I am a Creative Lead for Organic Social at Amstrad Digital (backed by Lord Sugar). I drive high-performing ad campaigns, video production, and social strategy across paid and organic channels, and I lead LinkedIn advertising for the Amstrad sales team while collaborating with senior leadership and recruitment to align campaigns with business goals. I design content assets for clients and run multi-channel campaigns across paid and organic channels.
Previously I served as Digital Marketing Officer at AMBS (University of Manchester), delivering integrated multi-channel campaigns across organic and paid social, email marketing, SEO, and Google Ads. I built a 200+ high-quality lead ad program, managed budgets, ran A/B tests, and produced content across client pages, while partnering with external agencies to sharpen brand awareness and recruitment outcomes.
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