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Hi, I’m Pamela Paiva, a strategic SEO and content marketing leader who builds high-performing ecosystems that turn visibility into measurable business value. I’ve spent 20+ years scaling SEO, integrating E-E-A-T principles, automation, and cross-channel reporting to align marketing with commercial outcomes. I thrive in fast-paced environments and enjoy bridging analytics, storytelling, and strategy to grow brand authority and drive qualified leads across paid, organic, and PR channels. I’m known for leading multidisciplinary teams, mentoring multilingual analysts, and delivering data-driven programs that accelerate growth while keeping the customer at the center. My approach blends rigorous metrics with creative storytelling to improve visibility, engagement, and long-term business outcomes across markets.…Hi, I’m Pamela Paiva, a strategic SEO and content marketing leader who builds high-performing ecosystems that turn visibility into measurable business value. I’ve spent 20+ years scaling SEO, integrating E-E-A-T principles, automation, and cross-channel reporting to align marketing with commercial outcomes. I thrive in fast-paced environments and enjoy bridging analytics, storytelling, and strategy to grow brand authority and drive qualified leads across paid, organic, and PR channels. I’m known for leading multidisciplinary teams, mentoring multilingual analysts, and delivering data-driven programs that accelerate growth while keeping the customer at the center. My approach blends rigorous metrics with creative storytelling to improve visibility, engagement, and long-term business outcomes across markets.

Pamela Paiva

SEO Expert, Content Strategist, Content Creator, +2

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Hi, I’m Pamela Paiva, a strategic SEO and content marketing leader who builds high-performing ecosystems that turn visibility into measurable business value. I’ve spent 20+ years scaling SEO, integrating E-E-A-T principles, automation, and cross-channel reporting to align marketing with commercial outcomes. I thrive in fast-paced environments and enjoy bridging analytics, storytelling, and strategy to grow brand authority and drive qualified leads across paid, organic, and PR channels. I’m known for leading multidisciplinary teams, mentoring multilingual analysts, and delivering data-driven programs that accelerate growth while keeping the customer at the center. My approach blends rigorous metrics with creative storytelling to improve visibility, engagement, and long-term business outcomes across markets.…Hi, I’m Pamela Paiva, a strategic SEO and content marketing leader who builds high-performing ecosystems that turn visibility into measurable business value. I’ve spent 20+ years scaling SEO, integrating E-E-A-T principles, automation, and cross-channel reporting to align marketing with commercial outcomes. I thrive in fast-paced environments and enjoy bridging analytics, storytelling, and strategy to grow brand authority and drive qualified leads across paid, organic, and PR channels. I’m known for leading multidisciplinary teams, mentoring multilingual analysts, and delivering data-driven programs that accelerate growth while keeping the customer at the center. My approach blends rigorous metrics with creative storytelling to improve visibility, engagement, and long-term business outcomes across markets.

Available to hire

Hi, I’m Pamela Paiva, a strategic SEO and content marketing leader who builds high-performing ecosystems that turn visibility into measurable business value. I’ve spent 20+ years scaling SEO, integrating E-E-A-T principles, automation, and cross-channel reporting to align marketing with commercial outcomes. I thrive in fast-paced environments and enjoy bridging analytics, storytelling, and strategy to grow brand authority and drive qualified leads across paid, organic, and PR channels.

I’m known for leading multidisciplinary teams, mentoring multilingual analysts, and delivering data-driven programs that accelerate growth while keeping the customer at the center. My approach blends rigorous metrics with creative storytelling to improve visibility, engagement, and long-term business outcomes across markets.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Expert

Language

Portuguese

Fluent

English

Fluent

Spanish; Castilian

Advanced

Work Experience

Senior SEO & Content Manager at True Financial (LowQuotes.ie, Low.ie & TrueWealth.ie)

July 1, 2023 - Present

Led end-to-end SEO and content marketing for three brands, scaling organic revenue to €50K+ per month. Implemented data-driven content plans for Protection, Mortgage & Pension funnels and built automated dashboards (GA4, Looker Studio) to monitor visibility, traffic, conversions, and ROI. Drove cross-channel marketing automation using Zapier, Mailchimp, CRM integrations, and AI tools (ChatGPT, Gemini) to streamline campaign execution, reporting, and lead management. Strengthened PR-driven link-building and developed scalable processes and KPI dashboards to inform senior leadership decisions. Onboarded and trained 50+ team members; created sales enablement materials; and designed structured workflows for email remarketing to boost conversions across paid and organic funnels.

Search Operations Specialist – Multilingual Projects Lead at TikTok (ByteDance)

October 1, 2020 - July 1, 2023

Led multilingual search projects across markets, ensuring accurate, culturally relevant results and strong content discovery. Built performance dashboards and reporting frameworks to transform complex data into actionable insights for product and policy teams, driving improvements in search engagement and content visibility. Flagged culturally misaligned results and guided model adjustments to enhance user relevance and satisfaction. Implemented time-tracking dashboards and optimized resource planning and delivery. Managed 10+ language projects and collaborated across teams, receiving recognition for innovation.

Senior Content Analyst & Team Lead at Majorel Limited

June 1, 2017 - October 1, 2020

Led a 25+ analyst team, providing leadership, training, and onboarding to align operations with quality metrics. Built dashboards and documentation to streamline workflows, maintaining 99.7%+ accuracy and exceeding productivity KPIs. Served as team liaison in client meetings, enhancing collaboration and feedback loops. Developed onboarding materials and supported continuous improvement initiatives across a multi-laceted content team.

Senior Marketing Analyst at Simpress (HP Group)

October 1, 2005 - May 1, 2011

Directed corporate branding and launched a new SEO-optimized website, increasing inbound leads by approximately 25%. Implemented market segmentation, produced printed media and website content, and created sales-enabled materials to ensure brand consistency across touchpoints. Led branding initiatives, corporate communications, and events, while supporting cross-functional marketing efforts.

Marketing & Communications Manager at Airbus Group (Astrium - Satellite Division)

May 1, 2011 - January 1, 2015

Directed corporate branding and communications in Brazil, developing and executing regional communications plans, managing media outreach, events, and press coverage, and aligning messaging with global campaigns to raise brand visibility and credibility.