Thank you for considering me for the part-time Content Creator position. My extensive background in writing, editing, and proofreading in the travel industry, including editorial roles at SmarterTravel.com and About.com (now TripSavvy), makes me uniquely qualified to join the team! Here’s what I can bring to the role: • Extensive content writing and editing experience for both B2B and B2C travel audiences across web, social, email, video, paid, and sales enablement • Owner of editorial calendars and planning, optimizing for SEO/AIO and lead generation, and data-driven content mix planning based on KPIs • Manager of content management platforms, serving as admin for scheduling, publishing, post-live QA, and updates • Comfort working on global teams across multiple time zones (APAC, EMEA, LATAM, North America) • Commitment to working in collaboration with SMEs and stakeholders including executive teams, business unit leaders, and PR departments • Dedication to analytics and optimization for all content plans, using tools such as Wrike, Action Network, GA4, HootSuite, MailChimp, Sprout Social, HubSpot, and Meta Business Insights to determine best approaches • Master's in Writing, Literature, and Publishing from Emerson College In my most recent role of Senior Content Manager at Shorelight.com, an international student recruitment company, I was responsible for all B2B and B2C content initiatives. In six years, we published nearly 1,000 articles and stories on Shorelight.com for global audiences, driving more than 10 million estimated users to the site, a major contributor to the company’s lead conversion efforts. I also grew our LinkedIn community organically to more than 36,000 followers, nearly 5,000 in the past year. I look forward to pursuing similar successful content initiatives with your team! Thank you for your time and consideration. I look forward to hearing from you. Best, Sarah Pascarella

Sarah Pascarella

Thank you for considering me for the part-time Content Creator position. My extensive background in writing, editing, and proofreading in the travel industry, including editorial roles at SmarterTravel.com and About.com (now TripSavvy), makes me uniquely qualified to join the team! Here’s what I can bring to the role: • Extensive content writing and editing experience for both B2B and B2C travel audiences across web, social, email, video, paid, and sales enablement • Owner of editorial calendars and planning, optimizing for SEO/AIO and lead generation, and data-driven content mix planning based on KPIs • Manager of content management platforms, serving as admin for scheduling, publishing, post-live QA, and updates • Comfort working on global teams across multiple time zones (APAC, EMEA, LATAM, North America) • Commitment to working in collaboration with SMEs and stakeholders including executive teams, business unit leaders, and PR departments • Dedication to analytics and optimization for all content plans, using tools such as Wrike, Action Network, GA4, HootSuite, MailChimp, Sprout Social, HubSpot, and Meta Business Insights to determine best approaches • Master's in Writing, Literature, and Publishing from Emerson College In my most recent role of Senior Content Manager at Shorelight.com, an international student recruitment company, I was responsible for all B2B and B2C content initiatives. In six years, we published nearly 1,000 articles and stories on Shorelight.com for global audiences, driving more than 10 million estimated users to the site, a major contributor to the company’s lead conversion efforts. I also grew our LinkedIn community organically to more than 36,000 followers, nearly 5,000 in the past year. I look forward to pursuing similar successful content initiatives with your team! Thank you for your time and consideration. I look forward to hearing from you. Best, Sarah Pascarella

Available to hire

Thank you for considering me for the part-time Content Creator position. My extensive background in writing, editing, and proofreading in the travel industry, including editorial roles at SmarterTravel.com and About.com (now TripSavvy), makes me uniquely qualified to join the team!
Here’s what I can bring to the role:
• Extensive content writing and editing experience for both B2B and B2C travel audiences across web, social, email, video, paid, and sales enablement
• Owner of editorial calendars and planning, optimizing for SEO/AIO and lead generation, and data-driven content mix planning based on KPIs
• Manager of content management platforms, serving as admin for scheduling, publishing, post-live QA, and updates
• Comfort working on global teams across multiple time zones (APAC, EMEA, LATAM, North America)
• Commitment to working in collaboration with SMEs and stakeholders including executive teams, business unit leaders, and PR departments
• Dedication to analytics and optimization for all content plans, using tools such as Wrike, Action Network, GA4, HootSuite, MailChimp, Sprout Social, HubSpot, and Meta Business Insights to determine best approaches
• Master’s in Writing, Literature, and Publishing from Emerson College
In my most recent role of Senior Content Manager at Shorelight.com, an international student recruitment company, I was responsible for all B2B and B2C content initiatives. In six years, we published nearly 1,000 articles and stories on Shorelight.com for global audiences, driving more than 10 million estimated users to the site, a major contributor to the company’s lead conversion efforts. I also grew our LinkedIn community organically to more than 36,000 followers, nearly 5,000 in the past year. I look forward to pursuing similar successful content initiatives with your team!
Thank you for your time and consideration. I look forward to hearing from you.

Best,
Sarah Pascarella

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Work Experience

Senior Editor, Travel Experience at Smarter Travel Media
March 1, 2004 - July 1, 2011
Built and sent daily travel deals email newsletter reaching more than 1.6 million subscribers. Wrote daily articles on consumer- and leisure-related travel topics, including family travel. Copyedited, proofread, and fact-checked stories for other editors. Wrote a regular column, 'Sarah’s Travel Tips', syndicated by USA Today and ABCNews.com.
Boston Travel Expert (Freelance/Contractor) at About.com
June 1, 2013 - June 1, 2015
Wrote and edited up to 8 articles/month on Boston’s things to do for family travelers. Built and sent weekly email newsletter. Assigned and edited freelance articles. Developed and maintained monthly editorial calendar.
Head of Digital Content at Society of Grownups
March 1, 2015 - June 1, 2017
Taught a travel course 'Yes, You Can Afford a Vacation' for budget-conscious travelers. Managed a team of one freelance editor and 40 writers. Planned and executed digital content initiatives, including blog, newsletter, and website content. Collaborated on social media content planning and conference speaking engagements.
Freelance Writer, Editor, and Content Strategist at Edmit
October 1, 2017 - August 1, 2018
Developed and implemented a digital content strategy focused on audience growth and SEO best practices. Led writing and editing for blog content and pillar pages.
Content Marketing Manager at COIN
November 1, 2018 - September 1, 2019
Launched the COIN blog, driving 58% of site visits in 2019. Email marketing efforts resulted in 6% of customer account registrations. Headed content marketing strategy and writing for an impact investing startup. Collaborated with marketing and design teams to develop digital content programs.
Senior Content Manager at Shorelight
November 1, 2019 - November 1, 2025
Drove blog content to contribute over 80% of website traffic, achieving 4M organic visits in 2024. Managed a team of 10 freelance writer contributors. Co-chaired the Diversity, Equity & Inclusion committee. Led and expanded international higher education content initiatives to increase user engagement and thought leadership. Managed resources across B2C and B2B platforms, including website, blog, email, social media, and more.

Education

MA in Publishing and Writing at Emerson College
January 11, 2030 - February 5, 2026
BA in Literature at American University
January 11, 2030 - February 5, 2026

Qualifications

Add your qualifications or awards here.

Industry Experience

Travel & Hospitality, Media & Entertainment, Education, Professional Services