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I am a people-focused, commercially minded leader with experience across operations, culture, and delivery. I bring a practical, grounded approach to aligning people, processes, and priorities to deliver measurable outcomes in fast-paced, evolving environments. I build trust quickly and bridge strategy with day-to-day execution with empathy, structure, and clarity, creating environments where people feel supported, capable, and aligned. Alongside leadership and operations, I have strong customer experience capabilities, delivering calm, human, relationship-led support that builds trust at every interaction. In leadership roles, I have steered culture transformation, onboarding and employer branding, and scaled teams while maintaining high standards of delivery.…I am a people-focused, commercially minded leader with experience across operations, culture, and delivery. I bring a practical, grounded approach to aligning people, processes, and priorities to deliver measurable outcomes in fast-paced, evolving environments. I build trust quickly and bridge strategy with day-to-day execution with empathy, structure, and clarity, creating environments where people feel supported, capable, and aligned. Alongside leadership and operations, I have strong customer experience capabilities, delivering calm, human, relationship-led support that builds trust at every interaction. In leadership roles, I have steered culture transformation, onboarding and employer branding, and scaled teams while maintaining high standards of delivery.

Emma Herbert

PRO

Creative Director, Project Manager, Brand Strategist, +2

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I am a people-focused, commercially minded leader with experience across operations, culture, and delivery. I bring a practical, grounded approach to aligning people, processes, and priorities to deliver measurable outcomes in fast-paced, evolving environments. I build trust quickly and bridge strategy with day-to-day execution with empathy, structure, and clarity, creating environments where people feel supported, capable, and aligned. Alongside leadership and operations, I have strong customer experience capabilities, delivering calm, human, relationship-led support that builds trust at every interaction. In leadership roles, I have steered culture transformation, onboarding and employer branding, and scaled teams while maintaining high standards of delivery.…I am a people-focused, commercially minded leader with experience across operations, culture, and delivery. I bring a practical, grounded approach to aligning people, processes, and priorities to deliver measurable outcomes in fast-paced, evolving environments. I build trust quickly and bridge strategy with day-to-day execution with empathy, structure, and clarity, creating environments where people feel supported, capable, and aligned. Alongside leadership and operations, I have strong customer experience capabilities, delivering calm, human, relationship-led support that builds trust at every interaction. In leadership roles, I have steered culture transformation, onboarding and employer branding, and scaled teams while maintaining high standards of delivery.

Available to hire

Australia

I am a people-focused, commercially minded leader with experience across operations, culture, and delivery. I bring a practical, grounded approach to aligning people, processes, and priorities to deliver measurable outcomes in fast-paced, evolving environments. I build trust quickly and bridge strategy with day-to-day execution with empathy, structure, and clarity, creating environments where people feel supported, capable, and aligned.

Alongside leadership and operations, I have strong customer experience capabilities, delivering calm, human, relationship-led support that builds trust at every interaction. In leadership roles, I have steered culture transformation, onboarding and employer branding, and scaled teams while maintaining high standards of delivery.

Skills

Experience Level

Expert

Expert

Expert

Expert

Intermediate

Intermediate

Language

English

Fluent

Work Experience

Founder & Culture Strategist at CrowdBloom

November 1, 2019 - Present

Partner with organisations across professional services, technology, engineering, not-for-profit, and education to design and deliver culture, leadership, and employee experience strategies that improve performance and retention. Design actionable culture and engagement roadmaps aligned to business strategy and organisational goals; develop onboarding frameworks, LMS content, and tailored learning pathways to upskill teams and improve retention; partner with senior leaders to address cultural misalignment, improve collaboration, and support change initiatives; conduct cultural and operational audits to identify gaps and implement high-impact improvement strategies; design and facilitate bespoke workshops and leadership programs addressing specific organisational pain points; support organisations to align internal culture with external employer branding and EVP positioning.

Lived Experience Design & Facilitator at Footprints Community

November 1, 2024 - February 1, 2025

Provided trauma-aware peer support and mentoring to individuals on their mental health recovery journey; facilitated safe, strengths-based group and 1:1 environments supporting resilience and self-determination; supported participants to navigate mental health systems and advocate for their needs; operated within the Footprints Lived Experience Practice Framework, ensuring ethical, person-centred support.

Product Owner – Volunteer Mentor at She Codes Australia

December 1, 2024 - April 1, 2025

Led and mentored a team of emerging women in tech through delivery of a real-world full-stack application; owned product vision and digital strategy, aligning user needs with stakeholder expectations; applied agile delivery, project planning, and operational management to support effective collaboration; acted as client, mentor, and delivery lead for MVP development using HTML, CSS, Python, Django, DRF, and React.

Chief of Happiness (Culture) at REDD Digital Services

August 1, 2021 - June 1, 2024

Led the scale of REDD Digital Services from 8 to 100 staff, growing revenue to $15M while embedding a high-performing, human-centered culture. Designed culture, engagement, and employee experience initiatives achieving a sustained eNPS of 60; embedded practical, performance-focused neurodivergent-inclusive practices across technical teams, improving clarity, engagement, and delivery without diluting standards. Built onboarding, LMS, and career pathway frameworks supporting retention and capability growth; led talent acquisition and employer branding; acted as a trusted point of contact during onboarding, change, and high-stakes moments; played a key role in M&A integration, retaining 90% of customers through empathetic change management; designed and established a direct offshore team model in the Philippines (non-BPO) aligned to onshore standards and culture; implemented a fully remote, trust-based WFH operating model for offshore staff.

Partner at Women’s Property Panel

May 1, 2012 - May 1, 2019

Delivered property investment education through workshops and tailored client consultations; managed end-to-end investment and construction projects; built brand presence through events, partnerships, and community initiatives.

Event MC & Host at Emma Herbert MC – The Likeable Extrovert

January 1, 2010 - Present

Hosted 50+ events, raising over $500,000 for charitable causes; delivered engaging, audience-aware facilitation across corporate, community, and fundraising events.

Co-Founder & Director of Sales & Client Services at EffectiveIT

September 1, 2009 - April 1, 2015

Co-founded and scaled an IT services business, later acquired by a global organisation; led sales, customer experience, talent acquisition, and service delivery; implemented scalable systems, reporting, and process improvements supporting growth and retention.

Business Education Executive at Pragmatic Thinking Pty Ltd

July 1, 2019 - February 1, 2020

Designed and facilitated culture and leadership programs across corporate and not-for-profit sectors; supported strategic planning, partnerships, and advocacy initiatives; enhanced brand presence through high-impact client engagement.