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I'm Eldar Irzhanov, a Senior Business Analyst & Delivery Lead based in Prague. I design and deliver digital strategies and personalization initiatives that align business goals with engineering realities across global markets.\n\nWith 5+ years of experience in data-driven digital strategy, CRO, and cross-functional collaboration, I drive measurable improvements through A/B tests, personalization use cases, and clear data storytelling. I enjoy mentoring junior analysts and turning complex data into actionable insights that fuel growth.…I'm Eldar Irzhanov, a Senior Business Analyst & Delivery Lead based in Prague. I design and deliver digital strategies and personalization initiatives that align business goals with engineering realities across global markets.\n\nWith 5+ years of experience in data-driven digital strategy, CRO, and cross-functional collaboration, I drive measurable improvements through A/B tests, personalization use cases, and clear data storytelling. I enjoy mentoring junior analysts and turning complex data into actionable insights that fuel growth.

Eldar Irzhanov

Data Analyst, UX Designer, Product Designer, +3

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I'm Eldar Irzhanov, a Senior Business Analyst & Delivery Lead based in Prague. I design and deliver digital strategies and personalization initiatives that align business goals with engineering realities across global markets.\n\nWith 5+ years of experience in data-driven digital strategy, CRO, and cross-functional collaboration, I drive measurable improvements through A/B tests, personalization use cases, and clear data storytelling. I enjoy mentoring junior analysts and turning complex data into actionable insights that fuel growth.…I'm Eldar Irzhanov, a Senior Business Analyst & Delivery Lead based in Prague. I design and deliver digital strategies and personalization initiatives that align business goals with engineering realities across global markets.\n\nWith 5+ years of experience in data-driven digital strategy, CRO, and cross-functional collaboration, I drive measurable improvements through A/B tests, personalization use cases, and clear data storytelling. I enjoy mentoring junior analysts and turning complex data into actionable insights that fuel growth.

Available to hire

I’m Eldar Irzhanov, a Senior Business Analyst & Delivery Lead based in Prague. I design and deliver digital strategies and personalization initiatives that align business goals with engineering realities across global markets.\n\nWith 5+ years of experience in data-driven digital strategy, CRO, and cross-functional collaboration, I drive measurable improvements through A/B tests, personalization use cases, and clear data storytelling. I enjoy mentoring junior analysts and turning complex data into actionable insights that fuel growth.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

Russian

Fluent

Czech

Fluent

English

Fluent

Work Experience

Product Analyst at Twisto, A Param Company

October 1, 2025 - Present

Work between Product, Engineering and the business, turning ideas into clear requirements, user stories, acceptance criteria, UAT and QA scenarios. Translate business needs into actionable specs and ensure alignment; drive delivery, unblock questions, and ship features. Analyze product and marketing data to prioritize improvements and understand conversions.

Senior Business Analyst | Delivery Lead (Personalization & CRO) at Accenture Song

May 1, 2024 - October 31, 2025

Lead the implementation of CRO methodologies to enhance user experiences and maximize conversions across markets; conduct in-depth personalization experiments; deliver actionable insights and solutions; maintain dashboards and analytics; collaborate with cross-functional teams to integrate and streamline data systems; stay abreast of industry trends.

Business Analyst (Personalization & CRO) at Accenture Song

February 1, 2023 - May 31, 2024

Lead personalization experiments and CRO activities across global markets; identify business issues through data; prepare dashboards and analytic collateral; apply a broad set of analytical tools to develop insights.

Online Marketing Analyst at Smarty Brands

March 1, 2022 - February 28, 2023

Web analytics across brands and platforms; decision-support for online marketing optimization; dashboards and data visualization; email marketing analysis and automation; product data and feeds management; affiliate marketing development.

Marketing Specialist at NutritionPro

January 1, 2022 - March 31, 2022

Market and competition analysis; web analytics and UX; increasing organic conversion rate via SEO; building brand trust.

Marketing Associate

May 1, 2021 - December 31, 2021

Qualitative & quantitative market and competition research; planning and organizing visual content for campaigns; deducing market segmentation to innovate the marketing mix; product line adaptation and communication strategy.

Bar Manager & Head Bartender at BER.LIN BAR

October 1, 2019 - September 30, 2021

Managing a team of 15; resources planning; supply management; event management for up to 200 people; media/influencer communications; product range optimization based on competitive activity and customer needs.

Delivery Lead, Personalization & CRO at Accenture

May 20, 2024 - Present

Delivery Lead for the Personalization & CRO team, managing strategic rollout across global markets. Designed and executed A/B and multivariate tests, boosting conversions by ~15%. Drove A/B testing programs and personalization use cases, boosting engagement and retention. Translated business needs into technical specs using SQL, BigQuery, GA4, and Adobe Target. Built KPI-aligned dashboards in Looker Studio for stakeholders. Facilitated agile ceremonies and cross-team collaboration (UX, Content, Data, Marketing). Mentored junior analysts and managed backlog in JIRA and Confluence.