Looks like you have JavaScript disabled. For the full Twine experience, you will need to re-enable it.

I’m Madison Bifulco, a Paris-based marketing and content specialist with 6+ years’ experience shaping B2B communications for luxury, fashion, and optical brands. I’ve led cross-functional teams to deliver end-to-end content, training, and creative production, and I’m passionate about turning complex brand narratives into clear, engaging experiences. I thrive in international, multicultural environments and use data and AI-driven approaches to optimize translation, access, and performance. My work with EssilorLuxottica platforms has driven measurable impact across launches, events, newsletters, and digital training, reaching millions of users worldwide.…I’m Madison Bifulco, a Paris-based marketing and content specialist with 6+ years’ experience shaping B2B communications for luxury, fashion, and optical brands. I’ve led cross-functional teams to deliver end-to-end content, training, and creative production, and I’m passionate about turning complex brand narratives into clear, engaging experiences. I thrive in international, multicultural environments and use data and AI-driven approaches to optimize translation, access, and performance. My work with EssilorLuxottica platforms has driven measurable impact across launches, events, newsletters, and digital training, reaching millions of users worldwide.

Madison Bifulco

Content Strategist, Content Creator, Brand Designer, +2





I’m Madison Bifulco, a Paris-based marketing and content specialist with 6+ years’ experience shaping B2B communications for luxury, fashion, and optical brands. I’ve led cross-functional teams to deliver end-to-end content, training, and creative production, and I’m passionate about turning complex brand narratives into clear, engaging experiences. I thrive in international, multicultural environments and use data and AI-driven approaches to optimize translation, access, and performance. My work with EssilorLuxottica platforms has driven measurable impact across launches, events, newsletters, and digital training, reaching millions of users worldwide.…I’m Madison Bifulco, a Paris-based marketing and content specialist with 6+ years’ experience shaping B2B communications for luxury, fashion, and optical brands. I’ve led cross-functional teams to deliver end-to-end content, training, and creative production, and I’m passionate about turning complex brand narratives into clear, engaging experiences. I thrive in international, multicultural environments and use data and AI-driven approaches to optimize translation, access, and performance. My work with EssilorLuxottica platforms has driven measurable impact across launches, events, newsletters, and digital training, reaching millions of users worldwide.

Available to hire

I’m Madison Bifulco, a Paris-based marketing and content specialist with 6+ years’ experience shaping B2B communications for luxury, fashion, and optical brands. I’ve led cross-functional teams to deliver end-to-end content, training, and creative production, and I’m passionate about turning complex brand narratives into clear, engaging experiences.

I thrive in international, multicultural environments and use data and AI-driven approaches to optimize translation, access, and performance. My work with EssilorLuxottica platforms has driven measurable impact across launches, events, newsletters, and digital training, reaching millions of users worldwide.

Skills

Copywriting

Experience Level

Copywriting

Expert

Language

English

Fluent

French

Beginner

Italian

Beginner

Work Experience

Brand Content Developer at Brand World Team | EssilorLuxottica

January 1, 2025 - Present

Lead content strategy and execution for brands on an online internal platform, managing launches, milestones, and budgets. Deliver end-to-end content with cross-functional teams, producing engaging B2B training (video, PDF, vodcast, podcast, interactive modules). Manage cross-brand projects for special calendarial events ensuring unified messages and delivery. Amplify content reach through social media, newsletters, and digital events. Direct creative production, aligning talent, styling, and music with brand identity. Track KPIs and analyse trends to drive continuous improvement. Use AI to streamline translation and global access. Platform has reached 40+ million user visits from over 100 countries since launching.

Junior Project Manager at Digital Brands Hub | EssilorLuxottica

September 1, 2023 - January 31, 2025

Managed production of mandatory training for 15+ eyewear brands, supporting opticians and sales teams. Coordinated brand, licensing, production, styling, and copywriting teams. Oversaw script approvals, casting, and creative direction. Delivered high-impact training videos through effective stakeholder management.

Trade Marketing Coordinator at Bolon Eyewear | EssilorLuxottica

January 1, 2020 - September 30, 2023

Ensured brand consistency across 60+ markets via in-store displays, campaigns, and activations. Managed showroom and inventory, coordinating influencer, VIP, and sales rep gifting. Led trade show and fashion event activations (Silmo Paris, Mido Milano, Lisbon Fashion Week). Refined English communications and developed training resources, templates, and newsletters. Provided social media assets and reviewed marketing ambassadors for regional campaigns.

Trade Marketing Assistant at Bolon Eyewear | EssilorLuxottica

September 1, 2019 - January 31, 2020

Supported European expansion, adapting branding and communications for local markets. Enhanced messaging through English copy refinement and trade show execution. Built industry connections and optimised event delivery.