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I'm Shipra Sharma, a brand analyst, writer, and problem solver who loves driving brand love. With 6+ years of experience in media agencies and client-side brand strategy, I help brands grow through smart digital planning and marketing. I’m passionate about turning data and insights into creative, measurable strategies that resonate with audiences. I translate social listening, UGC trends, and audience insights into structured content systems and data-driven campaigns. I’m energized by collaboration and turning complex briefs into clear, impactful brand narratives that boost reach, engagement, and conversions.…I'm Shipra Sharma, a brand analyst, writer, and problem solver who loves driving brand love. With 6+ years of experience in media agencies and client-side brand strategy, I help brands grow through smart digital planning and marketing. I’m passionate about turning data and insights into creative, measurable strategies that resonate with audiences. I translate social listening, UGC trends, and audience insights into structured content systems and data-driven campaigns. I’m energized by collaboration and turning complex briefs into clear, impactful brand narratives that boost reach, engagement, and conversions.

Shipra Sharma

Brand Strategist, Marketing Strategist, Copywriter, +2

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I'm Shipra Sharma, a brand analyst, writer, and problem solver who loves driving brand love. With 6+ years of experience in media agencies and client-side brand strategy, I help brands grow through smart digital planning and marketing. I’m passionate about turning data and insights into creative, measurable strategies that resonate with audiences. I translate social listening, UGC trends, and audience insights into structured content systems and data-driven campaigns. I’m energized by collaboration and turning complex briefs into clear, impactful brand narratives that boost reach, engagement, and conversions.…I'm Shipra Sharma, a brand analyst, writer, and problem solver who loves driving brand love. With 6+ years of experience in media agencies and client-side brand strategy, I help brands grow through smart digital planning and marketing. I’m passionate about turning data and insights into creative, measurable strategies that resonate with audiences. I translate social listening, UGC trends, and audience insights into structured content systems and data-driven campaigns. I’m energized by collaboration and turning complex briefs into clear, impactful brand narratives that boost reach, engagement, and conversions.

Available to hire

I’m Shipra Sharma, a brand analyst, writer, and problem solver who loves driving brand love. With 6+ years of experience in media agencies and client-side brand strategy, I help brands grow through smart digital planning and marketing. I’m passionate about turning data and insights into creative, measurable strategies that resonate with audiences. I translate social listening, UGC trends, and audience insights into structured content systems and data-driven campaigns. I’m energized by collaboration and turning complex briefs into clear, impactful brand narratives that boost reach, engagement, and conversions.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Content Strategist at Mooshhot Agency

June 1, 2025 - Present

Manage account-level content and visual strategy across a luxury handbag brand and a food & beverage brand, overseeing multi-channel creative systems, campaign narratives, and photoshoot direction, driving 10–15% MoM growth in brand reach and visibility across categories. Translate social listening, UGC trends, and audience behavior into structured content pillars and publishing frameworks, delivering 20–30% MoM growth in organic reach, saves, shares, and community engagement across platforms. Lead creative direction for paid social and digital advertising across categories, optimizing storytelling, formats, and CTAs to achieve 15–25% MoM improvements in paid engagement and CTR. Own website content strategy and SEO/SEM performance, improving on-site storytelling, keyword coverage, and conversion pathways to drive a 25–40% lift in total website visits and stronger visibility across branded and category search terms.

Research Assistant at Northwestern University, Medill School of Journalism

March 1, 2024 - January 1, 2025

Designed and executed multi-channel digital campaigns (LinkedIn, Meta, email) to elevate awareness and visibility of the IMC program; helped drive a 12% increase in inquiries and improved engagement rates across channels. Created performance-focused content calendars, ad copy, and campaign assets tailored to prospective students and industry professionals, resulting in a 25% uplift in social media engagement. Collaborated with internal teams to optimize landing pages and email journeys, improving click-through and conversion rates for program information sessions.

Graduate Marketing Consultant at Popeyes Louisiana Kitchen, Restaurants Brands International

June 1, 2023 - August 1, 2023

Analyzed customer motivations using internal and third-party aggregator data. Leveraged global market research and competitor analysis to develop offers for regional markets. The offer recommendations were estimated to lift the average check size by 12% and generate $3M in annual sales. Developed a franchise playbook for offer activation and launch steps.

Associate Creative Operations Director at Creativeland Asia

February 1, 2021 - August 1, 2022

Pizza Hut: Managed content creation and channel initiatives across digital media, website, print, and radio to drive engagement and sales. Directed social media marketing strategies; increased follower growth, engagement, and share of voice. Netflix: Supported national campaigns to reshape brand perception in India, contributing to a 15% point increase in intent to subscribe and earning 60k+ YouTube views.

Account Director at White Rivers Media

March 1, 2020 - December 1, 2020

Led digital strategies for healthcare and CPG brands, optimizing paid search (PPC), Meta, and LinkedIn ads, and driving ROI. Developed website content, SEO and architecture improvements to boost organic traffic. Monitored campaign performance, adjusting budgets and key metrics to improve conversion rates and ROAS. Directed creative production and social content calendar, and led influencer partnerships.

Marketing Manager at GIPL

April 1, 2017 - August 1, 2019

Exceeded YoY sales growth by 5% through campaigns for new menu launches and promotions across digital, print, email marketing, and OOH. Coordinated cross-functional teams for multi-channel execution, increasing brand visibility and footfall. Led brand activation for Chiil's and other campaigns, driving higher engagement and mentions.