Available to hire
I’m a growth-focused marketing generalist with 14 years of experience building and scaling go-to-market engines for B2B SaaS, manufacturing, and services across LATAM and North America. I love turning data into action, designing multi-channel demand-gen programs, and driving measurable pipeline and revenue.
As a fractional marketer, I partner with CMO/CRO leaders to implement scalable growth engines, from ICP definition and channel experiments to analytics dashboards and pricing/positioning strategies. I’m currently guiding multiple fractional engagements with focus and discipline to deliver value for each client.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Language
Portuguese
Fluent
English
Advanced
Spanish; Castilian
Advanced
Chinese
Beginner
Work Experience
Lead Generation Specialist (Contract) at Spacelift (SaaS)
September 1, 2024 - PresentGenerated 330+ MQLs/mo through paid search targeting DevOps decision-makers; Managed $33K monthly ad spend with systematic optimizations; Coordinated IaCConf community creation and trade show execution.
Head of Growth (Contract) at g4 AI Agents (SaaS)
January 1, 2025 - PresentGenerated 12 paying beta customers from zero with a 4.2% conversion rate; Launched 3 acquisition channels from scratch; Achieved a 28% trial-to-paid conversion.
Lead Generation Specialist (Contract) at Nexla (SaaS)
January 1, 2025 - April 1, 2025Scaled lead acquisition by 40% while maintaining a 5.8% trial conversion rate; Reduced CPL by 30% through audience refinement and creative testing; Optimized landing pages increasing conversion from 2.1% to 3.4%.
Head of Marketing (Contract) at Ciccone Labs (Retail VC)
April 1, 2024 - September 1, 2025Managed digital marketing ops across multiple platforms; Increased online revenue by 35% through conversion optimization; Built analytics dashboards tracking ROAS, CAC, and LTV.
Lead Generation Specialist (Contract) at Portola Network (SaaS)
July 1, 2025 - October 1, 2025Launched acquisition channels enabling 90+ beta sign-ups pre-launch; Defined ICP targeting security buyers in mid-market ($50M-$500M revenue); Established measurement framework tracking sign-ups and feedback loops.
Head of Marketing (Contract) at Hiper (Professional Services)
January 1, 2025 - May 1, 2025Launched marketing operations for an early-stage B2B marketplace; Established 2 lead generation channels generating 15 qualified leads in 60 days; Created service positioning and pricing strategy.
Marketing & Sales Coordinator (Contract) at VCI Brasil (Manufacturing)
January 1, 2019 - June 1, 2023Led B2B marketing for construction equipment across 12 LATAM markets; Supervised 5+ trade show campaigns, $2.1M qualified pipeline; Coordinated product launches with dealer network across LATAM.
Head of Growth (Contract) at SpacesHub (Workplace)
January 1, 2019 - PresentGrew acquisition from zero to over 40 recurring clients; Generated ~R$180K ARR; Established local brand presence through content marketing; Built pricing strategy based on competitive analysis.
Marketing & Sales Coordinator (Contract) at GS Marketing (Professional Services)
July 1, 2015 - December 1, 2018Founded and scaled a digital agency from zero to 25 clients; Scaled 40+ active campaigns with 25% annual revenue growth; Managed R$180K monthly ad spend across portfolio.
Marketing Trainee (FTE) at Volvo (Manufacturing)
January 1, 2012 - March 1, 2015Executed B2B campaigns across the US and BR facilities; Managed event marketing for 8 major trade shows, generating $1.2M pipeline.
Marketing Trainee (FTE) at ACCO Brands (Manufacturing)
January 1, 2011 - December 1, 2011Supported marketing operations for office products; Assisted the launch of three product lines in the Brazilian market; Conducted market research and competitive analysis.
Lead Generation Specialist at Spacelift
September 1, 2024 - PresentGenerated 330+ MQLs/mo through paid search targeting DevOps decision-makers. Managed $33K monthly ad spend with systematic optimizations. Coordinated community creation (IaCConf) and trade show execution.
Head of Growth at g4 AI Agents
January 1, 2025 - PresentGenerated 12 paying beta customers from zero with a 4.2% conversion rate. Launched 3 acquisition channels from scratch. Achieved a 28% trial-to-paid conversion.
Lead Generation Specialist at Nexla
January 1, 2025 - April 1, 2025Scaled lead acquisition by 40% while maintaining a 5.8% trial conversion rate. Reduced CPL by 30% through audience refinement and creative testing. Optimized landing pages, increasing conversion rate from 2.1% to 3.4%.
Head of Marketing at Ciccone Labs
April 1, 2024 - September 1, 2025Managed digital marketing ops across multiple platforms. Increased online revenue by 35% through conversion optimization. Built analytics dashboards tracking ROAS, CAC, and LTV.
Lead Generation Specialist at Portola Network
July 1, 2025 - October 1, 2025Launched acquisition channels enabling 90+ beta sign-ups pre-launch. Defined ICP targeting security buyers in mid-market ($50M-$500M revenue). Established measurement framework tracking sign-ups and feedback loops.
Head of Marketing at Hiper
January 1, 2025 - May 1, 2025Launched marketing operations for early-stage B2B marketplace. Established 2 lead generation channels generating 15 qualified leads in 60 days. Created service positioning and pricing strategy.
Marketing & Sales Coordinator at VCI Brasil
January 1, 2019 - June 1, 2023Led B2B marketing for construction equipment across 12 LATAM markets. Supervised 5+ trade show campaigns, $2.1M qualified pipeline. Coordinated product launches with dealer network across LATAM.
Head of Growth at SpacesHub
January 1, 2019 - PresentGrew acquisition from zero to over 40 recurring clients, generating R$180K ARR. Established a local brand presence through content marketing. Built a pricing strategy based on competitive analysis.
Marketing & Sales Coordinator at GS Marketing
July 1, 2015 - December 1, 2018Founded and scaled a digital agency from zero to 25 clients. Scaled 40+ active campaigns with 25% annual revenue growth. Managed R$180K monthly ad spend across portfolio.
Marketing Trainee (FTE) at Volvo
January 1, 2012 - March 1, 2015Executed B2B campaigns across the US and BR facilities. Managed event marketing for 8 major trade shows, generating $1.2M pipeline.
Marketing Trainee (FTE) at ACCO Brands
January 1, 2011 - December 1, 2011Supported marketing operations for an office products manufacturer. Supported the launch of three product lines into the Brazilian market. Conducted market research analyzing competitive positioning.
Lead Generation Specialist (Contract) at Spacelift (Series C SaaS)
September 1, 2024 - PresentGenerated 330+ MQLs/mo through paid search targeting DevOps decision-makers. Managed $33K monthly ad spend with systematic optimizations. Coordinated community creation (IaCConf) and trade shows execution.
Head of Growth (Contract) at g4 AI Agents
January 1, 2025 - PresentGenerated 12 paying beta customers from zero with a 4.2% conversion rate. Launched 3 acquisition channels from scratch. Achieved a 28% trial-to-paid conversion.
Lead Generation Specialist (Contract) at Nexla
January 1, 2025 - April 1, 2025Scaled lead acquisition by 40% while maintaining a 5.8% trial conversion rate. Reduced CPL by 30% through audience refinement and creative testing. Optimized landing pages, increasing conversion rate from 2.1% to 3.4%.
Lead Generation Specialist (Contract) at Portola Network
July 1, 2025 - October 1, 2025Launched acquisition channels enabling 90+ beta sign-ups pre-launch. Defined ICP targeting security buyers in mid-market ($50M-$500M revenue). Established measurement framework tracking sign-ups and feedback loops.
Head of Marketing (Contract) at Hiper
January 1, 2025 - May 1, 2025Launched marketing operations for early-stage B2B marketplace. Established 2 lead generation channels generating 15 qualified leads in 60 days. Created service positioning and pricing strategy.
Marketing & Sales Coordinator (Contract) at VCI Brasil
January 1, 2019 - June 1, 2023Led B2B marketing for construction equipment across 12 LATAM markets. Supervised 5+ trade show campaigns, $2.1M qualified pipeline. Coordinated product launches with dealer network across LATAM.
Head of Growth (Contract) at SpacesHub (Workspaces)
January 1, 2019 - PresentGrew acquisition from zero to over 40 recurring clients, generating R$180K ARR. Established a local brand presence through content marketing. Built a pricing strategy based on competitive analysis.
Marketing & Sales Coordinator (Contract) at GS Marketing
July 1, 2015 - December 1, 2018Founded and scaled a digital agency from zero to 25 clients. Scaled 40+ active campaigns with 25% annual revenue growth. Managed S$180K monthly ad spend across portfolio.
Education
Master's Degree in Marketing and Communication at São Paulo State University (UNESP)
January 1, 2016 - December 31, 2018Master's Degree in Competitive Strategies: Communication, Innovation, and Leadership at São Paulo State University (UNESP)
January 1, 2014 - December 31, 2015Bachelor's Degree in Communication (PR) at Unisagrado University
January 1, 2010 - December 31, 2013Master's Degree in Marketing and Communication at São Paulo State University (UNESP)
January 1, 2016 - January 1, 2018Master's Degree in Competitive Strategies: Communication, Innovation, and Leadership at São Paulo State University (UNESP)
January 1, 2014 - January 1, 2015Bachelor's Degree in Communication (PR) at Unisagrado University
January 1, 2010 - January 1, 2013Master's Degree in Marketing and Communication at UNESP (São Paulo State University)
January 1, 2016 - January 1, 2018Master's Degree in Competitive Strategies: Communication, Innovation, and Leadership at UNESP (São Paulo State University)
January 1, 2014 - January 1, 2015Bachelor's Degree in Communication (PR) at Unisagrado University
January 1, 2010 - January 1, 2013Qualifications
Technical marketing and sales courses
January 11, 2030 - February 3, 2026Marketing and growth training (Getulio Vargas Foundation, Senac Brazil, Harvard Business School Online, Kellogg)
January 11, 2030 - February 3, 2026Technical marketing and sales courses
January 11, 2030 - February 4, 2026Industry Experience
Manufacturing, Software & Internet, Professional Services, Retail, Media & Entertainment, Other, Education
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
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