I'm Chris Anderson, a senior graphic designer with over two decades of experience shaping brand identities for sports, lifestyle, and consumer brands. I specialize in turning product features into compelling visuals and building cohesive brand campaigns across print, digital, and environmental design. I thrive in collaborative, fast-paced environments—leading design teams, guiding junior creatives, and partnering with product and marketing to drive brand success. Based in Park City, Utah, I love crafting scalable design systems, mentoring others, and delivering high-quality work that resonates with audiences.…

Chris Anderson

I'm Chris Anderson, a senior graphic designer with over two decades of experience shaping brand identities for sports, lifestyle, and consumer brands. I specialize in turning product features into compelling visuals and building cohesive brand campaigns across print, digital, and environmental design. I thrive in collaborative, fast-paced environments—leading design teams, guiding junior creatives, and partnering with product and marketing to drive brand success. Based in Park City, Utah, I love crafting scalable design systems, mentoring others, and delivering high-quality work that resonates with audiences.…

Available to hire

I’m Chris Anderson, a senior graphic designer with over two decades of experience shaping brand identities for sports, lifestyle, and consumer brands. I specialize in turning product features into compelling visuals and building cohesive brand campaigns across print, digital, and environmental design.

I thrive in collaborative, fast-paced environments—leading design teams, guiding junior creatives, and partnering with product and marketing to drive brand success. Based in Park City, Utah, I love crafting scalable design systems, mentoring others, and delivering high-quality work that resonates with audiences.

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Language

English
Fluent

Work Experience

Senior Graphic Designer at Wahoo Fitness
November 1, 2023 - June 1, 2025
Implemented exceptional design skills to create original, innovative concepts reflecting Wahoo brand and product campaigns. Created visual assets and graphics for product launches focusing on consumers. Presented design concepts to internal and external audiences, effectively communicating the concept behind the line for campaigns.
Senior Brand Designer at Hammerhead / SRAM
March 1, 2022 - November 1, 2023
Reimagined visual brand identity; owned website design and collaboration with developers; designed print and digital ads; created product and brand assets for 3rd-party retailers; translated upcoming product features into clear digital content; acted as senior marketing designer guiding juniors and contractors; contributed strategic marketing insights.
Senior Graphic Designer at Logitech / Jaybird
May 1, 2019 - February 1, 2022
Collaborated on graphic communications development and strategy; ensured brand design integrity; delegated tasks beyond graphic scope; produced holistic graphic solutions for products using presentation materials, research, and strategy.
Graphic Designer at Rapha Racing Limited
February 1, 2016 - December 1, 2018
Facilitated moving global strategies forward with creative ideas; collaborated with global brand/marketing teams to elevate products in competitive markets; developed innovative concepts for global retail locations resonating with regional customers.
Creative Director at IDL Worldwide Agency
May 1, 2014 - October 1, 2015
Maintained and grew all aspects of creative deliverables; consulted on briefs and development strategy; allocated resources; directed progress and ensured efficient delivery aligned with profitability targets.
Freelance Creative Designer at Otterbox
January 1, 2014 - May 1, 2014
Worked independently and collaboratively to translate briefs into big, original, culturally vibrant ideas; produced across digital, environmental and print outputs.
Freelance Creative Designer at Triumph Motorcycles
October 1, 2013 - December 1, 2013
Led art direction from concept through production and post-production; ensured faithful execution, quality and brand consistency.
Global Creative Director at Cannondale Bicycles
September 1, 2011 - May 1, 2013
Brand steward ensuring adherence to global standards; led global consumer and trade creative development; managed packaging, apparel, catalogs, POP, and global shoots; directed brand campaigns and budgets; oversaw production across multiple regions.
Senior Graphic Designer at GT Bicycles
June 1, 2010 - August 1, 2011
Drove creative development, brand standards, and digital/print campaigns; designed NA packaging; developed global race apparel; produced annual catalogs and marketing templates; partnered with Global Marketing to meet budgets; oversaw photo shoots and video assets.
Creative Director at Student Lending Works
November 1, 2006 - August 1, 2007
Managed development and execution of campaign advertising across print and web; built strong sales relationships and directed multi-channel creative teams to deliver compliant campaigns.
Senior Graphic Designer at Sallie Mae
July 1, 1999 - August 1, 2006
Created and implemented identity systems for external brands; managed resources to deliver projects on time; built in-house creative services and established standards and policies for workflow.
Designer - Branding and Packaging at Landor
February 1, 1998 - February 1, 1999
Collaborated on brand strategies; implemented integrated brand identity systems for global brands; led identity visualization and ensured consistency across campaigns.

Education

Bachelor of Arts (B.A.), Graphic Design at Nortnern Kentucky University
January 1, 1993 - December 31, 1996
Graphic Design at St. Louis Community College
January 1, 1988 - January 1, 1991

Qualifications

Bachelor of Arts (B.A.), Graphic Design
January 1, 1993 - January 1, 1996
Bachelor of Arts (B.A.), Graphic Design
January 1, 1988 - January 1, 1991

Industry Experience

Media & Entertainment, Retail, Professional Services, Consumer Goods, Manufacturing, Software & Internet, Computers & Electronics, Education
    paper Wahoo Fitness / Embrace Every Moment / Tour de France Femmes

    A deeper dive into the characters, races, action, and drama that make up the Women’s World Tour,
    all in search of the top step of the podium–at the biggest race of the year: The Tour de France
    Femmes avec Zwift.