Available to hire
Hi, I’m Azadeh Fazli, a Toronto-based SEO and content strategist with hands-on experience leading enterprise-level SEO programs and integrating AI-driven search readiness into content ecosystems. I’ve guided cross-functional teams at financial institutions and agencies to improve visibility, optimize structured data, and leverage generative search tools.
I specialize in entity-based SEO, schema markup, and automated workflows for keyword clustering and briefs. I partner with Paid Search teams to align organic and paid strategies and train teams on evolving SEO trends to sustain performance across channels.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Work Experience
Product Owner - SEO and Content at TD Bank Group
June 30, 2022 - June 30, 2025Support enterprise-wide SEO and AI search initiatives as part of the SEO COE, applying Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) principles to improve visibility in AI-driven search results. Lead the integration of AI-driven tools into SEO and content workflows to automate keyword clustering, topic ideation, and brief creation, while collaborating with editorial and compliance teams to ensure AI-assisted content meets brand and regulatory standards. Design AI-focused content creation guidelines and SEO writing instructions to support consistency and clarity across traditional and AI-assisted search experiences. Develop and drive the execution of SEO strategies by identifying high-impact content and optimization opportunities and operationalizing them across teams. Monitor website performance and translate data into clear insights and recommendations to support prioritization and decision-making for stakeholders. Conduct technical audits, monitor crawlabi
SEO Manager at Manulife, Wealth and Asset Management
June 1, 2021 - June 1, 2022Led hands-on SEO execution across content and technical workstreams to improve organic visibility and search performance. Conducted keyword research and market analysis across website content and search platforms to identify relevant and opportunistic topics. Provided training for editorial, UX, and web publishers on SEO best practices. Monitored and analyzed company and competitor performance to deliver actionable insights. Conducted regular technical SEO audits to address crawlability, site structure, and on-page performance, and managed resolution workflows in collaboration with teams. Presented SEO performance data and optimization recommendations to support stakeholder decisions and aligned organic with paid search.
SEO Strategist at Proof
November 1, 2019 - June 1, 2021Led SEO projects and provided training to content creation teams on SEO writing practices. Conducted site audits to detect discrepancies and provided recommendations on technical SEO and content. Monitored competitor sites to identify content opportunities. Worked with paid media teams to ensure keyword alignment and consistent messaging between SEO and paid campaigns. Delivered monthly/quarterly reports on SEO KPIs to clients.
SEO/SEM Specialist at Wolf21
June 1, 2018 - November 1, 2019Created, executed and managed SEO and SEM strategies (Google search ads) for clients to increase site traffic. Audited client sites for SEO best practices, identified technical issues with the development team, provided SEO instructions to writers/editors, and prepared reports on SEO KPIs. Handled hands-on optimization of Google Search Ads campaigns including keyword selection, ad copy testing, performance monitoring, and landing page alignment. Analyzed paid search metrics to support ongoing optimization and alignment with organic efforts.
SEO Specialist at Pacific Smoke International Inc.
December 1, 2018 - November 1, 2019Developed and implemented SEO strategies to improve website visibility and increase organic traffic. Conducted keyword research, content and keyword gap analysis to identify topics. Created reports on KPIs, technical and content factors, and on-page performance; collaborated with teams to address findings.
Marketing Analyst at Quillsoft Ltd.
March 1, 2017 - May 1, 2018Optimized the company website in terms of content and design, based on the new market; implemented SEO practices across the site. Established collaboration with the Goodman School of Business for student use of the software; created an automated customer data management system based on validated trial downloads and online purchases.
Marketing Research Intern at Quillsoft Ltd.
May 1, 2016 - August 1, 2016Audited the website to identify SEO opportunities; designed and executed quantitative surveys to understand prospective customers’ buying habits and price preferences; analyzed data and prepared actionable reports and presentations.
Sales & Marketing Manager at Novin Asia Business Management Co., Iran
January 1, 2009 - January 1, 2014Managed a marketing team of account managers; led initiatives to grow market share and coordinate regional supply efforts.
Sales & Marketing Manager at Novin Asia Business Management Co.
January 1, 2009 - January 1, 2014Managed a marketing team, led client acquisition and retention efforts, and coordinated cross-functional activities to expand business in regional markets.
SEO and Content Manager at TD Bank Group
July 1, 2022 - PresentLead enterprise-wide SEO and AI Search Readiness strategy, integrating GEO and AEO principles to strengthen TD’s visibility in AI-driven and generative search results. Automation of keyword clustering, topic ideation, and brief creation using AI-driven tools, in collaboration with editorial and compliance teams. Built scalable SEO/AI frameworks for standardized content structure, entity usage, and structured data across Google Search, AI Overviews, and internal search platforms. Delivered enterprise SEO strategies across Lines of Business and translated performance data into actionable insights for stakeholders. Conducted technical audits and training on AI Overviews, structured data, and evolving SEO trends.
SEO Manager at Manulife – Wealth and Asset Management
June 1, 2021 - June 30, 2022Developed and executed comprehensive SEO strategies aligned with business goals, owning performance measurement, analysis, and optimization outcomes. Conducted keyword research to identify relevant and opportunistic keywords, providing training for editorial, UX, and web publishers on SEO best practices. Monitored company and competitor website performance, performed technical SEO audits, and managed resolution workflows. Presented SEO performance data to support data-driven optimization decisions and facilitated keyword and search-intent knowledge sharing across organic and paid initiatives.
Product Owner - SEO and Content at TD Bank Group
July 1, 2022 - June 1, 2025Led enterprise-wide SEO and AI Search Readiness strategy, integrating Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) principles to strengthen TD’s visibility in AI-driven and generative search results. Supported the integration of AI-driven tools into SEO and content workflows to automate keyword clustering, topic ideation, and brief creation. Developed content guidelines optimized for AI-driven search, focusing on structured content, entity usage, internal linking, and structured data to boost search visibility and brand authority. Executed enterprise SEO strategies across all Lines of Business by identifying high-impact content and optimization opportunities and operationalizing them across teams. Translated SEO performance data into actionable insights for prioritization and decision-making with stakeholders. Conducted technical audits, monitored site performance, and collaborated with web teams to resolve issues. Delivered training on AI Overviews, stru
SEO/SEM Specialist at Wolf 21
May 31, 2018 - October 31, 2019Created, executed and managed SEO and SEM strategies (Google Search Ads) to increase client traffic and visibility. Audited client websites for technical issues and communicated findings to development teams. Provided SEO instructions to writers/editors to produce optimized content. Prepared and presented reports on SEO KPIs. Led hands-on optimization of Google Search Ads campaigns, including keyword selection, ad copy testing, performance monitoring, and landing page alignment. Analyzed paid search metrics to inform ongoing optimization across search and paid media.
Education
Post-graduate Certificate in Strategic Relationship Marketing at George Brown College
January 11, 2030 - February 4, 2026Certificate in Customer Relation Management (CRM) at Industrial Management Institute, Iran
January 11, 2030 - February 4, 2026M.A. in Humanities at Allameh Tabatabei University, Iran
January 11, 2030 - February 4, 2026B.A. in Humanities at Azad University, Iran
January 11, 2030 - February 4, 2026Post-graduate Certificate in Strategic Relationship Marketing at George Brown College, Toronto
January 11, 2030 - February 4, 2026Certificate in Customer Relation Management (CRM) at Industrial Management Institute, Iran
January 11, 2030 - February 4, 2026M.A. in Humanities at Allameh Tabatabei University, Iran
January 11, 2030 - February 4, 2026B.A. in Humanities at Azad University, Iran
January 11, 2030 - February 4, 2026Post-graduate Certificate in Strategic Relationship Marketing at George Brown College, Toronto
January 11, 2030 - February 4, 2026Certificate in Customer Relationship Management (CRM) at Industrial Management Institute, Iran
January 11, 2030 - February 4, 2026M.A. in Humanities at Allameh Tabatabei University, Iran
January 11, 2030 - February 4, 2026B.A. in Humanities at Azad University, Iran
January 11, 2030 - February 4, 2026Post-graduate Certificate in Strategic Relationship Marketing at George Brown College, Toronto
January 11, 2030 - February 4, 2026Certificate in Customer Relation Management (CRM) at Industrial Management Institute, Iran
January 11, 2030 - February 4, 2026M.A. in Humanities at Allameh Tabatabei University, Iran
January 11, 2030 - February 4, 2026B.A. in Humanities at Azad University, Iran
January 11, 2030 - February 4, 2026Post-graduate Certificate in Strategic Relationship Marketing at George Brown College
January 11, 2030 - February 10, 2026Certificate in Customer Relation Management (CRM) at Industrial Management Institute, Iran
January 11, 2030 - February 10, 2026M.A. in Humanities at Allameh Tabatabei University, Iran
January 11, 2030 - February 10, 2026B.A. in Humanities at Azad University, Iran
January 11, 2030 - February 10, 2026Post-graduate Certificate in Strategic Relationship Marketing at George Brown College
January 11, 2030 - February 10, 2026Certificate in Customer Relation Management (CRM) at Industrial Management Institute
January 11, 2030 - February 10, 2026M.A. in Humanities at Allameh Tabatabei University
January 11, 2030 - February 10, 2026B.A. in Humanities at Azad University
January 11, 2030 - February 10, 2026Post-graduate Certificate in Strategic Relationship Marketing at George Brown College, Toronto
January 11, 2030 - February 10, 2026Certificate in Customer Relationship Management (CRM) at Industrial Management Institute, Iran
January 11, 2030 - February 10, 2026M.A. in Humanities at Allameh Tabatabei University, Iran
January 11, 2030 - February 10, 2026B.A. in Humanities at Azad University, Iran
January 11, 2030 - February 10, 2026Post-graduate Certificate in Strategic Relationship Marketing at George Brown College, Toronto
January 11, 2030 - February 11, 2026Certificate in Customer Relationship Management (CRM) at Industrial Management Institute, Iran
January 11, 2030 - February 11, 2026Master of Arts in Humanities at Allameh Tabatabei University, Iran
January 11, 2030 - February 11, 2026Bachelor of Arts in Humanities at Azad University, Iran
January 11, 2030 - February 11, 2026Post-graduate Certificate in Strategic Relationship Marketing at George Brown College, Toronto
January 11, 2030 - April 19, 2026Certificate in Customer Relation Management (CRM) at Industrial Management Institute, Iran
January 11, 2030 - April 19, 2026M.A. in Humanities at Allameh Tabatabei University, Iran
January 11, 2030 - April 19, 2026B.A. in Humanities at Azad University, Iran
January 11, 2030 - April 19, 2026Qualifications
Post-graduate Certificate in Strategic Relationship Marketing
January 11, 2030 - February 4, 2026Certificate in Customer Relation Management (CRM)
January 11, 2030 - February 4, 2026Post-graduate Certificate in Strategic Relationship Marketing
January 11, 2030 - February 4, 2026Certificate in Customer Relationship Management (CRM)
January 11, 2030 - February 4, 2026Post-graduate Certificate in Strategic Relationship Marketing
January 11, 2030 - February 4, 2026Certificate in Customer Relation Management (CRM)
January 11, 2030 - February 4, 2026Post-graduate Certificate in Strategic Relationship Marketing
January 11, 2030 - February 10, 2026Certificate in Customer Relation Management (CRM)
January 11, 2030 - February 10, 2026M.A. in Humanities
January 11, 2030 - February 10, 2026B.A. in Humanities
January 11, 2030 - February 10, 2026Certificate in Customer Relationship Management (CRM)
January 11, 2030 - February 11, 2026Post-graduate Certificate in Strategic Relationship Marketing
January 11, 2030 - February 11, 2026Post-graduate Certificate in Strategic Relationship Marketing
January 11, 2030 - April 19, 2026Certificate in Customer Relation Management (CRM)
January 11, 2030 - April 19, 2026Industry Experience
Financial Services, Professional Services, Media & Entertainment, Software & Internet, Education, Other, Wholesale & Distribution, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Hire a SEO Expert
We have the best seo expert experts on Twine. Hire a seo expert in Toronto today.