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Communications Coordinator at Prospectors and Developers Association of Canada

Designed all graphic and video assets to execute the social calendar while managing and monitoring all social channels including Instagram, LinkedIn, Facebook, Twitter and YouTube. Edited, proofread and deployed the monthly newsletter, “PDAC News”, for an audience of almost 40k subscribers. Optimized content performance through LinkedIn Ads, Google Analytics, and Meta Business tools.

Community Engagement and Social Media Strategist at Yorkville Education LP

Led the generation of social recruitment leads, data analytics reports and actionable strategic insights through community management of all comments, DMs, common customer FAQs, and reputational incidents across all Yorkville University and Toronto Film School’s social channels. Wrote stand-out copy and curated/created graphics and videos for multi-purpose content across all social media channels to fulfil content calendars, business needs, upcoming events, thought leadership, internal corporate communications and external recruitment strategy using trend research, cultural landscape data, and consumer metrics. Supported the coordination of consistent virtual and in-person recruitment events including set-up, digital promotion, guest lists, audience experience and on-site content creation for internal, external and partner channels. Developed a cohesive digital storytelling strategy through consistent community engagement and social listening (e.g., story series: #TFSOnSet) to find u

Brand PR Fellow (Contract) at FleishmanHillard HighRoad (FHR)

Wrote creative pitch notes, tailored media lists, and maintained relationships with major Canadian publications and influencers over email, phone and in person. Coordinated interviews and wrote scripts for executive leaders at Capital One and The Weather Network. Managed the outreach, content ideation, briefing, invoicing and post-campaign KPI tracking for earned and paid influencer partnerships. Built Specsavers’ first-ever Canadian seeding database which led to over 100k impressions across Instagram and TikTok. Conducted timely news monitoring, social listening and data analysis for quarterly reports, PowerPoint presentations and during reputation crises using reporting tools. Accounts included Specsavers, The Weather Network, Capital One, NetEase and Icelandair.

Strategy Intern at Cossette

Delivered strategic research recommendations, presentations and proposals on the latest social media trends and current cultural conversations specific to our clients’ audiences. Analyzed external stakeholders’ social media and editorial platforms (YouTube, Facebook, Instagram, Google Analytics, Mail Chimp) and drafted a quarterly analytics report based on the KPIs and content pillars. Supported a fast-paced agency in the development of creative strategy briefs, content ideation and influencer strategy for clients such as Estée Lauder, Curling Canada, Travel Yukon, and McDonald’s.

Journalist, PR Strategist and Content Creator at Freelance

Pitched and wrote timely stories to Canadian and international music and culture magazines; bylines include The Toronto Star, NEXT, EXCLAIM, Refinery29 Unbothered, CLASH, RANGE, NUVO, and more. Liaised with artists, labels, and publications to coordinate online/live interviews and digital asset transfer. Developed media relations strategies for artists and organizations; clients included Universal Music Group Canada, Crepu: Our DNA, and The Hip Hop Food Drive. Earned media hits include Ottawa Citizen, Kingston Herald, Apt 613, Hip Hop Canada and CTV Ottawa. Built personal brand identity and edited engaging copy, video and photo content for a community of almost 10k followers across Meta (Instagram, TikTok, Pinterest, Substack, Threads).