Ludovica Vottero

Site Merchandiser – Business E-Commerce at EssilorLuxottica

Partner with Marketing, Planning, Brand, IT and CRM teams to support strategic planning, testing, and execution of eCommerce initiatives. Analyze KPIs including cross-brand benchmarking to identify growth opportunities in merchandising, new product development, traffic, and conversion rate. Manage daily catalog tasks (sorting, categorization, navigation checks for DDM/PLPs/PDPs). Propose website enhancements to maximize user experience; coordinate issue investigation and resolution across functionalities. Define and set up of commercial calendar and promotions with Business, CRM and Content teams; website update according to the commercial calendar (HP, content pages, PLPs etc.); perform buying analyses for replenishment and new product development in collaboration with Planning and Brand teams.

Online Store Manager Specialist at The Level Group

Global e-commerce partner focused on end-to-end online experiences for luxury, design, and fashion brands. Manage catalog displays, price book and season markdowns; oversee stock management and merchandise allocation. Publish content assets and manage links. Define and implement the commercial plan in collaboration with the marketing team. Monitor site KPIs daily, weekly and monthly to drive performance improvements.

Digital/E-Trade – Yves Saint Laurent Beauté / Biotherm / House 99 at L’Oréal Italia

Plan and develop digital activities for Yves Saint Laurent, Biotherm and House 99. Manage e-retail and social media activities. Contribute to brand projects (online/offline events, website follow-ups).

Merchandising Assistant EMEA at Louis Vuitton

Merchandised the EMEA websites to meet brand guidelines and zone priorities. Support across EMEA countries with local specifics. Analyze online customer behavior and shopping experience; contribute to 360-degree action plans to promote product categories. Collaborate with supply chain and merchandising teams to optimize buys, offers and stocks. Create weekly reports and monthly business reviews to support digital analytics.

Merchandising and Retail Operation Assistant at NIXONE

Monitor E-Commerce sales performance and support international content implementation. Promote the brand through online advertising campaigns, direct marketing strategies and social media posts. Assist in creating Google Adwords campaigns and online promotions.