Available to hire
Hi, I’m Thet Paing Oo. I specialize in paid media execution, content creation, and strategic planning. I regularly leverage Meta Ads, Google Ads, GA4, and Google Tag Manager to ensure precise campaign setup and accurate tracking, delivering measurable outcomes for brands across hospitality and consumer sectors.
I’m passionate about turning data insights into creative, impact-driven campaigns. My experience spans spa brands, B2B seafood exports, and consumer products across Myanmar, Singapore, and Thailand, where I’ve grown engagement, boosted bookings, and increased revenue through thoughtful content and ethical, compliant marketing practices.
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Language
English
Intermediate
Burmese
Fluent
Work Experience
Digital Marketing Manager at Amla Spa Group
September 1, 2025 - January 31, 2026Led the overall digital marketing strategy and monthly promotion calendars for luxury spa branches in Phuket, optimizing Facebook and Google Ads to maximize booking intent and reduce customer drop-off. Improved Facebook Ad Quality Ranking from Below 35% to Average within 2 weeks through creative and copywriting improvements. Designed a 'Smart Feedback Loop' using dynamic QR codes to increase 5-star Google ratings while managing negative feedback privately. Implemented an ethical 'Opt-Out' review path to ensure 100% compliance with Google Business Profile policies.
Digital Marketing Manager at Wormhole Seafood
April 1, 2023 - August 31, 2025Led the digital marketing strategy for a B2B seafood export business, driving brand growth, market expansion, and customer acquisition through integrated online campaigns and data-driven insights. Drove content creation across Facebook, LinkedIn, YouTube, and website; improved SEO ranking from position 5 to 1 within 6 months; designed and executed performance-marketing SEM, social, display, and email campaigns; tracked ROI/KPIs and informed strategic planning for budget allocation. Grew LinkedIn followers by over 550 within 90 days through targeted B2B campaigns.
Digital Marketing Specialist at RDCL Care for Life
March 1, 2020 - March 31, 2023Produced over 4,000 diverse content pieces for pharmacy and consumer products, driving product awareness and customer engagement through targeted messaging and creative formats. Increased OneTouch Condom Brand revenue by 30% in Q2–Q3 through targeted social media campaigns and strategic content marketing initiatives. Managed over 10 brand social media pages and collaborated with key opinion leaders (KOLs) to amplify brand awareness and engagement across multiple platforms. Developed campaign strategies through competitor research and market insights. Organized product launches and online/offline engagement programs.
Digital Marketing Executive at Strong Source Company
January 1, 2019 - March 31, 2020Managed Facebook pages for Xiaomi Myanmar, Canton Paradise, Black Canyon Coffee, and BreadTalk. Developed and implemented an e-commerce marketing strategy for Shoppy.com.mm, enhancing user experience, driving traffic growth, and increasing online sales. Monitored trends, responded to customers across email & social platforms, and supported brand campaigns. Collaborated with cross-functional teams to align digital plans with brand objectives.
Digital Marketing Manager at Teck Huat Company
February 1, 2017 - December 31, 2018Built and led a marketing team of over 20 members, including a dedicated digital marketing team of 5, driving cross-functional collaboration and campaign execution. Directed branding, marketing communication, and e-commerce activities. Increased sales by 70% during MYANFOOD 2018 exhibition through strategic campaigns. Boosted e-commerce sales and increased social media followers through targeted digital marketing campaigns, leveraging data-driven strategies to maximize ROI and customer engagement. Reported directly to the CEO, overseeing comprehensive online and offline marketing initiatives, ensuring alignment with business goals and driving brand growth.
Education
MBA in Digital Marketing at Harbour.Space @ UTCC
August 1, 2025 - February 4, 2026Higher Diploma in Business Management at Wise Business College
February 1, 2015 - February 4, 2026B.A. in Psychology at Dagon University
November 1, 2012 - February 4, 2026Qualifications
The Fundamentals of Digital Marketing – Google Digital Garage
January 11, 2030 - February 4, 2026Content Marketing Certified – Hubspot Academy
January 11, 2030 - February 4, 2026Semrush SEO Crash Course – Semrush Academy
January 11, 2030 - February 4, 2026Email Marketing Certificate – Brevo Academy
January 11, 2030 - February 4, 2026Industry Experience
Media & Entertainment, Software & Internet, Professional Services, Travel & Hospitality, Retail
Skills
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
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