Available to hire
I am an independent, driven, and reliable media practitioner, always seeking meaningful experiences in a dynamic work culture. I bring a wide range of media competencies from media writing to content creation and creative strategy. I thrive in collaborative environments and enjoy turning ideas into cohesive, impactful campaigns.
Currently, I work as a creative copywriter spinning stories at an advertising agency, crafting engaging messages across B2C and B2B brands. I love partnering with creative teams to develop strong brand identities and strategic campaigns that resonate with audiences.
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Language
English
Fluent
Chinese
Fluent
Work Experience
Creative Copywriter
August 1, 2023 - PresentProduced a host of end-to-end marketing materials, including for social media, press releases, blog articles, storyboards, and web pages for B2C and B2B audiences across multiple brands. Collaborated with creative teams to develop cohesive and compelling marketing collateral. Worked in tandem with account executives to develop brand identities, creative concepts, and social strategies.
Business Acquisition Representative, Marketing and Advertising Intern at Surge Advertising
May 1, 2022 - July 1, 2022Established potential business connections with thousands of clients; developed connections into business prospects and generated SGD 5,000 in revenue; managed client experiences to ensure continued partnerships; conceptualized advertisements to generate leads for campaigns; populated brand assets on TikTok with original content to generate viewership of 55,000 and counting.
Marketing Intern at Unravel Studio
May 1, 2021 - July 1, 2021Designed marketing collateral for client campaigns and managed client accounts and advertising campaigns to generate leads; liaised with company partners in executing monthly organic social media content.
Quality Service Management (QSM) Media Intern at Changi Airport Group
September 1, 2018 - March 1, 2019Supported media-related initiatives within the Quality Service Management program; assisted in coordinating media content and communications for service excellence.
Education
Bachelor of Social Sciences in Sociology, Honours (Distinction), with Minor in Creative Writing at Nanyang Technological University
August 1, 2019 - July 1, 2023Qualifications
Industry Experience
Media & Entertainment, Travel & Hospitality, Professional Services
Experience Level
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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