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Hi, I’m Caroline Kropke, a passionate communications professional with over a decade of experience shaping internal and external messaging, media relations, and brand strategy. I thrive at the intersection of public relations, storytelling, and corporate communications, helping organizations differentiate themselves in competitive markets. I enjoy collaborating with innovative teams to craft compelling narratives, build media relationships, and drive measurable results. From real estate tech to safety and cybersecurity, I build storytelling that elevates leadership, engages diverse audiences, and earns coverage across national outlets. I love turning ideas into strategies, developing content across multiple channels, and guiding teams to deliver outstanding outcomes.…Hi, I’m Caroline Kropke, a passionate communications professional with over a decade of experience shaping internal and external messaging, media relations, and brand strategy. I thrive at the intersection of public relations, storytelling, and corporate communications, helping organizations differentiate themselves in competitive markets. I enjoy collaborating with innovative teams to craft compelling narratives, build media relationships, and drive measurable results. From real estate tech to safety and cybersecurity, I build storytelling that elevates leadership, engages diverse audiences, and earns coverage across national outlets. I love turning ideas into strategies, developing content across multiple channels, and guiding teams to deliver outstanding outcomes.

Caroline Kropke

PR Freelancer, Content Creator, Writer, +2

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Hi, I’m Caroline Kropke, a passionate communications professional with over a decade of experience shaping internal and external messaging, media relations, and brand strategy. I thrive at the intersection of public relations, storytelling, and corporate communications, helping organizations differentiate themselves in competitive markets. I enjoy collaborating with innovative teams to craft compelling narratives, build media relationships, and drive measurable results. From real estate tech to safety and cybersecurity, I build storytelling that elevates leadership, engages diverse audiences, and earns coverage across national outlets. I love turning ideas into strategies, developing content across multiple channels, and guiding teams to deliver outstanding outcomes.…Hi, I’m Caroline Kropke, a passionate communications professional with over a decade of experience shaping internal and external messaging, media relations, and brand strategy. I thrive at the intersection of public relations, storytelling, and corporate communications, helping organizations differentiate themselves in competitive markets. I enjoy collaborating with innovative teams to craft compelling narratives, build media relationships, and drive measurable results. From real estate tech to safety and cybersecurity, I build storytelling that elevates leadership, engages diverse audiences, and earns coverage across national outlets. I love turning ideas into strategies, developing content across multiple channels, and guiding teams to deliver outstanding outcomes.

Available to hire

Hi, I’m Caroline Kropke, a passionate communications professional with over a decade of experience shaping internal and external messaging, media relations, and brand strategy. I thrive at the intersection of public relations, storytelling, and corporate communications, helping organizations differentiate themselves in competitive markets. I enjoy collaborating with innovative teams to craft compelling narratives, build media relationships, and drive measurable results.

From real estate tech to safety and cybersecurity, I build storytelling that elevates leadership, engages diverse audiences, and earns coverage across national outlets. I love turning ideas into strategies, developing content across multiple channels, and guiding teams to deliver outstanding outcomes.

Skills

Experience Level

Expert

Expert

Expert

Expert

Expert

Language

English

Fluent

Spanish; Castilian

Intermediate

Work Experience

Global Communications Lead at Pace Public Relations

July 1, 2024 - Present

Lead global communications strategy across PR, internal communications, and brand reputation; secured 47 pieces of earned media; maintaining a 10% share of voice among key competitors; identified strategic opportunities to strengthen Tier 1 media placements; drove internal engagement and employee communications; built early-stage comms infrastructure and processes to support team growth and long-term scalability.

Senior Account Manager at Fusion Public Relations

October 1, 2021 - February 28, 2023

Created media relations strategies for real estate, proptech, cybersecurity, safety, and technology sectors; managed teams and implemented outreach and writing projects; built relationships with national and local media; led campaigns and contributed to onboarding and brand initiatives.

Account Manager at Fusion Public Relations

February 1, 2023 - July 31, 2024

Created media relations strategies for real estate, proptech, cybersecurity, safety, and technology sectors; managed teams and outreach/writing projects; built relationships with national and local media; contributed to onboarding solutions and multiple industry initiatives.

Assistant Account Executive at Pace Public Relations

October 1, 2018 - November 1, 2019

Drafted press releases and pitches for various media outlets; created targeted media lists for PR outreach and events; secured client interviews and placements across multiple media formats; wrote blog posts for Pace Public Relations’ website.

Ecommerce Intern at The Metropolitan Museum of Art

July 1, 2014 - August 1, 2014

Researched best practices and updated product/category pages for SEO on the Ven da platform; drafted briefs for product categories to enhance search visibility; tested online ordering practices for site accuracy; proofread copy for the 2015 Holiday Catalogue.

Social Media Intern at Team Feed the Children

January 1, 2014 - December 1, 2014

Promoted and participated in fundraising for Team Feed the Children; managed social media campaigns on Instagram and Facebook, creating posts; recruited volunteers for the New Orleans event.

Assistant Office Manager at Green Light New Orleans

January 1, 2014 - December 31, 2014

Scheduled and prepared volunteer routes for energy-efficient bulb installation in New Orleans; maintained an applicant database; created volunteer scheduling checklists.