Available to hire
Hi, I’m Urja Mistry, a social media and performance marketing specialist with 5+ years of experience driving growth through strategic content, paid media campaigns, and data-driven optimization. I blend creative storytelling with rigorous analytics to deliver measurable results for fashion, interiors, and lifestyle brands across social platforms.
Currently I lead social media and paid media initiatives at Coco Berry Marketing Agency (remote) while taking freelance projects for luxury design, e-commerce, and tabletop brands. I enjoy collaborating with cross-functional teams, owning end-to-end campaigns, and sharing learnings that help brands grow.
Experience Level
Language
Gujarati
Fluent
English
Advanced
German
Beginner
Work Experience
Social Media & Performance Marketing Manager at Coco Berry Marketing Agency
July 1, 2023 - PresentLead social media and paid media initiatives, develop and execute multi-channel campaigns, manage Meta and Google Ads, track KPIs, and provide data-driven insights. Collaborate with internal teams and clients to deliver measurable growth and monthly performance reports.
Freelance Digital Marketing Consultant at Freelance
January 1, 2024 - PresentRemote consulting for luxury interior design brand, e-commerce table-top & board games brand (Shue), and fashion & clothing brands. Develop Meta and Google Ads campaigns, content strategy, and lead generation; manage client relationships and deliverables.
Social Media & Paid Media Manager at Bits & Pixels
March 1, 2020 - June 1, 2023Plan and execute social media and paid media campaigns; lead content strategy; optimize campaigns across Meta Ads & Google Ads; analyze performance, generate reports, and drive growth.
Social Media Analyst at Bits & Pixels
March 1, 2019 - May 1, 2019Analyze social media performance metrics, support campaign optimization, and prepare insights for the team and stakeholders.
Social Media Intern at Bits & Pixels
January 1, 2019 - February 28, 2019Assisted in social media campaigns, content creation, and analytics support. Gained hands-on experience across platforms and client campaigns.
Education
Qualifications
Bachelor of Arts in Advertising
January 1, 2015 - January 1, 2018Industry Experience
Media & Entertainment, Professional Services, Software & Internet
Experience Level
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