Vincent Chew Wei Soon

Lead Content Creator & Video Editor at Multi-Channel Portfolio

Direct end-to-end production and content strategy for a diverse portfolio of YouTube channels, totaling 70,000+ subscribers and millions of views. Produced 500+ videos across channels including Anakira Japan; spearheaded setup and daily operations for Anakira Wrestling; served as External Editor for Finance & Sports channels FIRL and Feathers IRL; managed Yum Cha Sessions podcast production; ensured high-quality on-screen talent roles, multi-track audio, and Canva thumbnails. Technical workflow includes Adobe Premiere Pro, CapCut, and Adobe Audition; crafted high-CTR thumbnails and SEO-driven content plans to maximize organic reach.

Senior Account Manager at Mediashock

Serviced Google Cloud SEA account, collaborating with Google Cloud SEA marketing team and partner agencies to deliver four summits across APAC (4,000+ attendees). Built five keynote decks, led speaker management (rehearsals, technical checks) and AV execution. Developed and delivered 10 top-ranked Google Cloud webinars reaching 5,000+ APAC attendees on topics including Generative AI, security, and SQL.

Growth Marketing Manager at MeBooks Asia

Led a marketing team of 7 at an edu-tech startup; drove app downloads via content strategy, SEO articles, email marketing with lead magnets, short and long-form videos, landing pages, and paid ads. Expanded digital presence to Singapore, Australia, and New Zealand. Collaborated with international influencers and brands (MBO, Ace Edventure, Om Nom) to enable market entry incentives and drive downloads.

B2B Marketing Senior Executive at Sunway Property

Brand marketing of Sunway's townships as prime investment locations; generated online-to-offline leads totaling 12,968 from Singapore, the Netherlands, and Malaysia via events and partnerships; achieved a CAC of RM40.57; coordinated 26 end-to-end B2B/B2G partnerships from proposal to post-event analysis.

Digital Marketing Senior Executive at Sunway Property

Orchestrated social media management and content strategy across Facebook, Instagram, LinkedIn, YouTube, and websites. Led a team of 10 interns, delivering content and landing pages, while achieving RM150,000 in agency-fee savings. Achieved a 281.65% increase in Facebook page organic reach through optimization and growth hacking.

Account Manager at Yellow Thumbprint

Managed project briefs, client servicing, and end-to-end campaigns (ATL/BTL/digital) for clients across industries including food, FMCG, property, manufacturing, and dermatology. Coordinated with designers, programmers, and copywriters to deliver marketing campaigns.