Thank you for considering me for the part-time Content Creator position. My extensive background in writing, editing, and proofreading in the travel industry, including editorial roles at SmarterTravel.com and About.com (now TripSavvy), makes me uniquely qualified to join the team! Here’s what I can bring to the role: • Extensive content writing and editing experience for both B2B and B2C travel audiences across web, social, email, video, paid, and sales enablement • Owner of editorial calendars and planning, optimizing for SEO/AIO and lead generation, and data-driven content mix planning based on KPIs • Manager of content management platforms, serving as admin for scheduling, publishing, post-live QA, and updates • Comfort working on global teams across multiple time zones (APAC, EMEA, LATAM, North America) • Commitment to working in collaboration with SMEs and stakeholders including executive teams, business unit leaders, and PR departments • Dedication to analytics and optimization for all content plans, using tools such as Wrike, Action Network, GA4, HootSuite, MailChimp, Sprout Social, HubSpot, and Meta Business Insights to determine best approaches • Master's in Writing, Literature, and Publishing from Emerson College In my most recent role of Senior Content Manager at Shorelight.com, an international student recruitment company, I was responsible for all B2B and B2C content initiatives. In six years, we published nearly 1,000 articles and stories on Shorelight.com for global audiences, driving more than 10 million estimated users to the site, a major contributor to the company’s lead conversion efforts. I also grew our LinkedIn community organically to more than 36,000 followers, nearly 5,000 in the past year. I look forward to pursuing similar successful content initiatives with your team! Thank you for your time and consideration. I look forward to hearing from you. Best, Sarah Pascarella…Thank you for considering me for the part-time Content Creator position. My extensive background in writing, editing, and proofreading in the travel industry, including editorial roles at SmarterTravel.com and About.com (now TripSavvy), makes me uniquely qualified to join the team! Here’s what I can bring to the role: • Extensive content writing and editing experience for both B2B and B2C travel audiences across web, social, email, video, paid, and sales enablement • Owner of editorial calendars and planning, optimizing for SEO/AIO and lead generation, and data-driven content mix planning based on KPIs • Manager of content management platforms, serving as admin for scheduling, publishing, post-live QA, and updates • Comfort working on global teams across multiple time zones (APAC, EMEA, LATAM, North America) • Commitment to working in collaboration with SMEs and stakeholders including executive teams, business unit leaders, and PR departments • Dedication to analytics and optimization for all content plans, using tools such as Wrike, Action Network, GA4, HootSuite, MailChimp, Sprout Social, HubSpot, and Meta Business Insights to determine best approaches • Master's in Writing, Literature, and Publishing from Emerson College In my most recent role of Senior Content Manager at Shorelight.com, an international student recruitment company, I was responsible for all B2B and B2C content initiatives. In six years, we published nearly 1,000 articles and stories on Shorelight.com for global audiences, driving more than 10 million estimated users to the site, a major contributor to the company’s lead conversion efforts. I also grew our LinkedIn community organically to more than 36,000 followers, nearly 5,000 in the past year. I look forward to pursuing similar successful content initiatives with your team! Thank you for your time and consideration. I look forward to hearing from you. Best, Sarah PascarellaWWWW…