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I'm a Creative Strategist with 6+ years of digital advertising experience bridging creative innovation with performance marketing. I'm currently managing €2B+ media investment across 70+ luxury brands at LVMH, combining hands-on platform expertise with AI-enabled creative skills to translate business goals into game-changing campaigns. I rely on AI tools like Midjourney, Runway, and ComfyUI to prototype and deliver visually compelling, data-informed advertising across integrated digital channels. My mobile-first approach blends brand storytelling with measurable performance, and I enjoy training teams and guiding brands through platform optimization and digital transformation.…I'm a Creative Strategist with 6+ years of digital advertising experience bridging creative innovation with performance marketing. I'm currently managing €2B+ media investment across 70+ luxury brands at LVMH, combining hands-on platform expertise with AI-enabled creative skills to translate business goals into game-changing campaigns. I rely on AI tools like Midjourney, Runway, and ComfyUI to prototype and deliver visually compelling, data-informed advertising across integrated digital channels. My mobile-first approach blends brand storytelling with measurable performance, and I enjoy training teams and guiding brands through platform optimization and digital transformation.

Alae-Eddine KRIBII

Creative Director, Brand Designer, Designer, +3

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I'm a Creative Strategist with 6+ years of digital advertising experience bridging creative innovation with performance marketing. I'm currently managing €2B+ media investment across 70+ luxury brands at LVMH, combining hands-on platform expertise with AI-enabled creative skills to translate business goals into game-changing campaigns. I rely on AI tools like Midjourney, Runway, and ComfyUI to prototype and deliver visually compelling, data-informed advertising across integrated digital channels. My mobile-first approach blends brand storytelling with measurable performance, and I enjoy training teams and guiding brands through platform optimization and digital transformation.…I'm a Creative Strategist with 6+ years of digital advertising experience bridging creative innovation with performance marketing. I'm currently managing €2B+ media investment across 70+ luxury brands at LVMH, combining hands-on platform expertise with AI-enabled creative skills to translate business goals into game-changing campaigns. I rely on AI tools like Midjourney, Runway, and ComfyUI to prototype and deliver visually compelling, data-informed advertising across integrated digital channels. My mobile-first approach blends brand storytelling with measurable performance, and I enjoy training teams and guiding brands through platform optimization and digital transformation.

Available to hire

I’m a Creative Strategist with 6+ years of digital advertising experience bridging creative innovation with performance marketing. I’m currently managing €2B+ media investment across 70+ luxury brands at LVMH, combining hands-on platform expertise with AI-enabled creative skills to translate business goals into game-changing campaigns.

I rely on AI tools like Midjourney, Runway, and ComfyUI to prototype and deliver visually compelling, data-informed advertising across integrated digital channels. My mobile-first approach blends brand storytelling with measurable performance, and I enjoy training teams and guiding brands through platform optimization and digital transformation.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

French

Fluent

English

Fluent

Arabic

Fluent

Work Experience

Senior Data Product Manager - Media Intelligence & Performance Marketing at LVMH (via Wemanity Consulting)

January 1, 2023 - Present

Strategic Performance Marketing: Manage €2B+ media investment across 70+ luxury brands, optimizing campaigns across Facebook, Instagram, and digital channels with data-driven insights and creative excellence. Platform Expertise: build attribution models (OMNI ROAS) and media intelligence platforms (MIRA) that drive business results. Cross-Functional Leadership: lead teams of 4-10 specialists collaborating with Sales, Product, Creative, and C-level stakeholders to develop holistic digital strategies aligned with business goals. Creative & Analytics Integration: bridge creative storytelling with performance metrics, developing data-informed campaigns that balance brand building with conversion optimization. AI-Powered Innovation: pioneer AI-driven creative workflows and automation tools that scale content production while maintaining premium brand standards. Client Consultation: advise brand directors on digital transformation and platform optimization across Dior, Louis Vuitton, Sepho

Founder & Creative Director at Velvet & Kevlar Studios

January 1, 2024 - Present

Hands-On AI Creative Production: Design and execute AI-powered advertising campaigns for luxury brands, creating video prototypes, visual assets, and mobile-first content using Midjourney, Runway, and ComfyUI. Mobile-First Mindset: develop vertical video formats, Instagram Story campaigns, and social-native content optimized for mobile consumption and platform-specific best practices. Performance-Driven Creativity: build campaigns that combine visual storytelling with conversion-focused messaging, A/B testing creative variations to optimize for business KPIs. Innovation Lab: continuously experiment with emerging AI tools and techniques to stay ahead of creative trends and deliver game-changing ideas to clients. Workshop Facilitation: train creative teams and brand stakeholders on AI creative workflows, platform capabilities, and future-forward advertising strategies.

Content Creator & Educator - AI & Product Strategy at Aladdin Genius YouTube Channel

January 1, 2024 - Present

Create educational content demonstrating AI creative workflows, platform integrations, and performance marketing strategies. Develop case studies showcasing how AI tools transform advertising production and campaign effectiveness. Build community around innovation in digital advertising, creative technology, and platform evolution.

Digital Bio Imaging Program Lead at Sanofi

January 1, 2021 - December 31, 2023

Led digital transformation initiatives integrating AI/ML technologies for pharmaceutical R&D; managed cross-functional teams delivering complex technical projects with measurable business impact; developed strategic roadmaps bridging cutting-edge technology with practical business applications.

Founder & Creative Director - AI Creative Studio Velvet & Kevlar Studios at Velvet & Kevlar Studios

January 1, 2024 - Present

Hands-On AI Creative Production: design and execute AI-powered advertising campaigns for luxury brands, creating video prototypes and mobile-first content using Midjourney, Runway, and ComfyUI. Mobile-First Mindset: vertical video formats and platform-native content optimized for mobile. Performance-Driven Creativity: campaigns balancing storytelling with conversion-focused messaging and A/B testing. Innovation Lab: experimentation with emerging AI tools to deliver game-changing ideas. Workshop Facilitation: training creative teams and stakeholders on AI workflows and platform capabilities.