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I am a career marketer, accomplished in all elements of the marketing mix, leading award-winning teams and achieving record-setting results. I am passionate about customer insights and bringing innovative offers to market to meet their needs. Throughout my 24-year tenure at Michelin North America, I collaborated with global leadership to optimize the business, respond to changing market dynamics, and drive growth across a multi-brand portfolio. I have led pricing, product, and distribution strategies, directed marketing communications across touchpoints, and built lasting partnerships with manufacturers, agencies, and licensees to deliver exceptional customer value.…I am a career marketer, accomplished in all elements of the marketing mix, leading award-winning teams and achieving record-setting results. I am passionate about customer insights and bringing innovative offers to market to meet their needs. Throughout my 24-year tenure at Michelin North America, I collaborated with global leadership to optimize the business, respond to changing market dynamics, and drive growth across a multi-brand portfolio. I have led pricing, product, and distribution strategies, directed marketing communications across touchpoints, and built lasting partnerships with manufacturers, agencies, and licensees to deliver exceptional customer value.

Tom Jupena

Brand Strategist, Marketing Strategist, Marketing Analyst, +2

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I am a career marketer, accomplished in all elements of the marketing mix, leading award-winning teams and achieving record-setting results. I am passionate about customer insights and bringing innovative offers to market to meet their needs. Throughout my 24-year tenure at Michelin North America, I collaborated with global leadership to optimize the business, respond to changing market dynamics, and drive growth across a multi-brand portfolio. I have led pricing, product, and distribution strategies, directed marketing communications across touchpoints, and built lasting partnerships with manufacturers, agencies, and licensees to deliver exceptional customer value.…I am a career marketer, accomplished in all elements of the marketing mix, leading award-winning teams and achieving record-setting results. I am passionate about customer insights and bringing innovative offers to market to meet their needs. Throughout my 24-year tenure at Michelin North America, I collaborated with global leadership to optimize the business, respond to changing market dynamics, and drive growth across a multi-brand portfolio. I have led pricing, product, and distribution strategies, directed marketing communications across touchpoints, and built lasting partnerships with manufacturers, agencies, and licensees to deliver exceptional customer value.

Available to hire

I am a career marketer, accomplished in all elements of the marketing mix, leading award-winning teams and achieving record-setting results. I am passionate about customer insights and bringing innovative offers to market to meet their needs.

Throughout my 24-year tenure at Michelin North America, I collaborated with global leadership to optimize the business, respond to changing market dynamics, and drive growth across a multi-brand portfolio. I have led pricing, product, and distribution strategies, directed marketing communications across touchpoints, and built lasting partnerships with manufacturers, agencies, and licensees to deliver exceptional customer value.