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I’m a senior creative with 15+ years of experience shaping brand identities, campaigns and experiences across fashion, culture, lifestyle and luxury. I love building culturally grounded brand worlds and guiding teams from strategy through execution, ensuring every touchpoint feels purposeful and cohesive. I’ve led collaborations with brands like H&M Home, Monki, Burberry, IKEA, and Gothenburg’s cultural institutions, helping brands grow, stay relevant and connect with communities. I thrive at the intersection of design, storytelling and business goals, and I’m always motivated by craft, curiosity and meaningful impact.…I’m a senior creative with 15+ years of experience shaping brand identities, campaigns and experiences across fashion, culture, lifestyle and luxury. I love building culturally grounded brand worlds and guiding teams from strategy through execution, ensuring every touchpoint feels purposeful and cohesive. I’ve led collaborations with brands like H&M Home, Monki, Burberry, IKEA, and Gothenburg’s cultural institutions, helping brands grow, stay relevant and connect with communities. I thrive at the intersection of design, storytelling and business goals, and I’m always motivated by craft, curiosity and meaningful impact.

Nathalie BG

Creative Director, Brand Designer, Brand Strategist

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I’m a senior creative with 15+ years of experience shaping brand identities, campaigns and experiences across fashion, culture, lifestyle and luxury. I love building culturally grounded brand worlds and guiding teams from strategy through execution, ensuring every touchpoint feels purposeful and cohesive. I’ve led collaborations with brands like H&M Home, Monki, Burberry, IKEA, and Gothenburg’s cultural institutions, helping brands grow, stay relevant and connect with communities. I thrive at the intersection of design, storytelling and business goals, and I’m always motivated by craft, curiosity and meaningful impact.…I’m a senior creative with 15+ years of experience shaping brand identities, campaigns and experiences across fashion, culture, lifestyle and luxury. I love building culturally grounded brand worlds and guiding teams from strategy through execution, ensuring every touchpoint feels purposeful and cohesive. I’ve led collaborations with brands like H&M Home, Monki, Burberry, IKEA, and Gothenburg’s cultural institutions, helping brands grow, stay relevant and connect with communities. I thrive at the intersection of design, storytelling and business goals, and I’m always motivated by craft, curiosity and meaningful impact.

Available to hire

I’m a senior creative with 15+ years of experience shaping brand identities, campaigns and experiences across fashion, culture, lifestyle and luxury. I love building culturally grounded brand worlds and guiding teams from strategy through execution, ensuring every touchpoint feels purposeful and cohesive.

I’ve led collaborations with brands like H&M Home, Monki, Burberry, IKEA, and Gothenburg’s cultural institutions, helping brands grow, stay relevant and connect with communities. I thrive at the intersection of design, storytelling and business goals, and I’m always motivated by craft, curiosity and meaningful impact.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

Swedish

Fluent

English

Fluent

French

Intermediate

German

Beginner

Work Experience

Creative Director at Postery

January 1, 2021 - January 1, 2025

Led Postery’s creative vision and strategic evolution into a global interiors brand, shaping brand, product, campaigns and collaborations in alignment with commercial and business goals. Defined concepts, narratives and visual identity while guiding cross-functional teams from strategy and ideation to execution and delivery. Combined analytical insight with creative foresight to drive growth, strengthen brand positioning and build cohesive multichannel presence and engagement. Led high-profile collaborations with H&M Home, Maison Matisse and Smiley.

Art Director at Monki (H&M Group)

January 1, 2014 - January 1, 2020

Created global campaigns and concepts that strengthened Monki’s creative expression and engagement. Directed shoots and guided teams to multichannel content.

Designer at Forsman & Bodenfors (Gothenburg Opera, Swedish Television)

January 1, 2013 - January 1, 2014

Developed campaign concepts for major clients including Gothenburg Opera, Swedish Television and Tele2. Collaborated across teams to deliver strong storytelling with clear brand intent.

Art Director at Freelance (Gothenburg Film Festival, Swedish Fashion Council)

January 1, 2012 - January 1, 2013

Created visual identities, lookbooks and campaign concepts for clients including Gothenburg Film Festival, Swedish Fashion Council and Gothenburg City Museum. Collaborated closely with curators, editors and creative teams to deliver distinctive editorial and narrative work.

Art Director at Kokokaka (Burberry, Louis Vuitton, COS, IKEA)

January 1, 2009 - January 1, 2011

Developed interactive digital campaigns and motion-based experiences for global clients including Burberry, Louis Vuitton, COS and IKEA. Led concept development, storytelling and platform design to deliver innovative digital brand expression combining creativity with technical exploration.

Art Director at Io Studio (Universal, Nudie Jeans, Sony Music, MTV)

January 1, 2006 - December 31, 2008

Worked across fashion, music, publishing and culture, delivering visual identities for clients and agencies including ANR:BBDO, Forsman & Bodenfors, Albert Bonniers Förlag, Nudie Jeans, KappAhl, Göteborg Film Festival, Business Sweden, EMI, Universal, Sony and MTV.