Head Marketing & Software Implementation / Business Analyst at Design International (formerly S.A.H Enterprises Inc)

Managed and optimized multi-channel marketing efforts, including social media, Google Ads, and website development; strategized and executed digital & conventional marketing campaigns to strengthen brand visibility and reputation; oversaw operations and team management for the company-owned “Karachi Knights” in the Cricket Mega Star League (MSL); led digital and conversational marketing initiatives while coordinating team event promotions and public engagement; conducted enterprise assessments to analyze business processes covered by the software system; developed detailed plans to enhance business process efficiency through software implementation and projected profitability milestones; utilized Agile Scrum project management tools to implement changes effectively; facilitated effective communication between IT teams, implementation teams, and end users; focused on initial staff training and ongoing learning opportunities.

Assistant General Manager – Marketing at Reliance Insurance

Marketing, brands, allied business development; advertising, media communication, corporate arrangements, and sales corporate deals of Aviation B2B Sale; led initiatives to strengthen market presence and drive revenue growth.

Manager Marketing – Non-Fuel Retail Business at Hascol Petroleum Limited

Developed marketing strategies, execution roadmaps, and budgets for high-street, industrial, and retail channels; led successful product launches across multiple segments and contributed to high-impact TV commercials; delivered comprehensive retail branding solutions and year-round marketing collateral; collaborated cross-functionally with retailers, NFR collaborators, and vendors to drive performance; forged strategic partnerships to expand Allied Business Retail; negotiated commercial agreements with beverage and FMCG companies and secured partnerships for ATMs, branchless banking services, and POS system integration.

Manager Allied Business & Media Communication at Hascol Petroleum Limited

Architected Hascol’s Non-Fuel Retail (NFR) and Allied Business roadmap, integrating marketing and media-communication strategies into a single growth blueprint; served as chief media liaison and official spokesperson, cultivating press & TV relationships and directing Hascol IPO campaigns; launched taglines and brand merchandising standards; negotiated commercial agreements with beverage and FMCG partners and expanded Allied Business Retail; initiated Fuel Card program groundwork and published data-driven LPG analyses to inform portfolio decisions; represented Hascol at international forums to benchmark best practices and innovations.

Food Management System Coordinator at Marks and Spencer Ltd

Managed food systems to ensure product availability, led in-store marketing, and supported credit card and loan sales while maintaining customer service and visual merchandising standards.

Company Coordinator at Pearl Confectionery (Pvt) Ltd

Led new product development by coordinating with QC and Marketing; reported weekly progress to the Chairman; aligned departmental targets and streamlined cross-functional collaboration across key departments.

Economic Affair Coordinator at SGS Pakistan Ltd

Coordinated economic affairs, supporting QA and client-facing operations.

Marketing Lead & Business Analyst (Strategic Marketing & Software Integration) at Design International (formerly S.A.H Enterprises Inc)

Led multi-channel marketing efforts and digital initiatives; oversaw campaigns, brand messaging, and software integration projects; managed the Karachi-based operations and team, including the company-owned 'Karachi Knights' in the Cricket Mega Star League; facilitated agile-change with IT and end-users; trained staff on new processes.

Manager Brand Marketing, Non-Fuel Retail & Training at Hascol Petroleum Limited

Directed branding, marketing campaigns, and training for allied retail innovations; negotiated partnerships and led cross-functional collaboration to scale NFR initiatives.