Azadeh Fazli

Led enterprise-wide SEO and AI Search Readiness strategy, integrating Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) principles to strengthen TD’s visibility in AI-driven and generative search results. Supported the integration of AI-driven tools into SEO and content workflows to automate keyword clustering, topic ideation, and brief creation. Developed content guidelines optimized for AI-driven search, focusing on structured content, entity usage, internal linking, and structured data to boost search visibility and brand authority. Executed enterprise SEO strategies across all Lines of Business by identifying high-impact content and optimization opportunities and operationalizing them across teams. Translated SEO performance data into actionable insights for prioritization and decision-making with stakeholders. Conducted technical audits, monitored site performance, and collaborated with web teams to resolve issues. Delivered training on AI Overviews, stru

Lead enterprise-wide SEO and AI Search Readiness strategy, integrating GEO and AEO principles to strengthen TD’s visibility in AI-driven and generative search results. Automation of keyword clustering, topic ideation, and brief creation using AI-driven tools, in collaboration with editorial and compliance teams. Built scalable SEO/AI frameworks for standardized content structure, entity usage, and structured data across Google Search, AI Overviews, and internal search platforms. Delivered enterprise SEO strategies across Lines of Business and translated performance data into actionable insights for stakeholders. Conducted technical audits and training on AI Overviews, structured data, and evolving SEO trends.

Support enterprise-wide SEO and AI search initiatives as part of the SEO COE, applying Generative Engine Optimization (GEO) and Answer Engine Optimization (AEO) principles to improve visibility in AI-driven search results. Lead the integration of AI-driven tools into SEO and content workflows to automate keyword clustering, topic ideation, and brief creation, while collaborating with editorial and compliance teams to ensure AI-assisted content meets brand and regulatory standards. Design AI-focused content creation guidelines and SEO writing instructions to support consistency and clarity across traditional and AI-assisted search experiences. Develop and drive the execution of SEO strategies by identifying high-impact content and optimization opportunities and operationalizing them across teams. Monitor website performance and translate data into clear insights and recommendations to support prioritization and decision-making for stakeholders. Conduct technical audits, monitor crawlabi