I am a Creative Lead for Organic Social at Amstrad Digital (backed by Lord Sugar). I drive high-performing ad campaigns, video production, and social strategy across paid and organic channels, and I lead LinkedIn advertising for the Amstrad sales team while collaborating with senior leadership and recruitment to align campaigns with business goals. I design content assets for clients and run multi-channel campaigns across paid and organic channels. Previously I served as Digital Marketing Officer at AMBS (University of Manchester), delivering integrated multi-channel campaigns across organic and paid social, email marketing, SEO, and Google Ads. I built a 200+ high-quality lead ad program, managed budgets, ran A/B tests, and produced content across client pages, while partnering with external agencies to sharpen brand awareness and recruitment outcomes.

Hanife Sabanci

I am a Creative Lead for Organic Social at Amstrad Digital (backed by Lord Sugar). I drive high-performing ad campaigns, video production, and social strategy across paid and organic channels, and I lead LinkedIn advertising for the Amstrad sales team while collaborating with senior leadership and recruitment to align campaigns with business goals. I design content assets for clients and run multi-channel campaigns across paid and organic channels. Previously I served as Digital Marketing Officer at AMBS (University of Manchester), delivering integrated multi-channel campaigns across organic and paid social, email marketing, SEO, and Google Ads. I built a 200+ high-quality lead ad program, managed budgets, ran A/B tests, and produced content across client pages, while partnering with external agencies to sharpen brand awareness and recruitment outcomes.

Available to hire

I am a Creative Lead for Organic Social at Amstrad Digital (backed by Lord Sugar). I drive high-performing ad campaigns, video production, and social strategy across paid and organic channels, and I lead LinkedIn advertising for the Amstrad sales team while collaborating with senior leadership and recruitment to align campaigns with business goals. I design content assets for clients and run multi-channel campaigns across paid and organic channels.

Previously I served as Digital Marketing Officer at AMBS (University of Manchester), delivering integrated multi-channel campaigns across organic and paid social, email marketing, SEO, and Google Ads. I built a 200+ high-quality lead ad program, managed budgets, ran A/B tests, and produced content across client pages, while partnering with external agencies to sharpen brand awareness and recruitment outcomes.

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Language

English
Fluent

Work Experience

Creative Lead, Organic Social at Amstrad Digital
August 1, 2025 - Present
Lead organic social campaigns, video production, and creative strategy across paid and organic channels. Responsible for LinkedIn Ads for the Amstrad sales team, coordinating with senior leadership and recruitment to align campaigns with business goals. Design and deliver content assets for clients and manage cross-channel campaigns.
Digital Marketing Officer at Alliance Manchester Business School (University of Manchester)
October 1, 2022 - December 31, 2024
Delivered integrated multi-channel campaigns to raise awareness and generate high-quality lead ads across organic and paid social, email marketing, SEO, and Google Ads. Built a 200+ high-quality lead ad program via LinkedIn and Meta, managed budgets, and conducted A/B testing to optimize performance. Produced content and reported results using GA4 to inform strategy.
Digital Marketing Executive at Time Finance
May 1, 2022 - September 30, 2022
Contributed fresh website content and drove digital marketing activities; conducted keyword research for SEO; produced and presented digital marketing campaigns; managed organic and paid social campaigns across LinkedIn and other platforms, and supported email marketing.
Marketing Assistant at Bristow & Hardy
June 1, 2021 - May 31, 2022
Campaign setup and optimization across Facebook, Instagram, Twitter, and LinkedIn; created social media posts in Canva; coordinated with marketing and design teams to ensure high-quality campaigns; monitored performance using analytics tools.
Customer Service Consultant at Countrywide
February 1, 2020 - June 30, 2021
Contacted customers regarding purchases and sale details; answered inquiries via inbound calls; tracked productivity, income, and KPIs; office management including diary coordination and minutes.

Education

BA (Hons) in Media Studies - 2:1 at Bangor University
January 11, 2030 - February 4, 2026

Qualifications

BA (Hons) in Media Studies - 2:1
January 11, 2030 - February 4, 2026

Industry Experience

Media & Entertainment, Education, Professional Services, Software & Internet