I am a UK-based social media strategist and music content creator specialising in fan-driven, platform-native storytelling. I have generated 3M+ views across TikTok and Instagram through reactive edits, memes, and live music coverage, and have supported campaigns and content for artists including The Dare, Kylie Minogue, and 2hollis. I focus on fast experimentation, trend fluency, and building culturally relevant online communities through content that feels authentic to fans rather than branded.…

Joshua Simmonds

I am a UK-based social media strategist and music content creator specialising in fan-driven, platform-native storytelling. I have generated 3M+ views across TikTok and Instagram through reactive edits, memes, and live music coverage, and have supported campaigns and content for artists including The Dare, Kylie Minogue, and 2hollis. I focus on fast experimentation, trend fluency, and building culturally relevant online communities through content that feels authentic to fans rather than branded.…

Available to hire

I am a UK-based social media strategist and music content creator specialising in fan-driven, platform-native storytelling. I have generated 3M+ views across TikTok and Instagram through reactive edits, memes, and live music coverage, and have supported campaigns and content for artists including The Dare, Kylie Minogue, and 2hollis. I focus on fast experimentation, trend fluency, and building culturally relevant online communities through content that feels authentic to fans rather than branded.

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Language

English
Fluent

Work Experience

Specialist at Apple
September 2, 2024 - Present
At Apple Retail, I specialise in delivering personalised solutions that meet each customer’s unique needs while ensuring an enjoyable and memorable experience. My role is focused on creating meaningful connections with customers, offering guidance on Apple’s products and services, and empowering them to make the most of their technology. Whether helping a customer discover their first device or tailoring solutions for seasoned Apple users, I am passionate about making technology accessible, enjoyable, and impactful.
Content Creator at TikTok
July 1, 2024 - Present
I create music-focused, satirical content that engages with fan culture and social media trends, using deep industry knowledge to develop trend-driven videos. My work with Polydor for The Dare amassed over 1.5 million views and 300,000 likes, demonstrating my ability to craft highly engaging content. I excel at adapting to emerging trends and audience behaviours on TikTok to maximise reach and engagement. With experience in short-form video editing, content strategy, and audience growth, I bring a dynamic and results-driven approach to digital content creation.
Retail Supervisor at Office Shoes
October 2, 2023 - October 2, 2024
Building my skills as a Retail Supervisor in the footwear industry with team leadership, customer service, and sales optimisation. Staff training, visual merchandising, inventory management, and financial oversight. Driving store performance to meet and exceed the needs of the business. Passionate about delivering exceptional customer experiences and fostering a collaborative team environment.
Team Leader at Dr. Martens plc
March 1, 2022 - March 1, 2023
In a dynamic role, I demonstrated my passion for customer service and extensive product knowledge. I was responsible for weekly coaching sessions with the entire team, emphasizing both successes and areas for improvement. I focused on key performance indicators (KPIs) to drive sales and enhance team performance. Additionally, I played a pivotal role in visual merchandising, ensuring the store's presentation aligned with brand standards and maximized customer engagement.

Education

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Qualifications

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Industry Experience

Media & Entertainment, Retail