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Hi, I’m Sojin Lee, a graphic designer with 5+ years of experience working across branding & identity, editorial design, and UI/UX. I enjoy creating thoughtful, visually consistent design systems that work seamlessly across both print and digital platforms. I currently work as a graphic designer at the Atlanta Convention & Visitors Bureau, where I help shape and maintain Atlanta’s destination brand. I collaborate closely with teams like PR, Sales, and Destination Services, acting as an in-house creative partner and translating ideas into clear, engaging visuals. My work spans visual concepts, layouts, templates, and marketing materials, including booths and signage to flyers, brochures, and digital assets—all designed to tell a cohesive brand story. I focus on creating design that communicates experience, not just aesthetics. I am excited to collaborate on projects that value strong storytelling, clarity, and thoughtful design.…Hi, I’m Sojin Lee, a graphic designer with 5+ years of experience working across branding & identity, editorial design, and UI/UX. I enjoy creating thoughtful, visually consistent design systems that work seamlessly across both print and digital platforms. I currently work as a graphic designer at the Atlanta Convention & Visitors Bureau, where I help shape and maintain Atlanta’s destination brand. I collaborate closely with teams like PR, Sales, and Destination Services, acting as an in-house creative partner and translating ideas into clear, engaging visuals. My work spans visual concepts, layouts, templates, and marketing materials, including booths and signage to flyers, brochures, and digital assets—all designed to tell a cohesive brand story. I focus on creating design that communicates experience, not just aesthetics. I am excited to collaborate on projects that value strong storytelling, clarity, and thoughtful design.

Sojin Lee

Designer, Graphic Designer, Brand Designer, +2

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Hi, I’m Sojin Lee, a graphic designer with 5+ years of experience working across branding & identity, editorial design, and UI/UX. I enjoy creating thoughtful, visually consistent design systems that work seamlessly across both print and digital platforms. I currently work as a graphic designer at the Atlanta Convention & Visitors Bureau, where I help shape and maintain Atlanta’s destination brand. I collaborate closely with teams like PR, Sales, and Destination Services, acting as an in-house creative partner and translating ideas into clear, engaging visuals. My work spans visual concepts, layouts, templates, and marketing materials, including booths and signage to flyers, brochures, and digital assets—all designed to tell a cohesive brand story. I focus on creating design that communicates experience, not just aesthetics. I am excited to collaborate on projects that value strong storytelling, clarity, and thoughtful design.…Hi, I’m Sojin Lee, a graphic designer with 5+ years of experience working across branding & identity, editorial design, and UI/UX. I enjoy creating thoughtful, visually consistent design systems that work seamlessly across both print and digital platforms. I currently work as a graphic designer at the Atlanta Convention & Visitors Bureau, where I help shape and maintain Atlanta’s destination brand. I collaborate closely with teams like PR, Sales, and Destination Services, acting as an in-house creative partner and translating ideas into clear, engaging visuals. My work spans visual concepts, layouts, templates, and marketing materials, including booths and signage to flyers, brochures, and digital assets—all designed to tell a cohesive brand story. I focus on creating design that communicates experience, not just aesthetics. I am excited to collaborate on projects that value strong storytelling, clarity, and thoughtful design.

Available to hire

Hi, I’m Sojin Lee, a graphic designer with 5+ years of experience working across branding & identity, editorial design, and UI/UX. I enjoy creating thoughtful, visually consistent design systems that work seamlessly across both print and digital platforms.

I currently work as a graphic designer at the Atlanta Convention & Visitors Bureau, where I help shape and maintain Atlanta’s destination brand. I collaborate closely with teams like PR, Sales, and Destination Services, acting as an in-house creative partner and translating ideas into clear, engaging visuals.
My work spans visual concepts, layouts, templates, and marketing materials, including booths and signage to flyers, brochures, and digital assets—all designed to tell a cohesive brand story. I focus on creating design that communicates experience, not just aesthetics.

I am excited to collaborate on projects that value strong storytelling, clarity, and thoughtful design.

Skills

Branding

Experience Level

Branding

Expert

Work Experience

Freelance Designer at D slash Studio

February 1, 2019 - June 1, 2021

Branding & Editorial Design: Designed and developed brand identities and strategies for multiple clients; collaborated with the studio team to create cohesive branding systems, including logos, business cards, and visual guidelines. Web Design: Designed and developed the website for Factory Link to promote its products and strengthen its online presence.

Design Intern at HEXBUG

March 1, 2022 - May 1, 2022

Packaging & Branding Design: Created packaging designs for HEXBUG’s VEX Robotics line, including bulk packaging for Costco-style pallet displays. Gained hands-on experience with package structure and operated cutting machines to produce toy packaging mockups. Created branded editorial materials, such as sticker designs for VEX trade shows and a one-page flyer to promote HEXBUG products.

Brand Designer at C&T DREAM Co., Ltd

November 1, 2015 - March 1, 2017

Packaging & Branding Design: Designed skincare packaging and marketing materials (print and digital) for the LOVLUV cosmetics brand. Led the design of Oksu Hand Cream packaging and promotional materials in close collaboration with the Creative Director, supporting the product launch and enhancing brand visibility.

Junior Graphic Designer at Atlanta Convention & Visitors Bureau

August 1, 2022 - January 31, 2024

Editorial design, Brochure & Book Design: Designed and formatted a community cookbook, incorporating photography, recipes, and local story. Cookbook Vol. 2; designed the ATL Unguided 2024 brochure for the Atlanta Black Travel Guide. Contributed to campaign design for the 2023 Michelin Guide x Atlanta launch event, including printed advertisements and collateral. Branding Design / Template Design: refreshed the team’s visual identity and updated brand guidelines. Designed a booth for IMEX and IPW trade shows.

Graphic Designer at Atlanta Convention & Visitors Bureau

February 1, 2024 - Present

Branding Design / Template Design / Booth Design: Created and refreshed ACVB’s key visual identity, typography, collage design, and brand guidelines to ensure consistency. Designed a booth for IMEX and IPW trade shows, promoting Atlanta as a destination for tourism and conventions.