Loubna Boucetta

Chief Marketing Officer at Finalcad & Wizcad (Paris)

Led the marketing integration of two merged ConTech leaders, drove a global rebrand, repositioned the SaaS portfolio, integrated CRM and MarTech platforms (Salesforce, HubSpot), established performance management frameworks, and executed cross-channel marketing programs (SEM, ABM, automation, webinars, trade shows), with a strong focus on value creation and exit readiness.

Director of Digital & Marketing Operations at EasyVista

Led marketing integration initiatives during a period of multiple M&A integrations, redesigned marketing operations for scale, and managed cross-continental teams to deliver brand and growth programs (CRM/Salesforce, ABM, SEM, automation, webinars, and web/inbound campaigns), enabling consistent performance management and global impact.

Chief Marketing Officer at Merci Jack

Built marketing and product strategy from the ground up in a startup pursuing product-market fit. Defined positioning, value proposition, and brand identity; activated awareness and acquisition channels; implemented end-to-end lead-to-cash workflows; led product and marketing teams to scale. Resulted in strong brand equity, accelerated product adoption, and enterprise deal execution; converted five multi-site companies into framework agreements via ABM and targeted nurtures.

Director, Digital Marketing & Demand Gen at Harmonic

Led digital marketing and demand generation worldwide, evolving the growth stack and core platforms, managing a cross-functional team, and delivering global campaigns across the US, EMEA, LATAM, and APAC. Results included measurable revenue outcomes, improved lead quality, and enhanced funnel conversion.

Marketing & Communications Director at ALPI

Directed marketing and communications strategy, supporting product launches, brand initiatives, and demand generation activities across multiple markets.

Product & Marketing Director at BATIA CTU

Led product and marketing strategy, positioning, and go-to-market activities to align product-market fit with business goals.

Online & Campaigns Marketing Manager at GENERIC GROUP

Directed online marketing and campaigns, driving digital initiatives and funnel optimization across markets.

Marketing & Communications Director at REtis

Led marketing and communications strategies to raise brand visibility and support growth initiatives.

Marketing Director at Blue Solutions - Bolloré

Directed marketing initiatives and brand engagement across markets to support business growth.

Communications & External Relations Manager at PSA Peugeot Citroën

Managed communications and external relations activities to bolster corporate messaging and stakeholder engagement.