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I’m a data-driven storyteller and creative strategist who crafts high-converting copy and content that meets strict regulatory and compliance standards across health, wellness, grief/trauma/therapy, and e-commerce. I’ve built end-to-end creative pipelines for Meta and TikTok, translating complex scientific benefits into clear, compliant messaging that drives acquisition. With a collaborative mindset, I optimize cross-functional workflows and run iterative, test-driven campaigns to continually improve ROAS and engagement.…I’m a data-driven storyteller and creative strategist who crafts high-converting copy and content that meets strict regulatory and compliance standards across health, wellness, grief/trauma/therapy, and e-commerce. I’ve built end-to-end creative pipelines for Meta and TikTok, translating complex scientific benefits into clear, compliant messaging that drives acquisition. With a collaborative mindset, I optimize cross-functional workflows and run iterative, test-driven campaigns to continually improve ROAS and engagement.

Melynda Kloc

Content Strategist, Copywriter, Creative Director, +2

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I’m a data-driven storyteller and creative strategist who crafts high-converting copy and content that meets strict regulatory and compliance standards across health, wellness, grief/trauma/therapy, and e-commerce. I’ve built end-to-end creative pipelines for Meta and TikTok, translating complex scientific benefits into clear, compliant messaging that drives acquisition. With a collaborative mindset, I optimize cross-functional workflows and run iterative, test-driven campaigns to continually improve ROAS and engagement.…I’m a data-driven storyteller and creative strategist who crafts high-converting copy and content that meets strict regulatory and compliance standards across health, wellness, grief/trauma/therapy, and e-commerce. I’ve built end-to-end creative pipelines for Meta and TikTok, translating complex scientific benefits into clear, compliant messaging that drives acquisition. With a collaborative mindset, I optimize cross-functional workflows and run iterative, test-driven campaigns to continually improve ROAS and engagement.

Available to hire

I’m a data-driven storyteller and creative strategist who crafts high-converting copy and content that meets strict regulatory and compliance standards across health, wellness, grief/trauma/therapy, and e-commerce. I’ve built end-to-end creative pipelines for Meta and TikTok, translating complex scientific benefits into clear, compliant messaging that drives acquisition. With a collaborative mindset, I optimize cross-functional workflows and run iterative, test-driven campaigns to continually improve ROAS and engagement.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

DaVinci Resolve Studio

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Content Strategist & Creative Strategist at Scale Media (TCW) / Scale Media

June 1, 2024 - Present

Directed creative production and workflow, writing detailed briefs and video scripts for design and video teams. Managed a pipeline of 8-12 concurrent projects from concept through asset deployment. Defined and executed performance creative strategy for high-spend DTC brands, translating complex scientific benefits into hook-driven, compliance-aligned messaging. Collaborated with media buyers to analyze campaign performance and translate data into iterative creative direction and direct-response assets. Accelerated testing with a rolling quarterly pipeline of 10+ fresh ad concepts and streamlined split testing and compliance workflows to speed time-to-market.

Creative Director at The Borden Group

March 1, 2023 - April 1, 2024

Led paid social strategy and creative development on Meta, LinkedIn, and TikTok, managing $50K+ monthly ad spend across multiple client accounts with an average 3.2x ROAS. Created SOPs that reduced project turnaround time by 25%. Designed scalable content templates and creative asset systems for 8+ client campaigns. Authored conversion-optimized copy and ghostwritten 500+ pieces (LinkedIn/Twitter), maintaining distinct brand voices and achieving an average 5% engagement rate for thought leadership campaigns. Key achievement: promoted ticket sales for a telecommunications industry event that sold out 3 weeks ahead of schedule.

Freelance Creative Strategist & Copywriter at Emerson Joy Copy

July 1, 2022 - Present

Established niche authority in health, wellness, and supplements, translating complex medical concepts into clear, conversion-driven language aligned with strict compliance and brand voice requirements. Designed and optimized websites (Squarespace, WordPress) for conversion and SEO, achieving measurable organic growth. Managed 5 Instagram accounts simultaneously, driving engagement, list growth, and conversions through strategic content execution.