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I’m a senior SEO and content strategy leader with 8+ years of experience driving organic growth for US and global brands. I’ve built and led SEO and content programs from the ground up across legal marketing, e-commerce, beauty, and B2B environments. My work spans technical SEO, on-page optimisation, content strategy, and AI-driven search (AEO/GEO), always aligned with business goals such as lead generation, conversions, and revenue growth. What sets me apart is my ability to connect search strategy, content, data, and cross-functional teams to build scalable systems that perform — not just rankings, but real business impact.…I’m a senior SEO and content strategy leader with 8+ years of experience driving organic growth for US and global brands. I’ve built and led SEO and content programs from the ground up across legal marketing, e-commerce, beauty, and B2B environments. My work spans technical SEO, on-page optimisation, content strategy, and AI-driven search (AEO/GEO), always aligned with business goals such as lead generation, conversions, and revenue growth. What sets me apart is my ability to connect search strategy, content, data, and cross-functional teams to build scalable systems that perform — not just rankings, but real business impact.

Fleur Gauffeny Almaraz

SEO Expert, Content Strategist, Digital Marketer, +2

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I’m a senior SEO and content strategy leader with 8+ years of experience driving organic growth for US and global brands. I’ve built and led SEO and content programs from the ground up across legal marketing, e-commerce, beauty, and B2B environments. My work spans technical SEO, on-page optimisation, content strategy, and AI-driven search (AEO/GEO), always aligned with business goals such as lead generation, conversions, and revenue growth. What sets me apart is my ability to connect search strategy, content, data, and cross-functional teams to build scalable systems that perform — not just rankings, but real business impact.…I’m a senior SEO and content strategy leader with 8+ years of experience driving organic growth for US and global brands. I’ve built and led SEO and content programs from the ground up across legal marketing, e-commerce, beauty, and B2B environments. My work spans technical SEO, on-page optimisation, content strategy, and AI-driven search (AEO/GEO), always aligned with business goals such as lead generation, conversions, and revenue growth. What sets me apart is my ability to connect search strategy, content, data, and cross-functional teams to build scalable systems that perform — not just rankings, but real business impact.

Available to hire

I’m a senior SEO and content strategy leader with 8+ years of experience driving organic growth for US and global brands. I’ve built and led SEO and content programs from the ground up across legal marketing, e-commerce, beauty, and B2B environments.
My work spans technical SEO, on-page optimisation, content strategy, and AI-driven search (AEO/GEO), always aligned with business goals such as lead generation, conversions, and revenue growth.
What sets me apart is my ability to connect search strategy, content, data, and cross-functional teams to build scalable systems that perform — not just rankings, but real business impact.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Work Experience

SEO & Digital Growth Consultant at Elite Legal Marketing

January 1, 2024 - June 30, 2025

Provided SEO and growth consulting for established, high-traffic legal and service-based websites. Built an end-to-end SEO strategy across technical SEO, on-page optimization, content architecture, and analytics; led AI-enabled content initiatives; restructured content for clarity and intent; collaborated with Content, Web, Engineering, UX, and Analytics teams to align with business goals.

SEO & Content Strategist at Jellyfish – Global Digital Marketing Agency

January 1, 2022 - December 31, 2023

Supported SEO and content initiatives for global luxury brands (e.g., Louis Vuitton); collaborated across cross-functional teams to align SEO with brand voice, UX, and international market considerations; gained early exposure to enterprise workflows and stakeholder alignment; delivered performance-driven content strategies.

Keyword Intelligence & Topical Authority Lead at DS Labs (DTC & Consumer Brands)

December 30, 2018 - December 29, 2022

Led keyword intelligence and topical authority initiatives across cross-functional teams; built foundational SEO systems for multi-site, multi-location environments; integrated tools (SEMrush, Ahrefs, Google Search Console) and collaborated with Content, Web, and Analytics to improve organic growth.

SEO Lead & Content Manager at CEO Lawyer

July 1, 2025 - December 4, 2025

Built and led the SEO & Content function from the ground up for a large, content driven legal services ecosystem serving multiple US markets. Owned end-to-end SEO strategy across technical SEO, on-page optimization, content architecture, and analytics, supporting multi-location law firm websites. Led comprehensive technical SEO audits, identifying crawlability, indexation, canonicalization, and internal linking issues using Google Search Console, GA4, Ahrefs, and Screaming Frog. Partnered closely with Web and Engineering teams to prioritize and implement fixes related to: incorrect canonical and noindex usage Core Web Vitals and site speed issues URL structure and internal linking inefficiencies Designed and operationalized editorial SEO workflows, creating detailed SEO briefs aligned with search intent and business goals for: practice area pages evergreen legal content location-based service pages Implemented AEO / GEO initiatives, restructuring high-value content to improve: featured snippet eligibility People Also Ask visibility AI and LLM readability for answer engines Collaborated with UX and stakeholders to propose site and UX improvements addressing lead loss caused by slow performance and friction on high-intent pages. Defined reporting frameworks focused on indexation health, organic visibility, engagement, and lead contribution, moving beyond rankings-only metrics