and external collaborators. I’m known for calm leadership, sharp aesthetic judgment, and delivering practical results that enhance the customer experience.
Experience Level
Expert
Expert
Language
Romanian, Moldavian, Moldovan
Fluent
English
Advanced
French
Intermediate
Work Experience
Brand Manager at Era to Vintage
January 1, 2020 - January 1, 2023Brand international de haine vintage; definirea identitatii vizuale, comunicarii si prezentei pe piata; gestionarea campaniilor de marketing, dezvoltarea relatiei cu partenerii de distributie si activitati de PR.
Lead PR & Marketing Strategy at Independent / Freelance
January 1, 2015 - PresentLead PR and marketing strategy for eight franchise stores, ensuring consistent brand representation at every location; develop and implement integrated online and offline campaigns; oversee visual merchandising and brand assets; build relationships with franchise partners, suppliers, and external collaborators; lead newsroom openings and coordinate marketing, operations, and leadership to ensure alignment; provide reports on performance, market trends, and growth opportunities.
Brand Development Lead at Alizé Floral
January 1, 2019 - December 31, 2023Created a boutique floral brand known for simple design and elegant style. Shaped the brand identity, set the content direction, and improved the client experience.
Brand Director / Campaign Manager at The YAGA
January 1, 2023 - December 31, 2025Directed brand development and global campaigns for a lifestyle and yachting company. Lived on a yacht for a year to better understand the product and customers. Executed campaigns with influencers and partners to grow brand presence.
Brand Strategist / Marketing Lead at Top Line
January 1, 2023 - December 31, 2024Set the brand strategy and positioning, ensuring marketing is aligned with business goals and the market landscape.
Brand Manager at Clinica Sens
January 1, 2023 - December 31, 2024Create a clear brand story and content plan focused on building trust, being clear, and attracting new patients.
Education
Master in Public Relations and Communications at Academia de Studii Economice, Bucuresti
January 1, 2014 - January 1, 2016Master's degree in PR & Communications at Academy of Economic Studies, Bucharest
January 11, 2030 - February 2, 2026Qualifications
Master in Public Relations and Communications
January 1, 2014 - January 1, 2016Industry Experience
Media & Entertainment, Retail, Consumer Goods, Professional Services, Education, Healthcare, Travel & Hospitality, Other
Experience Level
Expert
Expert
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