Hi there! I’m Lesley Owens, a data-driven sales and marketing professional who thrives on turning insights into growth. I excel at CRM-led prospecting, lead generation, and multi-channel outreach, driving measurable pipeline growth in SaaS and tech environments. I enjoy collaborating with cross-functional teams to design effective cadences, refine messaging, and optimize processes to boost conversions and client acquisition. I’m passionate about translating data into actionable strategies and delivering real value for customers and stakeholders. My approach combines rigorous analytics with a friendly, human touch to build trust, nurture relationships, and accelerate results across the sales funnel.

Lesley Owens

Hi there! I’m Lesley Owens, a data-driven sales and marketing professional who thrives on turning insights into growth. I excel at CRM-led prospecting, lead generation, and multi-channel outreach, driving measurable pipeline growth in SaaS and tech environments. I enjoy collaborating with cross-functional teams to design effective cadences, refine messaging, and optimize processes to boost conversions and client acquisition. I’m passionate about translating data into actionable strategies and delivering real value for customers and stakeholders. My approach combines rigorous analytics with a friendly, human touch to build trust, nurture relationships, and accelerate results across the sales funnel.

Available to hire

Hi there! I’m Lesley Owens, a data-driven sales and marketing professional who thrives on turning insights into growth. I excel at CRM-led prospecting, lead generation, and multi-channel outreach, driving measurable pipeline growth in SaaS and tech environments. I enjoy collaborating with cross-functional teams to design effective cadences, refine messaging, and optimize processes to boost conversions and client acquisition.

I’m passionate about translating data into actionable strategies and delivering real value for customers and stakeholders. My approach combines rigorous analytics with a friendly, human touch to build trust, nurture relationships, and accelerate results across the sales funnel.

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Work Experience

Sales Development Specialist at Independent Contractor
January 1, 2024 - September 1, 2025
Data-driven sales professional focusing on prospecting and lead generation in SaaS sectors. Built outbound cadences, created content, and conducted data analysis to ensure CRM data integrity and outbound accuracy. Managed multi-channel outreach via LinkedIn, email campaigns, and cold calling to schedule introductory and demo calls, contributing to pipeline growth and client acquisition.
Sales Development Specialist at Whistle SDR Agency
January 1, 2023 - December 31, 2024
Led outbound outreach campaigns via LinkedIn, email, and cold calling to engage high-value leads in SaaS sectors including Ren Tech, HR Tech (Performance & Learning Management Software), and Med Tech. Focused on high-volume outreach for the HR Tech campaign to drive engagement and scheduled meetings.
Sales Manager at Eish
January 1, 2013 - December 31, 2014
Recruited, trained, and led a high-performing sales team, consistently exceeding sales quotas and improving overall team performance by 25%.

Education

Accounting Technician (AAT) at Association of Accounting Technicians – England
January 1, 2004 - February 4, 2026
Bachelor of Arts in Psychology at UNISA
January 11, 2030 - February 4, 2026
Registration/Certification at South African Medical & Dental Council
January 11, 2030 - February 4, 2026

Qualifications

HubSpot RevOps Certification
January 1, 2024 - February 4, 2026
HubSpot Accreditation
January 1, 2023 - February 4, 2026

Industry Experience

Software & Internet, Professional Services, Media & Entertainment, Other