Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

Hi, I’m Mac Coelho Barrie, a marketing and brand operations professional based in Barrie, Ontario. I lead end-to-end growth initiatives for early-stage startups, blending paid media, website optimization, and social media to drive conversions and customer value. I enjoy turning brand ideas into measurable results and collaborating with designers and developers to turn concepts into high-impact campaigns. I'm comfortable with remote work and passionate about data-driven growth.…Hi, I’m Mac Coelho Barrie, a marketing and brand operations professional based in Barrie, Ontario. I lead end-to-end growth initiatives for early-stage startups, blending paid media, website optimization, and social media to drive conversions and customer value. I enjoy turning brand ideas into measurable results and collaborating with designers and developers to turn concepts into high-impact campaigns. I'm comfortable with remote work and passionate about data-driven growth.

Mac Coelho Barrie

Brand Designer, Web Designer, Content Creator, +2





Hi, I’m Mac Coelho Barrie, a marketing and brand operations professional based in Barrie, Ontario. I lead end-to-end growth initiatives for early-stage startups, blending paid media, website optimization, and social media to drive conversions and customer value. I enjoy turning brand ideas into measurable results and collaborating with designers and developers to turn concepts into high-impact campaigns. I'm comfortable with remote work and passionate about data-driven growth.…Hi, I’m Mac Coelho Barrie, a marketing and brand operations professional based in Barrie, Ontario. I lead end-to-end growth initiatives for early-stage startups, blending paid media, website optimization, and social media to drive conversions and customer value. I enjoy turning brand ideas into measurable results and collaborating with designers and developers to turn concepts into high-impact campaigns. I'm comfortable with remote work and passionate about data-driven growth.

Available to hire

Hi, I’m Mac Coelho Barrie, a marketing and brand operations professional based in Barrie, Ontario. I lead end-to-end growth initiatives for early-stage startups, blending paid media, website optimization, and social media to drive conversions and customer value.

I enjoy turning brand ideas into measurable results and collaborating with designers and developers to turn concepts into high-impact campaigns. I’m comfortable with remote work and passionate about data-driven growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Head of Marketing (Remote) at Jeff by Jeff

November 1, 2024 - Present

Lead end-to-end marketing strategy for an early-stage direct-to-consumer furniture startup, spanning paid media, website development, and social media. Hired and managed external partners including photographer and web developer to execute brand and website initiatives. Coordinated website design and development efforts, aligning designers and developers to deliver a conversion-focused site. Planned, launched, and optimized Google Ads and Meta Ads campaigns focused on customer acquisition and efficiency. Executed organic and paid social media strategies across Instagram and TikTok. Grew and maintained an average of 5,000 monthly website visitors driven entirely by Canadian traffic. Collaborated closely on brand positioning, growth planning, and operational marketing initiatives.

Marketing Manager – Social Media Management (Remote, Independent)

February 1, 2022 - November 1, 2024

Managed social media for high-viewership Twitch influencers in the League of Legends category. Led and coordinated a distributed team of content clippers and editors. Reviewed and optimized short-form content for TikTok, Instagram Reels, and YouTube Shorts. Developed posting schedules and content strategies to maximize reach and engagement.

Data Annotation – A.I. Specialist (Remote, Part-Time)

November 1, 2023 - Present

Performed part-time supplemental work focused on AI accuracy, data quality, and content evaluation. Reviewed contributor submissions and supported machine learning workflows.