Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a results-driven Digital Growth Specialist with over 10 years of experience in developing and executing high-impact SEO and digital marketing strategies. My expertise lies at the intersection of technical SEO and business growth, with a proven track record of optimizing platforms for increased visibility and conversion. Most recently, at BNP Paribas Fortis, I managed cross-brand SEO strategies and pioneered the adoption of Generative Engine Optimization (GEO) to stay ahead of evolving AI search trends. My technical proficiency is backed by a suite of 2025 certifications from Semrush Academy in Technical SEO, AI Search Essentials, and Off-Page SEO. Throughout my career, I have successfully led large-scale digital transformations for premium brands such as Audi, Orange, and Unilever, consistently delivering measurable ROI through a data-driven approach. I am a polyvalent professional who thrives in collaborative, cross-functional environments, bridging the gap between IT, UX, and business objectives to drive sustainable organic performance.…I am a results-driven Digital Growth Specialist with over 10 years of experience in developing and executing high-impact SEO and digital marketing strategies. My expertise lies at the intersection of technical SEO and business growth, with a proven track record of optimizing platforms for increased visibility and conversion. Most recently, at BNP Paribas Fortis, I managed cross-brand SEO strategies and pioneered the adoption of Generative Engine Optimization (GEO) to stay ahead of evolving AI search trends. My technical proficiency is backed by a suite of 2025 certifications from Semrush Academy in Technical SEO, AI Search Essentials, and Off-Page SEO. Throughout my career, I have successfully led large-scale digital transformations for premium brands such as Audi, Orange, and Unilever, consistently delivering measurable ROI through a data-driven approach. I am a polyvalent professional who thrives in collaborative, cross-functional environments, bridging the gap between IT, UX, and business objectives to drive sustainable organic performance.

Chris Lievens

Growth Marketer, Digital Marketer, SEO Expert, +2





I am a results-driven Digital Growth Specialist with over 10 years of experience in developing and executing high-impact SEO and digital marketing strategies. My expertise lies at the intersection of technical SEO and business growth, with a proven track record of optimizing platforms for increased visibility and conversion. Most recently, at BNP Paribas Fortis, I managed cross-brand SEO strategies and pioneered the adoption of Generative Engine Optimization (GEO) to stay ahead of evolving AI search trends. My technical proficiency is backed by a suite of 2025 certifications from Semrush Academy in Technical SEO, AI Search Essentials, and Off-Page SEO. Throughout my career, I have successfully led large-scale digital transformations for premium brands such as Audi, Orange, and Unilever, consistently delivering measurable ROI through a data-driven approach. I am a polyvalent professional who thrives in collaborative, cross-functional environments, bridging the gap between IT, UX, and business objectives to drive sustainable organic performance.…I am a results-driven Digital Growth Specialist with over 10 years of experience in developing and executing high-impact SEO and digital marketing strategies. My expertise lies at the intersection of technical SEO and business growth, with a proven track record of optimizing platforms for increased visibility and conversion. Most recently, at BNP Paribas Fortis, I managed cross-brand SEO strategies and pioneered the adoption of Generative Engine Optimization (GEO) to stay ahead of evolving AI search trends. My technical proficiency is backed by a suite of 2025 certifications from Semrush Academy in Technical SEO, AI Search Essentials, and Off-Page SEO. Throughout my career, I have successfully led large-scale digital transformations for premium brands such as Audi, Orange, and Unilever, consistently delivering measurable ROI through a data-driven approach. I am a polyvalent professional who thrives in collaborative, cross-functional environments, bridging the gap between IT, UX, and business objectives to drive sustainable organic performance.

Available to hire

I am a results-driven Digital Growth Specialist with over 10 years of experience in developing and executing high-impact SEO and digital marketing strategies. My expertise lies at the intersection of technical SEO and business growth, with a proven track record of optimizing platforms for increased visibility and conversion.

Most recently, at BNP Paribas Fortis, I managed cross-brand SEO strategies and pioneered the adoption of Generative Engine Optimization (GEO) to stay ahead of evolving AI search trends. My technical proficiency is backed by a suite of 2025 certifications from Semrush Academy in Technical SEO, AI Search Essentials, and Off-Page SEO.

Throughout my career, I have successfully led large-scale digital transformations for premium brands such as Audi, Orange, and Unilever, consistently delivering measurable ROI through a data-driven approach. I am a polyvalent professional who thrives in collaborative, cross-functional environments, bridging the gap between IT, UX, and business objectives to drive sustainable organic performance.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Dutch

Fluent

French

Fluent

English

Fluent

Work Experience

Senior Digital Strategy & E-commerce Consultant (freelance) at BNP Paribas Fortis

July 1, 2020 - December 31, 2025

Led cross-brand SEO strategy and GEO optimization; aligned and executed SEO, SEA, Display and Social campaigns; developed GEO-optimized campaigns and dashboards; contributed to revenue growth and digital transformation.

CRM Manager (Freelance) at Peugeot Belux

June 1, 2015 - September 30, 2017

Managed CRM & Direct Marketing; personalized campaigns to improve customer engagement; collaborated with Havas Helia UK and brand managers; improved data-driven marketing.

CRM/Direct Marketing Manager at Orange Belgium

December 1, 2009 - July 1, 2012

Directed CRM and direct marketing initiatives; focused on maximizing customer value; led cross-functional teams to execute CRM campaigns.

Marketing Automation Specialist (Freelance) at Unilever Belgium

September 1, 2015 - August 31, 2016

Onboarded one-to-one marketing for 15 brands; managed segmentation and content creation in collaboration with brand managers, agencies and campaign managers; implemented marketing automation.

Senior Digital Strategy & E-commerce Consultant (Freelance) at Keyrus

January 1, 2017 - April 30, 2020

Delivered digital strategy and e-commerce programs; orchestrated CRM and multi-channel activation; built ROI dashboards and led data-driven campaigns.

Sales & Marketing Director at Global Telecommunication Solutions (GTS)

January 1, 1996 - October 1, 2000

Spearheaded the integration of sales departments; trained 16 sales representatives; managed a marketing department of 8 telesales; drove outreach for IP and voice products in Belgium.

SEO & Digital Marketing Consultant at BNP Paribas Fortis

July 1, 2020 - December 1, 2025

Mission via EO LIS: Managed cross-brand SEO strategy, ensuring alignment and execution across BNP Paribas. Pioneered Generative SEO adoption to adapt to evolving search trends. Optimized digital marketing funnels and performance campaigns (SEO, SEA, Display, Social) to drive business growth for Hello bank!. Led cross-brand SEO initiatives across the BNP Paribas group.

Senior Digital Strategy & E-commerce Consultant at Keyrus

January 1, 2017 - April 1, 2020

Delivered high-level digital expertise for premium brands across Automotive, Finance, Retail and Industrials. Specialized in bridging business strategy, IT and customer experience to drive ROI. Led initiatives to modernize digital marketing and e-commerce capabilities.

Project Manager / Customer lifecycle marketing at Orange

December 1, 2009 - July 1, 2012

Mission via EN: Managed the Customer Upsell project for Orange Teleco mobile subscribers, focusing on enhancing customer database value and driving direct marketing campaigns. Conducted in-depth analysis to drive campaign effectiveness.

Sales Director / Account Management at Nortel Networks

October 1, 2000 - September 1, 2001

Managed regional sales operations for Nortel Networks in the Benelux; led go-to-market strategies and client acquisition, aligning with channel partners.

Sales Director / Marketing at GTS

January 1, 1996 - October 1, 2000

Spearheaded the integration of sales departments and built a high-performing regional sales and marketing team across multiple product lines.