Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I am a visionary creative leader who builds brands at the intersection of culture and emotion, translating consumer insights into emotionally resonant experiences. I lead cross-functional teams to turn complex ideas into simple, memorable brand narratives that drive engagement and growth. Over the past 17+ years I’ve collaborated with Fortune 100 brands and high-growth startups across film, digital, social, and experiential spaces, shaping brand identity, campaigns, and storytelling ecosystems while mentoring diverse teams to deliver commercially impactful work.…I am a visionary creative leader who builds brands at the intersection of culture and emotion, translating consumer insights into emotionally resonant experiences. I lead cross-functional teams to turn complex ideas into simple, memorable brand narratives that drive engagement and growth. Over the past 17+ years I’ve collaborated with Fortune 100 brands and high-growth startups across film, digital, social, and experiential spaces, shaping brand identity, campaigns, and storytelling ecosystems while mentoring diverse teams to deliver commercially impactful work.

Rafael Aguilo

Creative Director, Brand Strategist, Brand Designer, +2





I am a visionary creative leader who builds brands at the intersection of culture and emotion, translating consumer insights into emotionally resonant experiences. I lead cross-functional teams to turn complex ideas into simple, memorable brand narratives that drive engagement and growth. Over the past 17+ years I’ve collaborated with Fortune 100 brands and high-growth startups across film, digital, social, and experiential spaces, shaping brand identity, campaigns, and storytelling ecosystems while mentoring diverse teams to deliver commercially impactful work.…I am a visionary creative leader who builds brands at the intersection of culture and emotion, translating consumer insights into emotionally resonant experiences. I lead cross-functional teams to turn complex ideas into simple, memorable brand narratives that drive engagement and growth. Over the past 17+ years I’ve collaborated with Fortune 100 brands and high-growth startups across film, digital, social, and experiential spaces, shaping brand identity, campaigns, and storytelling ecosystems while mentoring diverse teams to deliver commercially impactful work.

Available to hire

I am a visionary creative leader who builds brands at the intersection of culture and emotion, translating consumer insights into emotionally resonant experiences. I lead cross-functional teams to turn complex ideas into simple, memorable brand narratives that drive engagement and growth.

Over the past 17+ years I’ve collaborated with Fortune 100 brands and high-growth startups across film, digital, social, and experiential spaces, shaping brand identity, campaigns, and storytelling ecosystems while mentoring diverse teams to deliver commercially impactful work.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Language

Spanish; Castilian

Fluent

Italian

Intermediate

Work Experience

Founder & President at Propeller, Inc.

January 1, 2005 - Present

Full-service creative, branding, and content studio partnering with Fortune 100 brands and high-growth startups. Defined end-to-end creative vision across brand identity, campaigns, digital experiences, and storytelling ecosystems. Led cross-disciplinary teams of directors, designers, writers, strategists, and producers; scaled talent; built culture-driven campaigns across film, digital, social, and experiential touchpoints. Drove alignment with marketing, product, and executive stakeholders to ensure creative consistency and commercial impact. Translated consumer insights into emotionally engaging narratives that fuel brand loyalty; delivered commercials, branded content, product storytelling, and music-driven narratives, plus global digital assets.

Co-Founder & President at Gearbox Racquetball

January 1, 2007 - December 31, 2011

Redefined brand positioning, visual identity, and voice to modernize the sport and attract a younger demographic. Led product storytelling, creative direction, and marketing strategy across digital, retail, and community channels. Built cross-functional collaboration with product design and merchandising to align aesthetics, performance, and brand narrative. Cultivated grassroots culture through athlete partnerships, community engagement, and content-driven marketing.

Freelance Producer at Film, Commercial & Music Video

January 1, 2004 - December 31, 2008

Produced high-impact creative work for entertainment and brand partners, including Warner Music Latina, Yu+ Co, and Refuge TV. Collaborated with directors, designers, and artists to deliver visually distinctive, story-led projects. Built a strong foundation in craft, visual language, and storytelling discipline.