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I'm Rebecca Baio, a Creative Marketing & Editorial Lead with over 12 years' experience across luxury retail, beauty and lifestyle. I lead campaigns, shape brand voice, and deliver editorial content that blends storytelling with commercial clarity. I’m passionate about building compelling narratives, driving product discovery, and elevating brand storytelling across print, digital and social channels. Trusted by Harrods, Space NK and The Sunday Times, I thrive on cross-functional collaboration, leading creative direction, and delivering impactful campaigns for ambitious brands. I enjoy mentoring teams, partnering with editors and influencers, and translating complex product details into engaging consumer content that resonates with diverse audiences.…I'm Rebecca Baio, a Creative Marketing & Editorial Lead with over 12 years' experience across luxury retail, beauty and lifestyle. I lead campaigns, shape brand voice, and deliver editorial content that blends storytelling with commercial clarity. I’m passionate about building compelling narratives, driving product discovery, and elevating brand storytelling across print, digital and social channels. Trusted by Harrods, Space NK and The Sunday Times, I thrive on cross-functional collaboration, leading creative direction, and delivering impactful campaigns for ambitious brands. I enjoy mentoring teams, partnering with editors and influencers, and translating complex product details into engaging consumer content that resonates with diverse audiences.

Rebecca Baio

Creative Director, Copywriter, Brand Designer, +2

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I'm Rebecca Baio, a Creative Marketing & Editorial Lead with over 12 years' experience across luxury retail, beauty and lifestyle. I lead campaigns, shape brand voice, and deliver editorial content that blends storytelling with commercial clarity. I’m passionate about building compelling narratives, driving product discovery, and elevating brand storytelling across print, digital and social channels. Trusted by Harrods, Space NK and The Sunday Times, I thrive on cross-functional collaboration, leading creative direction, and delivering impactful campaigns for ambitious brands. I enjoy mentoring teams, partnering with editors and influencers, and translating complex product details into engaging consumer content that resonates with diverse audiences.…I'm Rebecca Baio, a Creative Marketing & Editorial Lead with over 12 years' experience across luxury retail, beauty and lifestyle. I lead campaigns, shape brand voice, and deliver editorial content that blends storytelling with commercial clarity. I’m passionate about building compelling narratives, driving product discovery, and elevating brand storytelling across print, digital and social channels. Trusted by Harrods, Space NK and The Sunday Times, I thrive on cross-functional collaboration, leading creative direction, and delivering impactful campaigns for ambitious brands. I enjoy mentoring teams, partnering with editors and influencers, and translating complex product details into engaging consumer content that resonates with diverse audiences.

Available to hire

I’m Rebecca Baio, a Creative Marketing & Editorial Lead with over 12 years’ experience across luxury retail, beauty and lifestyle. I lead campaigns, shape brand voice, and deliver editorial content that blends storytelling with commercial clarity. I’m passionate about building compelling narratives, driving product discovery, and elevating brand storytelling across print, digital and social channels.

Trusted by Harrods, Space NK and The Sunday Times, I thrive on cross-functional collaboration, leading creative direction, and delivering impactful campaigns for ambitious brands. I enjoy mentoring teams, partnering with editors and influencers, and translating complex product details into engaging consumer content that resonates with diverse audiences.

Skills

Copywriting

Editorial Illustration

Experience Level

Copywriting

Expert

Editorial Illustration

Expert

Language

English

Fluent

Work Experience

Editorial & Copywriter at SPACE NK

September 1, 2021 - September 30, 2022

Editorial and retail copy supporting product discovery; produced editorial features and brand profiles for Inside Space magazine; managed Gift Guide project; wrote website, email and in-store copy aligned to seasonal retail priorities.

Editorial & Copywriter at SPACE NK

January 1, 2024 - March 31, 2024

Editorial & copywriting for product discovery and retail channels; strategy and execution across editorial features and branded content.

Beauty Editor at The Sunday Times Style

January 1, 2021 - October 31, 2021

Commissioned beauty features for national readership; pitched and wrote long-form skincare and beauty features; managed Style Beauty Awards shortlist and Beauty Blitz social content; contributed to editorial and branded content.

Contributing Beauty Editor at Glamour UK

July 1, 2018 - September 30, 2019

Led sponsored beauty content for Glamour Digital; wrote evergreen explainers, trend-led features and product reviews; scripting and delivering on-camera digital content.

Deputy Beauty Editor at Harrods Publishing & Creative

September 1, 2013 - August 31, 2016

Senior editorial role delivering concept-led beauty content and creative direction; produced written and visual content across Harrods publications and award-winning partnerships; managed shoots from concept to print, including on-set direction and interviews.

Content Editor at Josh Wood Colour

June 1, 2020 - July 31, 2020

Short-term content editor supporting daily blog output during a direct-to-consumer growth phase.

Freelance Editorial & Copywriter at Various

June 1, 2020 - January 1, 2025

Freelance journalist, copywriter & brand consultant for clients including Harrods, Space NK, The Sunday Times, Glamour, Samsung, Miller Harris, SACommunications and Known Community; wrote long-form editorial features, founder profiles and launch narratives; translated technical product details into consumer content; storyboarded and oversaw photo/video shoots; built relationships with editors, PRs and influencers.

Artis Liaison & Logistics at Freelance

October 1, 2016 - July 31, 2018

Artist liaison and production support across fast-paced live environments; work closely with talent and production teams; support major cultural and broadcast events.

Marketing Management Trainee at L’Oréal

June 1, 2012 - August 31, 2013

Graduate rotation across marketing and sales; supported product launches and market analysis.

Fashion & Lifestyle Editor (FTC) at The White Company

September 1, 2018 - December 31, 2018

Cross-category editor across fashion, home and beauty; managed copy across website, email, catalogue and window displays; mentored a lifestyle writer through coaching.