Anjelica Lowe

Social Media Coordinator at The Bulletin

Redesigned The Bulletin’s Instagram page, developing a strategic content calendar and designing social media assets while coordinating with the design team on issue themes, increasing follower growth from 2% to 5%. Built a targeted outreach list of 200+ contacts using HubSpot and executed email campaigns with Mailchimp, reaching 400+ subscribers to increase subscriber and audience retention.

Marketing Events Promotion Assistant at ArtPower

Executed tailored social media content for 10 artists per year through copywriting, in-depth research, and concept development, reaching 150,000+ accounts per month. Led monthly social media engagement tracking for two accounts, collecting and analyzing data on impressions, views, engagement rates, and audience demographics with Instagram Insights to inform content strategy and quarterly goals.

Strategy & Analytics at Chautauqua Institution

Presented a strategic pitch to the Director of the Special Studies Program on 2,500+ responses from the program's survey via Excel/PowerPoint, reporting on NPS drivers, visualized data, and identifying improvements for future data collection.

Marketing Strategy Simulation at Markstrat

Developed and executed a data-driven marketing strategy using Markstrat, managing product positioning, pricing, R&D, and advertising decisions in a competitive simulated market environment.

Community Engagement Campaign Project at Chautauqua Institution

Presented a creative brief and storyboard for a documentary-style video campaign to two Rady School of Management board members, integrating a multi-channel strategy (social media, alumni networks, professional development events) to strengthen UCSD's brand perception and engagement among alumni, stakeholders, and students.