I am Britt Woodward, a strategic and technically skilled Creative Director and Brand Specialist with a passion for meticulous detail and powerful visual storytelling. I lead cross-functional teams across manufacturing, retail, and international business to transform bold ideas into scalable products and brand systems. I thrive on creating cohesive visual narratives that connect consumer emotion with measurable results. I'm hands-on and collaborative, comfortable from photo shoots to on-set direction, turning complex briefs into elegant, on-brand solutions. My track record shows growth through iterative design, strong partnerships with factories and vendors, and a culture of experimentation that accelerates brand and product development.…

Britt Woodward

I am Britt Woodward, a strategic and technically skilled Creative Director and Brand Specialist with a passion for meticulous detail and powerful visual storytelling. I lead cross-functional teams across manufacturing, retail, and international business to transform bold ideas into scalable products and brand systems. I thrive on creating cohesive visual narratives that connect consumer emotion with measurable results. I'm hands-on and collaborative, comfortable from photo shoots to on-set direction, turning complex briefs into elegant, on-brand solutions. My track record shows growth through iterative design, strong partnerships with factories and vendors, and a culture of experimentation that accelerates brand and product development.…

Available to hire

I am Britt Woodward, a strategic and technically skilled Creative Director and Brand Specialist with a passion for meticulous detail and powerful visual storytelling. I lead cross-functional teams across manufacturing, retail, and international business to transform bold ideas into scalable products and brand systems. I thrive on creating cohesive visual narratives that connect consumer emotion with measurable results.

I’m hands-on and collaborative, comfortable from photo shoots to on-set direction, turning complex briefs into elegant, on-brand solutions. My track record shows growth through iterative design, strong partnerships with factories and vendors, and a culture of experimentation that accelerates brand and product development.

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Experience Level

Work Experience

Creator & Innovator at LOUDMOUTH
October 1, 2021 - July 1, 2023
Built a design & development team from the ground up, establishing a robust product lifecycle, roadmapping and franchise launches. Implemented cross-functional collaboration across design, product, and manufacturing to scale a multi-brand program; led budgeting, vendor negotiations, and go-to-market strategy; drove roadmaps that translated brand vision into tangible products and experiences. Fostered a culture of iteration, quality control, and storytelling to support all brand lines. Led digital and physical storytelling assets, including visual identity, packaging, and campaigns.
Design, Concept & Brand Specialist at Lululemon
July 1, 2017 - May 1, 2019
Provided design direction, concept development, and brand consulting across product categories and retail, focused on performance apparel and sports lifestyle. Collaborated with product design, marketing, and supply chain to align brand identity with consumer insights, packaging, and go-to-market plans.
Designer, Concept & Brand Specialist (Freelance) at Freelance / Self-Employed
June 1, 2012 - November 1, 2013
Delivered design, concept, and branding services for startups and established brands; connected dots between brand strategy, product development, and marketing assets. Built cohesive brand narratives, identity systems, and collateral across multiple channels, coordinating with investors and manufacturing partners to bring brand vision to life.
Global Production & Sourcing Lead at Burtons Snowboards
April 1, 2014 - February 1, 2015
Led global product development, production planning, and sourcing; aligned design intent with manufacturing capabilities; established supplier relations and cost efficiencies; guided end-to-end product lifecycles from concept to delivery; collaborated with design, QA, and logistics to support fast-moving snow and lifestyle collections.
Performance Development & Technical Design Manager at New Era Cap
January 1, 2015 - August 1, 2015
Drove performance development and technical design across core product categories; implemented process improvements and cross-functional workflows; managed product development calendars and fit/quality standards; partnered with design and factory teams to accelerate time-to-market while maintaining brand integrity.
Design & Technical Design Manager at STANCE
August 1, 2015 - August 1, 2017
Led design process and technical development, growing a single performance category into 14 specialized sports lines within two years; supervised product design, specification, and factory communication; collaborated across merchandising, marketing, and production to deliver on-time, on-brand product launches.

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Industry Experience

Manufacturing, Consumer Goods, Retail, Professional Services, Media & Entertainment

Skills

Experience Level