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I'm Claudia Lungu, a global brand and communications leader with 15+ years driving integrated campaigns for consumer brands across European markets. I translate brand strategy into locally relevant moments and lead cross-functional teams to deliver consistent brand expression across digital, retail, and experiential touchpoints. I thrive at the intersection of brand, marketing, retail and media, combining pragmatic execution with data-driven insights to optimize performance and growth. I excel at coordinating internal teams and external agencies, managing timelines and budgets, and taking end-to-end ownership of campaigns and outcomes.…I'm Claudia Lungu, a global brand and communications leader with 15+ years driving integrated campaigns for consumer brands across European markets. I translate brand strategy into locally relevant moments and lead cross-functional teams to deliver consistent brand expression across digital, retail, and experiential touchpoints. I thrive at the intersection of brand, marketing, retail and media, combining pragmatic execution with data-driven insights to optimize performance and growth. I excel at coordinating internal teams and external agencies, managing timelines and budgets, and taking end-to-end ownership of campaigns and outcomes.

Claudia Lungu

Brand Strategist, Creative Director, Marketing Strategist, +2

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I'm Claudia Lungu, a global brand and communications leader with 15+ years driving integrated campaigns for consumer brands across European markets. I translate brand strategy into locally relevant moments and lead cross-functional teams to deliver consistent brand expression across digital, retail, and experiential touchpoints. I thrive at the intersection of brand, marketing, retail and media, combining pragmatic execution with data-driven insights to optimize performance and growth. I excel at coordinating internal teams and external agencies, managing timelines and budgets, and taking end-to-end ownership of campaigns and outcomes.…I'm Claudia Lungu, a global brand and communications leader with 15+ years driving integrated campaigns for consumer brands across European markets. I translate brand strategy into locally relevant moments and lead cross-functional teams to deliver consistent brand expression across digital, retail, and experiential touchpoints. I thrive at the intersection of brand, marketing, retail and media, combining pragmatic execution with data-driven insights to optimize performance and growth. I excel at coordinating internal teams and external agencies, managing timelines and budgets, and taking end-to-end ownership of campaigns and outcomes.

Available to hire

I’m Claudia Lungu, a global brand and communications leader with 15+ years driving integrated campaigns for consumer brands across European markets. I translate brand strategy into locally relevant moments and lead cross-functional teams to deliver consistent brand expression across digital, retail, and experiential touchpoints.

I thrive at the intersection of brand, marketing, retail and media, combining pragmatic execution with data-driven insights to optimize performance and growth. I excel at coordinating internal teams and external agencies, managing timelines and budgets, and taking end-to-end ownership of campaigns and outcomes.

Skills

Brand Identity

Presentation Design

Copywriting

Experience Level

Brand Identity

Expert

Presentation Design

Expert

Copywriting

Intermediate

Language

English

Fluent

Romanian, Moldavian, Moldovan

Fluent

French

Intermediate

Spanish; Castilian

Intermediate

Work Experience

Global Brand & Communications Lead at Buzz Brothers

January 1, 2023 - December 31, 2025

Led the planning and delivery of integrated brand and marketing campaigns across European markets, aligning brand strategy with local consumer moments and occasions. Owned end-to-end campaign execution from brief through rollout across digital, retail and experiential touchpoints. Coordinated cross-functional teams and external agencies to ensure alignment between brand objectives and commercial priorities. Managed timelines, scopes and budgets for complex multi-market initiatives and contributed to performance tracking and optimization.

Global Digital Brand Lead at Digital Silk

January 1, 2021 - December 31, 2023

Led brand development and integrated campaigns for global consumer brands across European markets, including BAT, PlayStation, Reckitt, and Durex. Developed 360 go-to-market plans covering brand positioning, activation frameworks, asset development and market rollout. Coordinated creative, strategy, media and production teams; ensured consistency while adapting campaigns to local market needs. Collaborated with sales, trade marketing, and external agencies to align brand objectives with commercial priorities.

Brand & Communications Lead at Ogilvy & Mather Bucharest

January 1, 2010 - December 31, 2013

Supported brand and communications for clients, developing brand guidelines and leading integrated campaigns across channels. Built foundational brand management structures and cross-functional collaboration to ensure consistent messaging and creative alignment.