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I'm Elena Lukashova, a Digital Marketing Specialist with 5+ years of experience driving engagement and growth for lifestyle and wellness brands. I create conversion-focused content and campaigns across web, social, and email, blending strategic storytelling, brand voice, and performance insights. I thrive in collaborative, fast-paced teams where creative, data-informed marketing strengthens brand visibility and user connection. My strengths include social media management, campaign optimization, and analytics.…I'm Elena Lukashova, a Digital Marketing Specialist with 5+ years of experience driving engagement and growth for lifestyle and wellness brands. I create conversion-focused content and campaigns across web, social, and email, blending strategic storytelling, brand voice, and performance insights. I thrive in collaborative, fast-paced teams where creative, data-informed marketing strengthens brand visibility and user connection. My strengths include social media management, campaign optimization, and analytics.

Elena Lukashova

Copywriter, Social Media Manager, Brand Strategist, +4

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I'm Elena Lukashova, a Digital Marketing Specialist with 5+ years of experience driving engagement and growth for lifestyle and wellness brands. I create conversion-focused content and campaigns across web, social, and email, blending strategic storytelling, brand voice, and performance insights. I thrive in collaborative, fast-paced teams where creative, data-informed marketing strengthens brand visibility and user connection. My strengths include social media management, campaign optimization, and analytics.…I'm Elena Lukashova, a Digital Marketing Specialist with 5+ years of experience driving engagement and growth for lifestyle and wellness brands. I create conversion-focused content and campaigns across web, social, and email, blending strategic storytelling, brand voice, and performance insights. I thrive in collaborative, fast-paced teams where creative, data-informed marketing strengthens brand visibility and user connection. My strengths include social media management, campaign optimization, and analytics.

Available to hire

I’m Elena Lukashova, a Digital Marketing Specialist with 5+ years of experience driving engagement and growth for lifestyle and wellness brands. I create conversion-focused content and campaigns across web, social, and email, blending strategic storytelling, brand voice, and performance insights.

I thrive in collaborative, fast-paced teams where creative, data-informed marketing strengthens brand visibility and user connection. My strengths include social media management, campaign optimization, and analytics.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Intermediate

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Social Media Specialist at Cosway Beauty Brands

August 1, 2024 - Present

Developed compelling video content for social media and copy for email campaigns and printed materials; managed marketing campaigns and collaborated with the design and web development teams; contributed to a marketing campaign increasing sales by 213%; conducted market research to understand target audiences and competitive landscapes.

Creative Copywriter & Social Media Manager at RevX Wellness

March 1, 2024 - November 30, 2024

Wrote copy for social media channels, website, email and marketing campaigns; crafted a unique brand voice across channels; created content for social media that increased website clicks by 40% and sales by 18%; developed and implemented social media strategies that increased organic reach by 250%.

Content Creator & Copywriter at Freelance for: A.A. Agency, the American Advertising Federation of OC, Upgrade Pilates Studio

December 1, 2020 - March 1, 2024

Developed content strategies that resulted in 100% sales growth for the beauty industry brand; created social media copy content that enhanced organic reach by 275% for the wellness brand; developed website copy approved by the medical/legal review boards.

Editor and Journalist at Kommersant Russia

March 1, 2016 - April 1, 2019

Wrote articles that reached top news on Yandex, and were reprinted by over 30 outlets, increasing Kommersant's website traffic by 50%; managed all social media accounts and increased followers by 357%; covered business topics including local and national news, uncovering fraud, embezzlement, and public corruption cases through investigations.

Digital Marketing Specialist at Cosway Beauty Brands

August 1, 2024 - Present

Create persuasive copy for brand campaigns, websites, social media, and other marketing channels to drive engagement and conversions. Manage content workflows and campaign execution across digital marketing channels. Developed campaigns that achieved a 12.4% CTR and drove 200% sales growth. Partnered with cross-functional teams to create marketing initiatives that increased sales by 213%.

Creative Copywriter at Freelance for: A.A. Agency, the American Advertising Federation of OC, Upgrade Pilates Studio

December 1, 2020 - March 1, 2024

Wrote copy and developed campaigns resulting in 100% sales growth for the beauty industry client. Created social media copy and scripts that enhanced organic reach by 275% for the wellness brand. Developed website copy approved by the medical legal review boards.