Growth Marketing Strategist and fashion-focused content creator from Quito, Ecuador. I build personal brands and grow audiences organically across Instagram, TikTok, Facebook, and YouTube—turning fashion storytelling into consistent growth and brand partnerships. I develop end-to-end content strategies (research to publishing), lead campaign execution with global brands, and advise creators on positioning, content systems, and commercial readiness—always with an organic, data-informed approach.

Domenica Alessi

Growth Marketing Strategist and fashion-focused content creator from Quito, Ecuador. I build personal brands and grow audiences organically across Instagram, TikTok, Facebook, and YouTube—turning fashion storytelling into consistent growth and brand partnerships. I develop end-to-end content strategies (research to publishing), lead campaign execution with global brands, and advise creators on positioning, content systems, and commercial readiness—always with an organic, data-informed approach.

Available to hire

Growth Marketing Strategist and fashion-focused content creator from Quito, Ecuador. I build personal brands and grow audiences organically across Instagram, TikTok, Facebook, and YouTube—turning fashion storytelling into consistent growth and brand partnerships.

I develop end-to-end content strategies (research to publishing), lead campaign execution with global brands, and advise creators on positioning, content systems, and commercial readiness—always with an organic, data-informed approach.

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Experience Level

Expert
Expert
Expert
Expert
Expert
Expert
Expert
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
Intermediate
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Language

Spanish; Castilian
Fluent
English
Advanced

Work Experience

Founder & Creative Director at Fashion Collectives
January 1, 2022 - Present
Founded a fashion platform connecting brands, designers, models, and creators through runway shows, activations, model camps, and educational experiences. Led creative direction, partnerships/sponsorships, marketing strategy, and event production to drive community growth and brand exposure.
Personal Brand Consultant at Freelance
January 1, 2021 - Present
Advise influencers and entrepreneurs on positioning, content pillars, storytelling, audience growth, and monetization. Perform social media performance audits and create tailored visibility/engagement strategies that increase readiness for brand partnerships. Mentor creators on building differentiated, professional personal brands aligned with commercial goals.
Personal Brand Consultant at Freelance (Remote)
January 1, 2021 - Present
Advised influencers and entrepreneurs on positioning, content pillars, storytelling, audience growth, and monetization. Audited social media performance and developed tailored strategies to increase visibility and engagement, supporting creators to become more brand-ready for partnerships. Mentored creators on building professional and differentiated personal brands with clear commercial direction.
Growth Marketing Strategist & Content Creator at Self-Employed
January 1, 2021 - Present
Designed and executed an end-to-end organic growth strategy across Instagram, Facebook, and TikTok, growing Instagram from 30K to 154K followers in five months. Led fashion content strategy including research, scripting, styling, creative direction, production, editing, publishing, and analytics/optimization. Managed brand campaigns with 50+ partners, advising on creative direction and content execution while maintaining a 100% organic approach to audience growth. Built a cross-platform community of 780K+ combined followers and worked independently on strategy, content systems, and performance insights.

Education

Bachelor’s Degree in Marketing (in progress) at Universidad San Francisco de Quito (USFQ)
January 1, 2022 - July 23, 2026
Diploma in Artificial Intelligence (completed) at Universidad San Francisco de Quito (USFQ)
January 11, 2030 - July 23, 2026
Fashion Styling Certificate (expected completion) at Vogue College of Fashion
January 11, 2030 - August 1, 2026
Bachelor’s Degree in Marketing at Universidad San Francisco de Quito (USFQ)
January 11, 2030 - July 23, 2026
Diploma in Artificial Intelligence at Universidad San Francisco de Quito (USFQ)
January 11, 2030 - July 23, 2026
Fashion Styling Certificate at Vogue College of Fashion
January 11, 2030 - August 1, 2026
Bachelor’s Degree in Marketing (in progress, 7th semester) at Universidad San Francisco de Quito (USFQ)
January 11, 2030 - July 23, 2026
Diploma in Artificial Intelligence at Universidad San Francisco de Quito (USFQ)
January 11, 2030 - July 23, 2026
Fashion Styling Certificate (expected completion: August 2026) at Vogue College of Fashion
January 11, 2030 - August 1, 2026

Qualifications

Fashion Styling Certificate
January 11, 2030 - August 1, 2026
Fashion Styling Certificate
January 11, 2030 - August 1, 2026
Diploma in Artificial Intelligence
January 11, 2030 - July 23, 2026
Fashion Styling Certificate
January 11, 2030 - August 1, 2026

Industry Experience

Media & Entertainment, Professional Services, Education, Consumer Goods, Travel & Hospitality, Financial Services