Isabel Marinho

Developed and delivered a global digital engagement strategy increasing website views by 580% and new users by 431%, aligning customer experiences with brand goals across regions. Led organic and paid social campaigns, optimizing SEO to boost average position by 65% and organic impressions by 72%. Managed paid search across 9+ international Google Ads accounts with a combined budget of $60k+, ensuring ROI reporting across markets. Built and oversaw a highly engaged LinkedIn community (weekly newsletter with 2.5k+ subscribers and 28%+ open rate). Led analytics and reporting implementing GA4 and GTM across 15 countries for localized performance tracking. Audited legacy digital strategies to improve consistency and transformed them into scalable, insight-led social, content, and keyword frameworks. Managed cross-functional teams and external partners to deliver high-quality digital content and campaigns while maintaining brand standards and governance. Optimized marketing operations and m

Led the Beats on Cancer Charity branding and design competition within the Beantan Project, conceptualizing and designing a lifestyle product range inspired by the journeys of cancer patients and families. Oversaw the end-to-end design-to-market process, ensuring cohesion with brand guidelines and quality standards. Managed sample approval process to ensure final products resonated with intended design and marketability.

Led market research and analysis, identifying gaming communities and trends, resulting in a 35% increase in product usage. Managed a small team, ensuring efficient resource allocation to meet project demands, contributing to a 38% surge in global educational product usage and a 61% rise in the UK. Developed email marketing strategies with GDPR compliance, achieving open rates of 49% for onboarding emails and 26% for newsletters, effectively reducing churn by 10%. Organized influencer events, driving a 413% increase in website visits and a 340% rise in registrations in targeted countries. Implemented collaborative communication and built adaptable teams.