Chris Lievens

Available to hire

I am a results-driven Digital Growth Specialist with over 10 years of experience in developing and executing high-impact SEO and digital marketing strategies.

About

I am a results-driven Digital Growth Specialist with over 10 years of experience in developing and executing high-impact SEO and digital marketing strategies. My expertise lies at the intersection of technical SEO and business growth, with a proven track record of optimizing platforms for increased visibility and conversion.

Most recently, at BNP Paribas Fortis, I managed cross-brand SEO strategies and pioneered the adoption of Generative Engine Optimization (GEO) to stay ahead of evolving AI search trends. My technical proficiency is backed by a suite of 2025 certifications from Semrush Academy in Technical SEO, AI Search Essentials, and Off-Page SEO.

Throughout my career, I have successfully led large-scale digital transformations for premium brands such as Audi, Orange, and Unilever, consistently delivering measurable ROI through a data-driven approach. I am a polyvalent professional who thrives in collaborative, cross-functional environments, bridging the gap between IT, UX, and business objectives to drive sustainable organic performance.

  • 18 years' experience
  • Joined February 2026

Languages

  • DutchFluent
  • FrenchFluent
  • EnglishFluent

Industry experience

  • Financial Services
  • Consumer Goods
  • Media & Entertainment
  • Telecommunications
  • Software & Internet
  • Professional Services
  • Manufacturing
  • Retail

Work experience· 11 roles

SEO & Digital Marketing Consultant · BNP Paribas FortisJul 2020 – Dec 2025 · 5 yrs 6 mos

Mission via EO LIS: Managed cross-brand SEO strategy, ensuring alignment and execution across BNP Paribas. Pioneered Generative SEO adoption to adapt to evolving search trends. Optimized digital marketing funnels and performance campaigns (SEO, SEA, Display, Social) to drive business growth for Hello bank!. Led cross-brand SEO initiatives across the BNP Paribas group.

Senior Digital Strategy & E-commerce Consultant (freelance) · BNP Paribas FortisJul 2020 – Dec 2025 · 5 yrs 6 mos

Led cross-brand SEO strategy and GEO optimization; aligned and executed SEO, SEA, Display and Social campaigns; developed GEO-optimized campaigns and dashboards; contributed to revenue growth and digital transformation.

Senior Digital Strategy & E-commerce Consultant · KeyrusJan 2017 – Apr 2020 · 3 yrs 4 mos

Delivered high-level digital expertise for premium brands across Automotive, Finance, Retail and Industrials. Specialized in bridging business strategy, IT and customer experience to drive ROI. Led initiatives to modernize digital marketing and e-commerce capabilities.

Senior Digital Strategy & E-commerce Consultant (Freelance) · KeyrusJan 2017 – Apr 2020 · 3 yrs 4 mos
Marketing Automation Specialist (Freelance) · Unilever BelgiumSep 2015 – Aug 2016 · 1 yr
CRM Manager (Freelance) · Peugeot BeluxJun 2015 – Sep 2017 · 2 yrs 4 mos
Project Manager / Customer lifecycle marketing · OrangeDec 2009 – Jul 2012 · 2 yrs 8 mos
CRM/Direct Marketing Manager · Orange BelgiumDec 2009 – Jul 2012 · 2 yrs 8 mos

Education

Bachelor · Artevelde Hogeschool Gent1991 – 1993
Master in History & Greek Archaeology · Ghent University (Rijksuniversiteit Gent)1987 – 1993
Bachelor in Fiscal Law in Accounting and Business Management · Artevelde Hogeschool Gent1991 – 1993
Master in History & Greek Archaeology · Ghent University (Rijksuniversiteit Gent)1987 – 1993

Certifications and awards

Semrush Academy Certification2030 – 2026

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