Brand Strategy & Insight Director at Minds Eye Collective LLC

Founder of a freelance collective of photographers, writers, designers, and entrepreneurs; manage the collaborations and creative projects across diverse client projects. Foster a culture of collaboration that enhances project efficiency. Development of proprietary strategic frameworks that improve client engagement and satisfaction, creating long-term partnerships and driving brand loyalty amongst their target audience. Quantitative and qualitative research and trend-forward analysis to drive brand strategy, positioning, campaigns and go-to-market strategy.

Strategy Director at Spicefire

Built and evolved brands based on human insight, and emotion. Created brand foundations and positioning that increased clients' consumer market reach. Spearheaded the integration of creative and strategic teams, enhancing project outcomes and achieving an increase in client retention. Led socio-cultural trend analysis across categories to gain insight into culture and consumer desire. Developed creative concepts and copywriting to convey brand messaging.

Director of Strategic Human Insights at Hyperquake

Researched and discovered the 'why' and the 'purpose' of established, evolving, and start-up brands. Overlapping trend forecasting intelligence with a strategic mindset to uncover what is next and how that will affect a brand trajectory. As a director to strategists and interns, cultivated a culture of creativity and insight-driven design, empowering teams to produce impactful brand narratives that resonate with target audiences. Collected and analyzed data on customer demographics, preferences, needs, and buying habits to identify potential markets. Developed proprietary strategic frameworks for internal and external use. Led thought leadership and social media to link the internal visionary mission with prospects in order to develop strong client relationships. Directed high-impact client presentations.

Assistant Professor at University of Cincinnati

Educated students within UC's Design Department to identify the category, consumer, and cultural shifts to impact design, branding, and innovation efforts. Planned, evaluated, and revised curricula, course content, and course materials. Initiated, facilitated, and moderated classroom critiques. Guest critic across a variety of design functions critiques and final projects including senior capstone projects. Advised design students through the co-op program to match them with companies for internships.

Brand Strategy & Insight Director at Adriane Broili Consulting

Foster a culture of collaboration among diverse teams, driving the development of human-centric insights that transform client strategies. Develop proprietary strategic frameworks that improve client engagement and satisfaction, fostering long-term partnerships and driving brand loyalty. Conduct quantitative and qualitative research and analysis to drive brand strategy, positioning, campaigns and go-to-market strategy. Development of proprietary strategic frameworks for internal and external use.