I'm a Senior UX and Product Design Leader with 20+ years of experience turning insights into product vision and thoughtful interfaces. I translate user research and journey maps into roadmaps, align user needs with business goals, visualize ideas, and help clients improve usability and accessibility through thoughtful design. I lead cross-functional teams to deliver usable, accessible experiences across health tech, government, banking, SaaS, and eCommerce. I enjoy shaping strategy, prototyping, content organization, and navigation design to drive business outcomes and delightful user experiences.

Marina Korneeva

I'm a Senior UX and Product Design Leader with 20+ years of experience turning insights into product vision and thoughtful interfaces. I translate user research and journey maps into roadmaps, align user needs with business goals, visualize ideas, and help clients improve usability and accessibility through thoughtful design. I lead cross-functional teams to deliver usable, accessible experiences across health tech, government, banking, SaaS, and eCommerce. I enjoy shaping strategy, prototyping, content organization, and navigation design to drive business outcomes and delightful user experiences.

Available to hire

I’m a Senior UX and Product Design Leader with 20+ years of experience turning insights into product vision and thoughtful interfaces. I translate user research and journey maps into roadmaps, align user needs with business goals, visualize ideas, and help clients improve usability and accessibility through thoughtful design.

I lead cross-functional teams to deliver usable, accessible experiences across health tech, government, banking, SaaS, and eCommerce. I enjoy shaping strategy, prototyping, content organization, and navigation design to drive business outcomes and delightful user experiences.

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Experience Level

Expert
Expert
Expert
Expert
Intermediate
Intermediate

Language

Russian
Fluent
English
Fluent

Work Experience

UX & Growth Advisor at JotLink (AI-Powered Business Communication)
July 1, 2025 - Present
Advising on UX and growth strategy to optimize the sales funnel through UX research, messaging, and user engagement; leading cross-functional teams including designers, developers, and content writers; contributing to wireframes, prototypes, responsive web and mobile UI; shaping user journeys and activation strategies.
Head of UX & Product Design at A Better Future For All (Non-Profit)
October 1, 2023 - Present
Led the design and development of The Giving App — an AI-powered, location-based platform connecting people in need with nearby volunteers. Coordinated cross-functional teams of designers, developers (including students), QA testers, and content writers; authored wireframes, prototypes, responsive UI, user journeys, and persona work; contributed to design systems and accessibility.
Lead UX / Design Lead at TD Bank
April 1, 2022 - October 31, 2023
Led design efforts for multiple projects including U.S. Domestic Wire Transfers and Pre-Delinquency Payments; established design strategy, roadmaps, sprint planning, and delivery; ensured usability and accessibility standards; produced end-to-end UX concepts, wireframes, prototypes, and user journeys.
UX Consultant at Travelers (Insurance)
October 1, 2019 - April 30, 2020
Contributed to Resid ential Security Home Warranty project and internal portal redesign; streamlined tasks for Tech Reps, Underwriters, and other user groups; created wireframes, prototypes, user journeys, and activity flows; supported stakeholder workshops and user testing to validate decisions.
UX Consultant at SapientNitro for TD Bank (Banking, Agency)
July 1, 2016 - October 31, 2017
Led UX for several initiatives including My Account, a bank portal; created detailed UX deliverables, case studies, and UI components; authored requirements, user journeys, and interactions; contributed to documentation and collaboration with development teams.
Sr. User Experience Lead, eChannels at CIBC
August 1, 2012 - December 31, 2013
Led UX efforts for eChannels program; conducted usability testing, wireframes, and end-to-end flows for banking channels; coordinated with strategy and editorial teams to align business goals with user needs.
UX Consultant at Brightworks
January 1, 2013 - December 31, 2013
Designed Online Community & Information Portal for MSPatie nts; performed competitive research, content strategy, and created mockups; provided design critiques and collaboration with remote content writers.
UI Designer / Front-End Developer at CCH Canada
January 1, 2004 - December 31, 2008
Led UI design, documentation, and stakeholder engagement for multiple legal and tax projects; supported CMS migration, scoping, estimation, and planning to ensure smooth delivery; focused on user-centered interfaces.
Web Designer / Front-End Developer at Summerwood (Summerwood Products)
January 1, 2002 - December 31, 2004
Transformed an initial online brochure into a fully functional eCommerce site; led admin tool development and inventory workflows; coordinated with four subcontractors and internal team to deliver project from inception to completion.
UI Designer / Front-End Developer at FirstServe (Enterprise-Wide Medical Scheduling & Registration System)
January 1, 2000 - December 31, 2004
Created intuitive UI designs, wireframes, and prototypes for medical scheduling system components; contributed to UX strategy, process flows, and user testing; aided in roll-out of UI changes across multiple user groups.

Education

Interactive Multimedia Certificate (Honors), Post-Graduate Program at Sheridan College of Applied Arts
January 11, 2030 - April 1, 2000
Microcomputer Applications Certificate, Post-Graduate Program at Camb (Canadore College) – North Bay
January 11, 2030 - April 1, 1999
Diploma in Economics, 5-Year Program at Rostov Economic University
January 11, 2030 - May 1, 1996
Diploma, 4-Year at Art School (Russia)
January 11, 2030 - May 1, 1990

Qualifications

Bronze Wharton-QS Stars Award (Life Sciences)
January 1, 2015 - February 3, 2026
Macromedia Award (Educational Medical Application)
June 1, 2000 - February 3, 2026

Industry Experience

Government, Financial Services, Education, Non-Profit Organization, Media & Entertainment, Software & Internet