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I am a Writer, Creative Director and Female Brand and Culture specialist with 15+ years helping brands turn complexity into bold human stories that inspire action and cultural change. Skilled across strategy, creative development, visual concepting, storytelling and production — I enjoy being close to both the thinking and the making. I bring bold lateral adventurous thinking, curiosity, strong collaboration with leadership teams, and a passion for work that elevates representation, challenges outdated narratives and creates change. Recognised globally for work that shifts how people see the world. I am strongly visually led, and storytelling is my craft — currently shortlisted for the Australian Fiction Prize (2025) for my debut novel.…I am a Writer, Creative Director and Female Brand and Culture specialist with 15+ years helping brands turn complexity into bold human stories that inspire action and cultural change. Skilled across strategy, creative development, visual concepting, storytelling and production — I enjoy being close to both the thinking and the making. I bring bold lateral adventurous thinking, curiosity, strong collaboration with leadership teams, and a passion for work that elevates representation, challenges outdated narratives and creates change. Recognised globally for work that shifts how people see the world. I am strongly visually led, and storytelling is my craft — currently shortlisted for the Australian Fiction Prize (2025) for my debut novel.

Tiara Lowndes

Creative Director, Writer, Filmmaker, +2

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I am a Writer, Creative Director and Female Brand and Culture specialist with 15+ years helping brands turn complexity into bold human stories that inspire action and cultural change. Skilled across strategy, creative development, visual concepting, storytelling and production — I enjoy being close to both the thinking and the making. I bring bold lateral adventurous thinking, curiosity, strong collaboration with leadership teams, and a passion for work that elevates representation, challenges outdated narratives and creates change. Recognised globally for work that shifts how people see the world. I am strongly visually led, and storytelling is my craft — currently shortlisted for the Australian Fiction Prize (2025) for my debut novel.…I am a Writer, Creative Director and Female Brand and Culture specialist with 15+ years helping brands turn complexity into bold human stories that inspire action and cultural change. Skilled across strategy, creative development, visual concepting, storytelling and production — I enjoy being close to both the thinking and the making. I bring bold lateral adventurous thinking, curiosity, strong collaboration with leadership teams, and a passion for work that elevates representation, challenges outdated narratives and creates change. Recognised globally for work that shifts how people see the world. I am strongly visually led, and storytelling is my craft — currently shortlisted for the Australian Fiction Prize (2025) for my debut novel.

Available to hire

I am a Writer, Creative Director and Female Brand and Culture specialist with 15+ years helping brands turn complexity into bold human stories that inspire action and cultural change. Skilled across strategy, creative development, visual concepting, storytelling and production — I enjoy being close to both the thinking and the making.

I bring bold lateral adventurous thinking, curiosity, strong collaboration with leadership teams, and a passion for work that elevates representation, challenges outdated narratives and creates change. Recognised globally for work that shifts how people see the world. I am strongly visually led, and storytelling is my craft — currently shortlisted for the Australian Fiction Prize (2025) for my debut novel.

Skills

Experience Level

Expert

Expert

Expert

Intermediate

Language

English

Fluent

Work Experience

Founder & Creative Director at Parlour

January 1, 2016 - January 1, 2024

Led one of Sydney’s first female-owned creative studios, helping brands drive positive cultural change. Strategic and creative lead on Serena Williams x Berlei “Do It For Yourself” — global recognition for shifting gender narratives in sport. Created Jockey’s most successful campaign platform “Bravo” and led All Blacks x Jockey across 7 years. Collaboration with founders and CMOs across Afterpay, Koala, Nude by Nature, Trilogy, Austrade and more. Oversaw creative and production for all projects — big ideas delivered with agility.

Creative Director at Emotive

January 1, 2021 - January 1, 2024

Creatively led Modibodi's “Embodied” project, creating visibility for authentic postpartum representation. Partnered with Getty Images to create an award-winning campaign and a permanent image library on Getty Images, documenting the postpartum period through women photographers and their partners. Creative leadership on brand and product storytelling for Google, Wotif, Optus, Breville, Unilever, Audible, Alula, Hoka