I’m Laurie Shuler Wisdom, a multi-disciplinary designer and arts administrator specializing in brand storytelling, gallery operations, and audience engagement. Over three decades I’ve led creative direction, built cohesive brand identities, and cultivated donor and visitor relationships across galleries, schools, and non-profits. I thrive on blending strategic marketing with hands-on design to bring exhibitions and programs to life. I love translating artist narratives into compelling campaigns, wall texts, catalogs, and digital content that spark conversations and support sustainable arts communities. I’m passionate about collaboration with artists, curators, educators, and developers to create meaningful experiences.

Laurie Shuler Wisdom

I’m Laurie Shuler Wisdom, a multi-disciplinary designer and arts administrator specializing in brand storytelling, gallery operations, and audience engagement. Over three decades I’ve led creative direction, built cohesive brand identities, and cultivated donor and visitor relationships across galleries, schools, and non-profits. I thrive on blending strategic marketing with hands-on design to bring exhibitions and programs to life. I love translating artist narratives into compelling campaigns, wall texts, catalogs, and digital content that spark conversations and support sustainable arts communities. I’m passionate about collaboration with artists, curators, educators, and developers to create meaningful experiences.

Available to hire

I’m Laurie Shuler Wisdom, a multi-disciplinary designer and arts administrator specializing in brand storytelling, gallery operations, and audience engagement. Over three decades I’ve led creative direction, built cohesive brand identities, and cultivated donor and visitor relationships across galleries, schools, and non-profits. I thrive on blending strategic marketing with hands-on design to bring exhibitions and programs to life.

I love translating artist narratives into compelling campaigns, wall texts, catalogs, and digital content that spark conversations and support sustainable arts communities. I’m passionate about collaboration with artists, curators, educators, and developers to create meaningful experiences.

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Experience Level

Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

English
Fluent

Work Experience

Gallery Assistant/Registrar at Charlotte Jackson Fine Art
January 1, 2024 - Present
Provide guest insights into current exhibitions, manage collection records and inventory in ArtBinder, design show collateral, coordinate specialized shipping/crating, and support marketing, PR, and client relations.
Marketing Communications Manager at National Dance Institute of New Mexico
January 1, 2016 - January 1, 2024
Led cross-functional teams to meet annual fundraising goals via integrated development and omnichannel marketing; produced annual reports, viewbooks, and newsletters; grew donor base by 22% and re-engagement by 75%.
Director of Communications at Trinity Valley School
January 1, 2006 - January 1, 2016
Directed branding and communications strategy, managed publications and digital channels, and enhanced institutional engagement and admissions through cohesive marketing across events and campaigns.
Principal at WisdomWorks, Design Agency
January 1, 1997 - January 1, 2006
Led strategic brand development for B2B clients, managed full client lifecycle, and directed end-to-end campaigns across visual identity, print, and digital media.

Education

B.A. in General Studies/Advertising at Northwestern State University
January 11, 2030 - February 3, 2026
Post-graduate studies in Communication Design at Texas Tech University
January 11, 2030 - February 3, 2026

Qualifications

Three Gold CASE Southwest Awards (Video, Viewbook Package Design/Print)
January 11, 2030 - February 3, 2026
Ten Gold Addy Awards
January 11, 2030 - February 3, 2026
Four Silver Addy Awards/Print
January 11, 2030 - February 3, 2026
Print and Imaging Association Award
January 11, 2030 - February 3, 2026
50th Anniversary Book Taos Impressionism Show
January 11, 2030 - February 3, 2026

Industry Experience

Media & Entertainment, Education, Non-Profit Organization, Professional Services, Other