Available to hire
I am a results-driven SEO Director and Digital Marketing Leader with 10+ years of experience driving organic growth, conversions, and brand visibility across B2B, B2C, e-commerce, hospitality, and higher education.\n\nI specialize in building and scaling SEO frameworks, leading cross-functional teams, and delivering data-driven strategies that maximize ROI. I align SEO initiatives with broader business objectives and continuously optimize performance to deliver measurable ROI.
Work Experience
Founder/SEO Director at Funnelpot
August 1, 2023 - July 1, 2025Founded and led Funnelpot, developing and scaling SEO strategies for high-profile hospitality brands (RPM Steak, RPM Italian, Adalina). Achieved 100%+ increases in private event bookings. Directed a cross-functional team of 5, expanding SEO services and accelerating growth. Created standardized SEO playbooks covering keyword research, technical audits, on-page optimization, and link-building to drive repeatable success across industries. Optimized websites across hospitality, home services, e-commerce, manufacturing, and more. Built client-facing ROI reports to demonstrate content investment impact.
SEO Manager at Axle Eight
August 1, 2022 - July 1, 2023Directed SEO strategy for 10+ diverse clients across SaaS, wealth management, hospitality, higher education, and tech startups. Increased organic traffic by 50%+ on average through keyword optimization, content creation, and site architecture improvements. Implemented conversion tracking systems to tie campaigns to ROI goals. Delivered monthly executive presentations with performance data, insights, and next steps.
SEO Specialist/Content Strategist at American Academy of Pediatrics
February 1, 2022 - July 1, 2022Led SEO and content strategy for HealthyChildren.org and AAP.org, increasing organic traffic 40% in 4 months. Conducted competitive analysis to identify and close content gaps, boosting visibility and engagement. Collaborated with medical and editorial teams to ensure content aligned with SEO best practices while maintaining accuracy and trust. Enhanced internal linking structure and metadata optimization to improve crawlability and SERP rankings.
SEO Specialist/Content Strategist at K12 Teachers Alliance
February 1, 2018 - December 1, 2021Spearheaded SEO for website redesign and relaunch (Graduateprogram.org), driving 300% growth in organic traffic within 1 year. Developed and executed link-building campaigns to strengthen domain authority and improve SERP rankings. Partnered with academic institutions to create SEO-optimized program pages, increasing enrollment leads and conversions. Regularly monitored site performance and implemented technical fixes to ensure scalability and long-term growth.
Senior Sales Coordinator at K12 Teachers Alliance
March 1, 2011 - February 1, 2018Increased student enrollment sales by 400%, driving revenues of $550K+ over two years. Developed and documented sales enablement playbooks that streamlined onboarding and improved team productivity.
Education
B.S. at Miami University
January 11, 2030 - January 1, 2010Qualifications
Industry Experience
Travel & Hospitality, Education, Software & Internet, Professional Services, Retail
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